Shownotes
Mike D's Ecommerce Pitboss Top Tips
- Don't be caught up worrying where people are buying your product. Customers will purchase the product they want the way they're most comfortable. Don't interfere with that. You may be making a smaller margin with a wholesale purchase, but you are still making a margin.
- Meet customers where they are, not where you want them to be. A sale is a sale.
- Instead, focus on expanding availability and options for the customer. Give them as many options for engaging with your brand as is sustainable.
Sponsors
What is Headless Commerce? Shogun explains.
Mentioned in this episode:
Triple Whale - Whale Mail