In this episode, I’m joined by Suzanne Moore, the founder of Nom Nom Kids, who shares how she turned an idea she had on her holiday in America into a business that’s been running for over 12 years, all while navigating life as a busy mum.
Suzanne talks honestly about how she got started designing a reusable pouch to solve her own parenting problem and how she quickly realised that other parents needed it too. We chat about her early mistakes, the leaps of faith she took with manufacturers, and how observing her customers shaped new products she hadn’t even planned for.
We also talk about the challenges of growing a product business, including how to sell to a bigger audience without losing the personal touch, and why showing the person behind the product can make all the difference. Suzanne’s story is a great reminder that even if you’re unsure at the start, taking that first step is often the best way to learn and grow.
This episode is full of practical insights for anyone looking to launch and scale a product business, especially if you’re juggling family life and trying to figure out the best way to turn an idea into something people actually want to buy.
Find Suzanne and Nom Nom Kids here:
https://nomnomkids.co.uk/
https://www.facebook.com/NomNomKids/
https://www.instagram.com/nomnomkids
https://www.linkedin.com/in/suzanne-moore-22ba873/
Episode Chapters
00:00 – Introduction
00:44 – Suzanne shares her background and how Nom Nom Kids started
02:56 – Early mistakes and lessons learned in product development
06:44 – Finding manufacturers and taking a leap of faith with production
11:44 – Handling challenges like batch issues and customer complaints
16:07 – Launching products, social media strategies, and early marketing
21:18 – Discovering unexpected ways customers use your products
26:12 – Making products different without trying to please everyone
32:17 – Scaling the business and growth challenges
39:42 – Supporting other businesses and building community
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40:19 – Suzanne’s final advice for anyone starting a product business
Mentioned in this episode:
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My membership, Amazon Made Easy is now open.
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Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
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