Samantha Cook is a female entrepreneur and the host of a podcast aimed at helping moms navigate the world of business. She specializes in branding and website development for female entrepreneurs, using her own experiences and expertise to guide others on their entrepreneurial journey.

www.digitalabundance.co/brandyourvision

@buildyourbrandwithsam @digital_abundance_

In this episode, Samantha Cook breaks down the concept of branding your vision for female entrepreneurs. She emphasizes the importance of defining the problem you want to solve and how you want to serve your target audience. Samantha shares her own experience of building websites for female entrepreneurs and highlights the value of simplicity in branding elements. She discusses the significance of establishing brand values that resonate with your audience and create loyalty. Samantha also explores the importance of understanding your ideal client and how to sell your solution to them. She concludes by emphasizing the need for patience and building rapport with potential clients over time.

Define the problem you want to solve and how you want to serve your target audience.

Keep branding elements simple and focused on connecting with your audience.

Establish brand values that create loyalty and resonate with your audience.

Understand your ideal client and how to sell your solution to them.

Building rapport and patience are key to long-term success.

"You don't have to have all these exuberant colors. People can connect with you just because it's black and white."

"Money will change hands within Jewish culture eight times before it leaves Jewish culture."

"This is not an overnight thing. This is going to take a little time, but I can help you get there."

[TRANSCRIPT]

0:00:29 - (SAM): So if you go to my Instagram and comment freebie, I will get you this. It's the five steps to branding your vision. And so I would love, love to get to share that with you guys. You can also catch it on my website. It is on there as well. I will link that in the show notes. But I am just going to start breaking down that first frequently asked question of what it does mean to brand your vision. And so branding your vision is a few things and first you have to define the problem that you want to solve.

0:01:40 - (SAM): Someone who is in the same boat as you. I'm not an agency. I'm a one woman show. Okay, I have some admin help, but you know what I mean. I'm the one building your website, working on your copy, all that good stuff. So for me, that problem that I wanted to solve was to set women up with an authority looking website that's serving, serving, serving their person and building that connection trust for the sale. So they're not just making a customer, but they're actually investing in that person with the problem that they solve and also helping them cast that vision of what they want that problem to be solved with is like how do you want to come across to your customers?

0:03:01 - (SAM): People can connect with you just because it's black and white. It's simple. It doesn't have to be so hard. It's like, we just have to get to the point of this is the problem you solve. This is how you're serving them, and let's get you connected with them. So basically, my branding elements is just keeping it simple. Like, let's don't make this hard on you to figure out who I am. I love being outside. I love the mountains. I love being out in nature.

0:04:03 - (SAM): But what does that actually mean for you as a female entrepreneur? For you, it means a website that converts doesn't cause you consistent frustration, that you're not driving and working so hard on your digital marketing and then driving them to a website that doesn't complete the task, that doesn't get them to convert. And so for me, it's that it's like you don't need all that frustration in your life. You need your funnel that you've put in place to serve people and to work.

0:05:09 - (SAM): So for me, it's that it's like you're in it for the time freedom. You're in it for being home. You're in it for making that same amount of money, not having to get up, get in your car, drive there, putting your makeup on at every stoplight, shoving breakfast down, guzzling a cup of coffee from Starbucks, going through your day, being tired, getting back in the car, driving home, only for your kids to be full of energy and you're not.

0:06:04 - (SAM): What's going to help them create that loyalty to you? For me, I value family. I value time, freedom. I value being able to raise your children in the way that resonates with you. I value serving God through serving people. I value loving you and getting to cheer you on. All those things come across in the way that I talk to you. Hey, what do you want from people? You want them to buy your product? You want to serve them with your service?

0:07:21 - (SAM): We should be building each other up as we learn things. We send the elevator back down to help push that vision forward. And as a Christian, as we want to see in Jewish cultures, especially, you can look at this, is that money will change hands within Jewish culture eight times before it leaves Jewish culture. Christians, it doesn't even happen once before it leaves Christian culture. And we need to get to this place where we're utilizing people that value what we do.

0:08:27 - (SAM): Absolutely. But what had to happen first is that I had to figure it out and I had to make lots of mistakes and I had to learn from my mistakes to get to this place where I don't have to learn so hard like I used to. And so I don't want that to be so hard on you too. I just want to serve you well so that way you can learn the wisdom that I have in setting up your business. Okay, so that creates values that you connect with me on.

0:09:26 - (SAM): And basically when you go through the strategy guide, it helps you do these things too, but just a little more in depth if you really need help on defining who that ideal client is, and some things like that. But the branding, your vision will help with this too. What do you want to offer? Once you know who needs your solution and how they're going to connect with your vision, what do you want to offer them?

0:10:43 - (SAM): So when you go through those five things, one thing my mentor, she talks about, she talked about the other day, she said a lady got every freebie she ever put out for seven years, watched her for seven years, never bought anything. But she ended up closing her on a six figure coaching deal just like this last week. Seven years. She built that rapport. The values reflected that, got in her head, communicated with her ideal client because that was her ideal client.