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Stop buying marketing activities. Start buying outcomes with Raj Kapur
Episode 11518th September 2025 • The Shift Spotlight! • The Shift Spot
00:00:00 00:29:46

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From Pandemic Pivot to Fractional CMO — Driving Full-Stack Results

In this must-listen episode of The Shift Spotlight™, we sit down with Rajat Kapur, a Fractional CMO who helps middle-market brands achieve measurable growth without bloated retainers.

Rajat shares how he turned post-pandemic uncertainty into actionable leadership strategies—and why accountability, metrics, and smart delegation are key to driving results.

Inside this candid conversation:

📈 How Rajat pivoted post-pandemic without panicking

⚡ Using EOS® to eliminate complacency and focus on metrics that matter

🤝 Balancing delegation with the “step in now” moments

💡 Leveraging coaches, peer groups, and The Go-Giver mindset for sustainable growth

💬 Plus: Rajat’s advice for brands still paying for activity instead of outcomes


🎧 Tune in to hear how Rajat helps middle-market companies get real results—and tag someone who needs a wake-up call.


Podcast Guest:

Rajat KapurFounder & CEO | www.and-marketing.com

◾ Hosted by Winter Paskins | www.shiftspotlight.com


We’re always looking for inspiring guests. ➡️ www.ShiftSpotlight.com ⬅️

The Shift Spotlight Podcast is a GCE Strategic Consulting production.

💼 Ready to level up your leadership team with expert support? Explore our fractional EOS® integrator and executive services at www.gcestrategicconsulting.com.


🎙️ Think you’d be a great guest? Apply HERE → https://gcestrategicconsulting.com/shift-spotlight-podcast

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