Sports social media is a popular area of interest for people looking to work in the sports industry. Some of the most viewed content on any platform are sports highlights and digestible sound bites from star athletes. Major professional and college leagues and teams, along with the media outlets that cover them, have massive followings, which creates a feedback loop of content flooding newsfeeds.

Standing out is difficult with so much content available to consume on social media. Today’s guest on the WorkInSports Podcast is WSLAM Director Camille Buxeda. Her work creating and growing the women’s hoops vertical within the already established bi-monthly SLAM magazine earned her recognition as a Forbes 30 Under 30 recipient.

In today’s episode, Buxeda discusses the following with VP of Content and Engaged Learning Brian Clapp:

• How she pitched starting the WSLAM vertical within SLAM’s brand
• How she found her voice to excel in sports social media and digital content
• What the landscape looks like for growing women’s sports
• What advice she has for people looking to grow in the sports industry