In this episode Chartered Marketer, Tracy Heatley, explains the difference between direct response and brand marketing. Tracy talks about the impact that both can have when it comes to small business marketing. Plus, she advises on the best starting point for small business owners, so that you can work out what's the right approach for your business.

To find out more about the author, Tracy Heatley, and her Better Marketing mentoring and consultancy services, visit www.tracyheatley.com