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Hit Subscribe - ReCharge EPISODE 6, 15th June 2021
Why Jimmy Joy refocused on DTC after breaking into retail
00:00:00 00:28:53

Why Jimmy Joy refocused on DTC after breaking into retail

On today’s episode, we’re talking with Jimmy Joy, a pioneer in creating nutritionally complete and sustainable shakes, bars and drinks. Specifically, Nino Levicar, Chief Marketing Officer, and Otto Mouton, Chief Commercial Officer.

Otto and Nino are sharing the challenges they faced going to retail, what they learned from rolling out in the biggest supermarket in the Netherlands, and why they chose to refocus on DTC.

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