The Myth of Social Media as an necessity
A common misconception is that businesses must be active on social media to succeed. Robyn shared that many multi-million dollar businesses thrive without a robust social media presence, focusing instead on building a strong foundation. Building a solid foundation is invaluable to your business success.
Building a Solid Foundation using SEO Strategies
A solid business foundation begins with a personal brand. By being distinct and clear about who you are and the results you can deliver, you set yourself up for sustainable business success.
A business foundation needs
- an optimized website
- an engaged email list
Unlike what you post on social media platforms, you have complete control over these elements, which are up to the platform's discretion.
Clarity and Client Connection
When you want to attract your ideal or soulmate clients, you must be extremely clear on what you provide and who you are there to help. Robyn describes these as soulmate clients - clients with whom you share a deep and meaningful connection, leading to better results and long-term relationships. Unlike the superficial connections often formed on social media, soulmate clients are those who truly understand your value and are aligned with your mission.
Authenticity and Differentiation
Being on social media can often lead to comparison and even trying to mimic others' successful strategies. You must avoid mimicking others to be authentic and connect with your soulmate clients. Your authenticity will attract your soulmate clients and differentiate you from others in your field. It also helps eliminate the feelings of doubt and imposter syndrome that often come from comparing oneself to others on social media.
Trust and Mutual Respect
In discussing client relationships, Robyn emphasized the significance of mutual trust and respect. It's not enough for clients to trust you; you must also trust them to take your advice and implement your strategies. This mutual respect fosters a collaborative environment where you and your clients can thrive.
SEO Strategies: A Tip from Robyn
Ensure that you have a photograph of yourself on your homepage, on your About page, and sprinkled throughout your website. On those images, include alt text. Alt text is for nonsighted people to understand what is on an image, and it is search engine optimized. You can include your name, title, and whoever is in your niche. Add those keywords and key phrases for your images because that will help Google see who you are, what you do, and how you do it, and then show you to more people.
About Robyn
Dr. Robyn Graham is the founder and owner of Robyn Graham, LLC, and the creator of the Purpose to Results™- Success without Social Method. With an emphasis on mindset, strategy, and action, she helps small business owners and entrepreneurs, especially those in the health and wellness industry, health coaches, life coaches, and creatives, start and grow sustainable businesses and have a meaningful impact without being chained to social media.
Read the full show notes
