New Customer Acquisition bidding isn’t something John recommends you should use, listen to this episode to learn why.

Are you finding it harder and harder to get new customers when running Google Ads campaigns? You're not alone! As the competition for market share gets tougher, more brands are turning to paid search platforms like Google Ads in an effort to stand out from their competition.

But if you’re making costly mistakes with your bidding at the same time, then no matter how much money you throw at Google Ads, you won't be seeing any significant returns on investment (ROI).

It's not enough just to have an effective strategy—you need a brilliant one that maximizes ROI by starting with your bidding strategy.

Listen to this episode why using New Customer Acquisition bidding strategy is a waste of money!

PS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

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actually I saw one of our short, our YouTube regarding the new

customer acquisition bidding strategy.

And in that short, you mentioned that there is no mean to go for new

customer acquisition meeting strategy.

So I want some clarity over that point.

So can you please mention.

Yeah, absolutely.

So here's something that we found every single time I've tried to use this.

new customer acquisition, two things.

Just because they're a new customer does not mean that Google generated it.

It's the same thing that Pmax does.

Pax can get a whole bunch of new traffic.

Actually, Most of your new customers will come into brand.

It will.

You can run a brand campaign, nothing but a brand campaign.

Nothing.

All of your marketing, of your marketing's done on Facebook brand

will capture a bunch of new customers.

Cold traffic new customers are not synonymous.

So cold traffic and new customers are not synonymous with.

You can have a person that's been to the website 49 times today from Facebook and

then Google the brand name and Google's like, Hey, you got a new customer.

So just know that because they're a new customer does not mean

they started their journey there.

That's the first thing that's extremely important to know.

The other part is Google just doesn't know who's new and who's not.

you all see my thing where I say, Hey, I've uploaded 3.5 million customers.

I excluded them.

And Google says, yep, they're all excluded.

None of your existing customers are coming in.

Google said last week, eight of my sales were existing

customers and actuality was 900.

So I said, this is fun.

Let's do this.

Let's try asking Google after uploading millions of customers, after having a, ua

audience import it after having all of our converter audiences be an importer from

Google Tag Manager, after identifying all of them and, and building this big list.

And then let's turn on new customer only bidding.

think this was February or March.

inside of here, Performance Max.

See that big dip right there?

I was spending 38 grand a day and then 37 grand a day turned on new customer

only, and, during this time period on the 20th, all new customers, a hundred

percent new customers, a hundred percent new customers, everything was looking

really, really good all the way down.

They said, well give it a few days because it's only bidding on new,

and you had a lot of repeats, so let's gonna take some time to.

No self-adjust.

So what's funny is after turning it on the 17th, if I look at the 18th, 19th,

and 20th, so let's do 18th, 19th and 20th.

April 18th, 19th and 20th, when Google said, I have zero returning customers.

18th, 19th, and 20th, April.

So let's do this.

So I'm just trying to memorize it.

this was my so source of truth here because this, we took a month and a

half building a custom a p i connection directly into two different CRMs

that reference themselves to see if it's actually a real customer or not.

the most solid, solid thing I can do the best way that I can come

about from an actual live reporting, unless physically being in the c r m

checking this kind of daily, , which is April 18th, 19th, and 20th.

And what I did is I saw that, yes.

Google said it was new customer only.

Good.

There were a lot of non-brand called traffic Good, some brand.

Okay.

And what I looked at though is even though volume was lower,

Google was looking pretty good.

So I kept telling 'em, cuz I had a daily meeting, don't

worry, we need to wait this out.

Don't worry, I need, we need to wait this out, yada yada yada.

Back and forth a bunch of times, and this was across the board.

I had all of my campaigns, all of my performance max campaigns

do this, spending 40 grand a day.

So I had a big test.

And when we look at this here, the performance max, before and after my

performance Max all of my campaigns, I had 28% less first time transactions

and 37% less returning transactions.

after turning it on 18th and 19 20th, I made 800 returning and 370 new.

Both were just.

Turn on new customer only acquisition.

Spent half, 370, new, 800 returning.

Google said, Nope, all new, not one returning.

I said, well, that's bad.

Immediately turned it off, and then Boo popped up the next day of the 21st.

So let's check 21st, 22nd, 23rd.

So go back to April and April 22nd, 23rd so three days after turning

off new only compared to the.

Period.

My first time transactions went up 50%.

My returning transactions went up 41.

I started scaling more new customers with it off at a higher

percent than the returnings.

So when I turn off new customer only, I got more new customers.

I've tried about four different ways.

And I kept running into the same issue on four different customers.

It was one of them we did it with, didn't work either.

I've never had that actually work.

All I did was kill the campaigns.

Cool.

you have to check in.

Check in outside of what Google will say.

that's gonna be the kicker.

Google will be like, yep, everything looks good.

And then people spend more money in their actuality.

The client's like, Hey, what's going on?

I'm not seeing more of the customers like, oh, Google said, and

they're like, well, you're fired.

All right.