Dr. Lauryn welcomes Kirby on the show to help answer a question about search engine optimization.  They outline 5 mistakes many people make when trying to get the to the top of the Google search results.  Don't worry, it's not just nerd talk, there are some overall marketing concepts in there too.

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Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

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