What if scaling your business didn’t require hiring, hustling harder, or stacking endless clients?
In this episode, Brett sits down with Pia Silva (No BS Mastery) to break down a simple model for building a highly profitable solo (or two-person) business — built around intensives, clear boundaries, and pricing for outcomes (not hours).
Pia shares how she and her husband went from $40K in debt to $500K in revenue by shifting from long, drawn-out projects to a focused, high-value intensive model. Then she explains her signature framework — the 50-25-25 Rule — and how to reverse-engineer your pricing based on the life you actually want.
If you’re a corporate escapee (or future one) trying to make real money without recreating the corporate grind… this is the blueprint.
Join the Escapee Collective!
What you’ll learn
• Why most “big ticket” projects are often the least profitable
• Pia’s 50-25-25 Rule for profit + freedom (and how to use it to price your offers)
• How to design offers so you make your monthly revenue in 50% of your client hours
• The two levers to grow profit without working more:
• Increase value (real + perceived)
• Decrease time (intensify delivery)
• A smarter version of “good / better / best” packaging (without selling deliverables)
• How to use a Lead Product (paid) instead of free proposals to build trust fast
• Why warm networks beat websites and content in the early stages
• How to build boundaries that prevent scope creep (without sounding rigid)
• The mindset shift escapees must make: sell outcomes, not time
Key frameworks + concepts mentioned
• The Intensives Model: Focused delivery in a compressed timeframe vs. dragging projects out for months
• 50-25-25 Rule: Make your total revenue in 50% (or less) of your client-working hours so you have time for life
• Lead Product Method: A paid diagnostic/strategy step that replaces proposals and tees up an easy upsell
• Boundaries via Process: Clear steps + expectations reduce pushback and scope creep
Resources from Pia
• Scale Solo Playbook: NoBSMastery.com/playbook
• Price to Freedom Calculator
Connect with Pia
• Instagram: @pialovesyourbiz
• LinkedIn: Pia Silva
