Episode 6: How to Pivot Your Message in Times of Social & Civil Unrest
Welcome to the sixth episode of the Cocktails & Content Creation Podcast! This time we’re talking about how to pivot your message in times of social unrest. When Covid-19 hit, so many businesses had to find a new way to market their product and services - but more importantly, they had to learn ways to help their communities. We’ll be discussing how we can try to be sympathetic and delicate during times like the pandemic and major political events with Lauren Perna, communications specialist and digital marketer.
In our sixth episode you’ll learn:
How the wrong message during times like the pandemic can send a business owner into ruin
How small businesses and entrepreneurs can address the civil and social unrest in a way that feels authentic but doesn't jeopardize their life's work
Why sometimes your best bet is to ask their audience how they’re doing and how you can do that in a way that is true to your brand
About our Guest:
Lauren Perna is a communications specialist, digital marketer, writer, and creator who brings a holistic approach to her projects in the marketing/communications spectrum. With her business, Lauren Perna Communications, she focuses on service-based companies, non-profits, community leaders--organizations that are formed on relationships and trust. Her mission is to help these companies tell their story online, so they can easily enhance their brand and raise their visibility.
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