In this episode, Justin chats with Morgan Smith about how The B2B Power Hour shifted to a Distribution First content strategy in 2023 and how they saw greater returns by repurposing their entire library of podcast episodes.
B2B Power Hour, a weekly podcast, initially operated with multiple live shows every single week on LinkedIn and YouTube. However, as their consulting business grew, they realized they couldn't maintain both full-time content creation and consultancy services.
The team was facing burnout, and the content creation pace became unsustainable. So they decided to blow up the entire strategy and we're breaking it all down.
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