Marketing can create collateral for sales, but without effective feedback it's never going to do the job.

In part two of our 4-part content miniseries, Nick and Andrew cover why no one creates a 'perfect' piece of marketing content on the first release, how a modular approach to content creation helps facilitate feedback between sales and marketing, and why part of sales enablement's job might be getting negative feedback, and taking it in stride

This episode is perfect for anyone wanting to facilitate successful feedback from their sales team without opening up too much to needless criticism.