Transcripts
The Women Conquer business show is an educational how-to
Speaker:women in business podcast.
Speaker:That features stories, marketing news and real life experiences
Speaker:from fun and friendly hosts.
Speaker:Jen McFarland and Shelley
Speaker:Carney.
Speaker:Join us as we dive
Speaker:into the details.
Speaker:So you can slay marketing, overwhelm, streamline processes
Speaker:and amplify your.
Speaker:You'll learn strategies and tactics, leadership skills, and practical
Speaker:advice from successful women entrepreneurs to help you grow,
Speaker:nurture, and sustain your business.
Speaker:Whoa.
Speaker:Hey, welcome to Women Conquer Business.
Speaker:I'm Jen McFarland.
Speaker:We are talking today, Shelley Carney and I are talking today
Speaker:about how to monetize your content.
Speaker:From content creator to content entrepreneur being a content
Speaker:entrepreneur drives the creator economy.
Speaker:We have, we've been reading all of these studies about how much
Speaker:money content creators make, what it is that they do all the time.
Speaker:And we think it's important to really talk about how a creator economy helps your
Speaker:audience helps you build your business.
Speaker:So that's what we're gonna talk about today.
Speaker:We're gonna explore the ways you move from having a hobby to a jobby,
Speaker:to becoming a business owner while creating the content that you love.
Speaker:So we'll talk about preparing mentally, emotionally, and physically
Speaker:to become a digital CEO and how to build a money making machine.
Speaker:This is exciting.
Speaker:think I'm just gonna listen.
Speaker:I'm just gonna listen.
Speaker:I wanna money making machine, how
Speaker:do I do it?
Speaker:How do I do it?
Speaker:How do I do it?
Speaker:No, I have, and Shelley knows I've monetized.
Speaker:For a long time.
Speaker:And so this is exciting to really share some of what I know, listen to what
Speaker:Shelley knows and help you along the way.
Speaker:That's right.
Speaker:And we're excited to share this and if you also have some great ideas
Speaker:for things that you've done, we hope that you'll share that with us.
Speaker:Yeah.
Speaker:Let us know in the chat.
Speaker:If you are watching today, live, if you're listening please send us an email.
Speaker:Reach out to us, let us know how you're doing it.
Speaker:Or if we miss something like, there's all kinds of ways of doing this.
Speaker:There's no one right way.
Speaker:That's right.
Speaker:We're gonna share what we know and what we've learned.
Speaker:What's up over there in New Mexico?
Speaker:Hey, I'm home in New Mexico and I'm very happy to be home with my husband and
Speaker:with Toby, once again, I'm in the studio.
Speaker:So I have sounds yay.
Speaker:And all the bells and whistles, which I love.
Speaker:So that means I can get back to work on my course, recording the videos,
Speaker:keeping them short and focused.
Speaker:The problem with livecast life YouTube series that we have is each
Speaker:one is about an hour long, and nobody wants to sit through 18, 19 hours of
Speaker:content to pull out the best pieces.
Speaker:So I'm gonna do that.
Speaker:For you.
Speaker:You're welcome.
Speaker:And if you're interested in learning more about all this live streaming
Speaker:stuff, and how does this work and how do I do a podcast that is video first?
Speaker:And because that is now a really big thing.
Speaker:So I'll be talking all about that in this course and to
Speaker:it, you know why video first is such a big deal?
Speaker:There's a lot of reasons people love video, but it's also that they've
Speaker:found that audiograms don't work.
Speaker:Why is that?
Speaker:Why don't people love my audiograms?
Speaker:They're so cool.
Speaker:I worked hard
Speaker:on them.
Speaker:They're not really interactive, think about it.
Speaker:It's like, why would I look at a picture with like words like scrolling?
Speaker:I don't know.
Speaker:Anyway it's so weird.
Speaker:I think you sent me that link too.
Speaker:Which one?
Speaker:The audiogram one.
Speaker:Oh, I don't know.
Speaker:Or no I love my audiograms, but they are work and.
Speaker:It's just so much easier just to show up, live and
Speaker:Do a thing.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Even though Descript makes it a little easier.
Speaker:That's why I use lately to chop up the videos and share 'em on social media
Speaker:because people like to see videos.
Speaker:They like to do that.
Speaker:So that's my chopping up videos sound.
Speaker:So so I was on the Tactus Media Podcast with Bryan Cargill.
Speaker:We had a really great time.
Speaker:It was one of the first times I've talked about epiphany courses out in the wild.
Speaker:And it was like right as I had turned on the website and
Speaker:it was just so cool to talk.
Speaker:We talked about streamlining your marketing processes and it's on both
Speaker:YouTube and on Spotify and all the regular podcast places, but it was just
Speaker:really neat to talk about epiphany and why I'm so passionate about like you
Speaker:said, short courses that help people just get through the decision making
Speaker:that they have to do without having.
Speaker:Pour over 20 hours of content and then be like yeah, no, I don't wanna do that.
Speaker:. Yeah.
Speaker:And they can make that decision so much quicker and they can modify it to
Speaker:their own needs and that's so helpful.
Speaker:Yeah.
Speaker:And you're gonna put that link in the description for everybody.
Speaker:I put that in the oh, should I put it as a comment?
Speaker:Can people,
Speaker:you can certainly do that.
Speaker:Let me do that.
Speaker:Oh my goodness.
Speaker:Put it in there, but yeah.
Speaker:Yeah, it is a so we have.
Speaker:It's on YouTube.
Speaker:And again, I don't have the link in front of me for, Spotify, you
Speaker:can you can certainly, sorry, my mom's on my like, list.
Speaker:So she just called me in the middle of this.
Speaker:I'm like, I thought I do not disturb on, but,
Speaker:but she's allowed in
Speaker:anytime she's allowed in anytime.
Speaker:, isn't that funny?
Speaker:Our family always seem to call us right in the
Speaker:middle of a live show.
Speaker:I know.
Speaker:It's fun.
Speaker:If you people would watch our live show you'd know when you were live
Speaker:yeah, obviously mom, you're not on there.
Speaker:So so if you wanna learn more about epiphany courses, head over to epiphany
Speaker:courses.com or take the time to watch this interview with Bryan Cargill at
Speaker:Tactus Media, he does all kinds of cool stuff with the video as well.
Speaker:He's a local person that I've met in several different groups
Speaker:and he's just a really cool guy.
Speaker:Let's talk about breaking news.
Speaker:Let's do it.
Speaker:All right.
Speaker:So Google who is not into privacy.
Speaker:They're going through all sorts of lawsuits in Europe where, they have
Speaker:GDPR, they have all these privacy laws and Google is always just kinda
Speaker:Eh, and even though they have privacy laws in California and they're out
Speaker:of California, I think they're still like, eh, whatever we don't care.
Speaker:So now in the wake of the Dobbs decision by the Supreme court
Speaker:on abortion, Everybody was saying what's Google gonna do.
Speaker:People are gonna be able to track where they've gone.
Speaker:That gets sent, shared with data brokers.
Speaker:People are gonna know where women are going.
Speaker:If they're gonna, if they're going to abortion clinics or
Speaker:even counselors or anything.
Speaker:Now Google has said they're gonna auto delete location.
Speaker:If it was, if it's in a quote sensitive place, . I don't believe them.
Speaker:A lot of people don't believe them.
Speaker:I have a link to an article about it from my friends over at nearmedia.co.
Speaker:And it's an interesting thing.
Speaker:So I talk a lot about privacy.
Speaker:I've said before that I don't have.
Speaker:Alexa and all kinds of things in my house.
Speaker:And it's because I worked in data privacy so it's not just some fly by night.
Speaker:Jen's crazy conspiracy theory kind of thing.
Speaker:It's because I know how easy it is to track information and get the
Speaker:information and sell it to other people.
Speaker:So people know about it.
Speaker:And I personally don't believe Google because I've been following
Speaker:all of these court cases.
Speaker:Where they're just kinda eh, we'll pay the fine.
Speaker:So if you wanna learn more about Google auto tracking your location
Speaker:and this and that they wanna auto delete it, or they're saying that
Speaker:auto-delete it head over to nearmedia.co.
Speaker:We will also put the link in the show notes as I think it's a pretty.
Speaker:Interesting read.
Speaker:And I always like to support David Mim and his partners over there.
Speaker:They do a lot of really great stuff.
Speaker:As some of, David is the architect of the prosper Portland, inclusive
Speaker:business resource networks pro digital marketing program.
Speaker:I've worked with David for a long time.
Speaker:He's a trusted friend.
Speaker:So whatever they say over there for the most part is just like right.
Speaker:Aligned with my own views.
Speaker:When it comes to marketing.
Speaker:So that's an interesting thing.
Speaker:There's also an interesting tidbit in that article about Shopify
Speaker:and how they're trying to really conquer more of the consumer market.
Speaker:They've done really well with B2B.
Speaker:If you have like ShopPay and some, they have whole host of apps now with Shopify.
Speaker:That they're trying to break more into the consumer market.
Speaker:I got the shop pay app once.
Speaker:Cause I wanted to try, I bought my husband a guitar and I wanted to
Speaker:know when the guitar was coming.
Speaker:And then I realized that it would tell me when, whenever I ordered from a
Speaker:Shopify website, which I'm not always paying attention to that, it would tell
Speaker:me when all of those orders would come.
Speaker:And so it's a really cool app.
Speaker:And so they have a whole bunch of apps and that's also in that article which
Speaker:is a pretty interesting read overall.
Speaker:The other tidbit the other form of breaking news that I have is 20, 22
Speaker:is the year of relationship marketing.
Speaker:Now I've been teaching relationship marketing for a long time.
Speaker:I've talked about it for a really long time because I've followed people.
Speaker:That also talk about relationship marketing for a long time.
Speaker:So the quote from the article that I think is really intriguing is as a marketer
Speaker:treating, using personalization is not something that you can sleep on anymore.
Speaker:Not after COVID people want to have a voice, they want to be recognized and
Speaker:they want to be given recognition for their allegiance and loyalty to brands.
Speaker:So it means that you can't just.
Speaker:Automate your marketing.
Speaker:You can't automate every, your personalization you have to really work
Speaker:harder to make sure that your customers.
Speaker:Special and heard and needed.
Speaker:So that's what this means.
Speaker:In terms of relationship marketing.
Speaker:Now I'm in Portland, Oregon.
Speaker:I was teaching to a group even last night and talking about mark Schaefer,
Speaker:who says, the most human company wins.
Speaker:There are a lot of people that talk about this in Portland, this is the only way
Speaker:to do business relationship marketing is how we teach, how I teach marketing
Speaker:100% of the time, because Portland is the biggest small town I've ever lived in.
Speaker:Everybody seems to know everybody.
Speaker:If you start, messing everything up, then, word gets out and it's really hard.
Speaker:I think that's the case in a lot of communities, but in Portland
Speaker:we have so many small businesses.
Speaker:We don't have a ton of fortune 500 companies until you may,
Speaker:and even in Oregon in general.
Speaker:So it's run on small business, which is built on relationships.
Speaker:And so when I see this, I'm like certainly 20, 22 is the year of
Speaker:relationship marketing given COVID and COVID, changed the way that we shop.
Speaker:But I would argue that for small businesses, it's been the year of
Speaker:relationship marketing forever.
Speaker:it's just how you do marketing.
Speaker:Is you talk about what's going on.
Speaker:You help people on a one-to-one basis.
Speaker:Marketing is also tied to your customer service efforts and
Speaker:different things like that.
Speaker:So I don't, I, I think this article is really interesting.
Speaker:It's in marketingtechnews.net, and we'll put that also in the
Speaker:chat and also in the show notes.
Speaker:It's an interesting read.
Speaker:And I would say that every year is the year of relationship marketing.
Speaker:In my opinion,
Speaker:well, I was listening to a podcast and.
Speaker:They were making a great point that.
Speaker:Is, there's a thing.
Speaker:There's a trend coming up and it's especially prevalent in business travel
Speaker:that the these different companies, like for instance hotels and rental cars
Speaker:and things like that they're getting to where they're like seeing how much they
Speaker:can get away with not giving you anymore and still charging you the same amount.
Speaker:Yeah.
Speaker:Not cleaning your.
Speaker:If, unless you specifically requested.
Speaker:Toby just stayed in a hotel on his trip to Florida.
Speaker:And they told him they would clean the room every three days if he requested it.
Speaker:And he said can I request it more often?
Speaker:I wanted every day.
Speaker:And they're like, oh okay.
Speaker:It's like you, you have to beg for the things that they used to just
Speaker:be part of the customer experience.
Speaker:So they're just taking things.
Speaker:Airlines.
Speaker:Yeah.
Speaker:Have those clubs.
Speaker:They're limiting the amount of time that you can spend in that club now.
Speaker:Because families have been starting to come in and use the resources that they're
Speaker:being offered and they're staying in there taking away business traveler basically,
Speaker:but they've just made this rule.
Speaker:Clubs this much time, then you're out.
Speaker:And they're just starting this, eating away at all of the customer
Speaker:experience and it's, it's, and they're seeing how much they can get away
Speaker:with without, you complaining and you quitting on them and there's other
Speaker:places like print media instead.
Speaker:We're not able to send you a magazine anymore because of supply chain issues.
Speaker:So we're just gonna change it over to an electronic magazine and that,
Speaker:and we're gonna charge you the same amount and that's gonna be okay.
Speaker:And see, this is where it's, you can take advantage of the fact that you're
Speaker:small and because this is a small business show you have the ability
Speaker:as long as it's within your margins.
Speaker:And you have the ability to make things personal.
Speaker:You have the ability to be very personalized in your marketing.
Speaker:It may take a little longer sometimes to provide that extra customer service.
Speaker:But one of the things that we found during COVID is.
Speaker:Not a lot of people feel loyalty anymore.
Speaker:And I think it's because of what you just described.
Speaker:why would I feel loyalty?
Speaker:Why would I go back to the hotel?
Speaker:That's I'm only gonna clean the room if I don't know if you whine
Speaker:about it, if you whine about it if you've complain, we don't even wanna
Speaker:come in every three days, Uhhuh
Speaker:Yeah.
Speaker:But they're gonna charge the same and that's
Speaker:right, so
Speaker:it's, let's get on it.
Speaker:Yeah.
Speaker:So it's crazy.
Speaker:I, I don't get it.
Speaker:But as a small business, you have the ability to.
Speaker:Give people something a little extra, you have the ability to
Speaker:maintain your same level of services.
Speaker:If not increase them in little ways that are low cost and mean
Speaker:the world to your customers.
Speaker:And
Speaker:you might see places like this where you can.
Speaker:Jump into that empty space, oh people aren't happy with their hotels.
Speaker:Maybe I can do an Airbnb that's cleaned every day or whatever it is.
Speaker:How can I take advantage of these big companies not offering the
Speaker:full customer experience anymore?
Speaker:Can I supplement that customer experience?
Speaker:Can that be a business
Speaker:for me?
Speaker:Exactly.
Speaker:Yeah, exactly.
Speaker:Did you have anything under breaking news?
Speaker:Are you ready to do the training?
Speaker:Move into it.
Speaker:Are you ready?
Speaker:Move into it.
Speaker:Here we go.
Speaker:I'm ready.
Speaker:we have some slides.
Speaker:Let's do our slides here.
Speaker:We.
Speaker:Monetize your content from content creator to content entrepreneur.
Speaker:And that's a differentiation, isn't it.
Speaker:It's going from a hobby to a jobby, to a business.
Speaker:So what is a hobby?
Speaker:A hobby is.
Speaker:Something that's fun.
Speaker:You like to play in your hobby and you do not expect to make money from it.
Speaker:Often you expect to put money into it.
Speaker:We spend money on our hobbies.
Speaker:If our hobby is knitting, we go out and we buy the yarn.
Speaker:We buy the patterns and we watch the YouTube videos and
Speaker:we make art knitting projects.
Speaker:And we don't expect to make money from that.
Speaker:but someday we might have some things that we would sell on Etsy.
Speaker:And that might be a jobby because we are maybe making.
Speaker:Even amount we're spending as much as we're making or, we're processing
Speaker:through that from a hobby to a jobby and selling some of our items, our crafts.
Speaker:And then we say, you know what?
Speaker:I really wanna make a business that makes money makes more money than I'm spending.
Speaker:And actually.
Speaker:Gives me money to spend on other things.
Speaker:Now it's a business now I care now it's serious.
Speaker:From playing to trying to committing.
Speaker:And we go from renting.
Speaker:Like we rent when we are on social media.
Speaker:When we are on Twitter and Facebook and YouTube and all of the social media we're
Speaker:renting, we are just testing it out.
Speaker:We're saying, hi everybody, come follow me.
Speaker:Look what I'm doing.
Speaker:And I've got stuff to tell you.
Speaker:That's great.
Speaker:That's a wonderful way to start, but.
Speaker:Those platforms can be taken away.
Speaker:They can change overnight.
Speaker:And they often do everybody's like right now, really excited
Speaker:about TikTok that could change.
Speaker:I have a friend who's got over 2 million followers on TikTok, but
Speaker:does he make a living from that?
Speaker:No, he does not.
Speaker:And TikTok is not owned by him, he can't.
Speaker:If they decide to make a change and then we can subscribe, right?
Speaker:We can get like applica applications and software programs that we
Speaker:subscribe to that we pay monthly on.
Speaker:And we have a little bit more control then for instance, stream
Speaker:yard we subscribe to stream yard.
Speaker:We pay monthly on it and we have some control there.
Speaker:They listen to us.
Speaker:If we ask for certain things, we say, here's what I need
Speaker:from stream yard to do my.
Speaker:To do my content creation and to spread my message, I need these things and
Speaker:they will consider it because you are a subscriber they're making money from you.
Speaker:But when you own something, like when you buy, for instance, SendFox, which we'll be
Speaker:talking about later, you now own that app.
Speaker:And when you have ownership over something like your email list or your
Speaker:website, now you have some control and it's not going to change overnight.
Speaker:You can have some dependability within that ownership.
Speaker:You can go from one social platform as a hobby.
Speaker:I'm on YouTube and I'm great.
Speaker:And I love YouTube and that's it because it's a hobby, but when you start going,
Speaker:you know what, maybe I wanna be on YouTube and I wanna be on LinkedIn and I wanna
Speaker:be on Twitter and I wanna have video and I wanna have audio and I wanna have
Speaker:text and I have all these formats and I have all this material, all this content
Speaker:that would be more of a commitment.
Speaker:And it's moving you along.
Speaker:That path towards a branded experience.
Speaker:And the branded experience is just enveloping the customer in you,
Speaker:everything that is you and your world and bringing them into that world.
Speaker:What
Speaker:do you think, Jen?
Speaker:I think that's absolutely true.
Speaker:I think that, and it is a process, as, and part of it too, is if you are an
Speaker:entrepreneur and you start creating content are you becoming a content
Speaker:entrepreneur or are you a hobby creator?
Speaker:And I went on a journey like this, where I had my consulting business.
Speaker:I started creating content cuz I wanted to, not because
Speaker:I had some big master plan.
Speaker:I don't recommend this necessarily as business tactic.
Speaker:Okay.
Speaker:But when the women conquer business show started, I just thought it would be.
Speaker:And thought I would have a good time and I did, but it was not
Speaker:part of any sort of strategy.
Speaker:This was before podcasting was what it is today was just a good thing to do.
Speaker:It seemed fun.
Speaker:And.
Speaker:Then I just realized I really enjoyed it.
Speaker:So it started, I started moving through this cycle that you're talking about
Speaker:all the while, continuing to create, and coach and be a business strategist
Speaker:and marketer at the same time.
Speaker:So I started committing slowly to make it a little bit more central to my business.
Speaker:And now, that it's.
Speaker:It's monetized, the money I spend on the podcast is it's it's taken care
Speaker:of because it's, that's why I have all these toys and stuff is because
Speaker:it's paid for by, by the monetization revenue streams that I have for it.
Speaker:That's right.
Speaker:That's right.
Speaker:So this slide is from the tilt and they talked about the top channels that content
Speaker:creators use to reach their audiences.
Speaker:And of course the number one is social media.
Speaker:And again, that's a really good place to start, but remember that's rented and
Speaker:you don't have a lot of control over it.
Speaker:Then the next one is an email newsletter, so that.
Speaker:Awesome.
Speaker:That's exactly what you wanna get going is getting those people from social media
Speaker:to subscribing to your email newsletter, because now they're on your email
Speaker:list and you can have that one-on-one conversation with them through email.
Speaker:The other thing about email versus social media is that it's, before we
Speaker:get onto the blog, the email, when you want somebody to do something
Speaker:like buy something or read some, read something, watch you listen to you.
Speaker:People social media's kind of more to be social, right?
Speaker:So the email newsletter is where people go and expect to have
Speaker:some sort of transaction happen.
Speaker:That's why they're letting you into their inbox.
Speaker:That's why they've subscribed.
Speaker:So as a more transactional space, you need to take advantage of that.
Speaker:And if you're not doing it, which as many of I wasn't, when we
Speaker:started doing this show again in.
Speaker:Last winter then, it changes things when you start talking about it and it
Speaker:helps boost things like listeners and reviewers and things like that when
Speaker:you're really sharing what it is that you're doing, because most people don't
Speaker:see what you're doing on social media.
Speaker:And I have a really good friend again, he's got more than 2
Speaker:million followers on TikTok.
Speaker:He's got like close to 10,000, I think around 10,000 on YouTube.
Speaker:And I asked him I'm.
Speaker:Do you have an email list?
Speaker:Do you have a newsletter?
Speaker:No.
Speaker:Why not?
Speaker:I don't really like reading newsletters.
Speaker:I'm like, it's not about you.
Speaker:well, and it's also people that really wanna
Speaker:hear from you.
Speaker:And it's also to your point, you made earlier about.
Speaker:Algorithms and the rented space and stuff like it could all change
Speaker:and those people could go away.
Speaker:You don't own your followers.
Speaker:So it's not like a space that you own, not that you ever own your followers,
Speaker:but you can't, it's not a list.
Speaker:You can't just pick up that list of people and say, now I'm going over here.
Speaker:But people who really wanna engage with you, people who really wanna learn from
Speaker:you, people who wanna listen to you.
Speaker:They subscribe and then wherever you go, they will continue to follow you.
Speaker:And that's why I tell a lot of people to make sure you're asking
Speaker:people to, to subscribe to.
Speaker:Email list on social media and a lot of people don't do it, even though it works.
Speaker:Yeah.
Speaker:And part of his issue is that on TikTok because he is on TikTok, he has a lot of
Speaker:young people maybe even, under 18 who are watching him and he's concerned about.
Speaker:Getting them on an email list and then him having this email list
Speaker:of young people that are under 18.
Speaker:And I said then you just have to put some kind of a disclaimer because he
Speaker:does that on the rest of his show.
Speaker:He talks about, if you're under 18, if you're gonna send me anything, make
Speaker:sure you get your parents permission and blah, blah, blah, cuz he's always.
Speaker:Really good about that.
Speaker:And I said, just do that again, but you've got to have that email list.
Speaker:If you're not, if you don't have any control over your, who's in your, who's in
Speaker:your audience and how you can communicate with them then what have you got?
Speaker:Yeah.
Speaker:And and when you look at this is what's so interesting about this graphic.
Speaker:You notice that millennials and gen Z creators they don't use
Speaker:blogs or email newsletters, or even like online events and stuff.
Speaker:They have a different approach.
Speaker:But what I don't see is how.
Speaker:How they are capturing like a customer list from, a group of followers
Speaker:from the way that they're doing it.
Speaker:If you teach online or in-person events, you can collect names and email addresses,
Speaker:you know, ways to contact people later.
Speaker:If you have a blog on a website that has like a way for people to subscribe.
Speaker:An email newsletter, those kinds of things.
Speaker:You have ways that you can capture people's attention and
Speaker:then people who really like you can continue to follow you.
Speaker:But a lot, from looking at this, it just seems like people are like
Speaker:people in my generation don't email, cuz I've heard that, Gen Z and
Speaker:younger, they don't really do email.
Speaker:There has to be some way there has to be some way that you can reach out to people.
Speaker:And so that's the challenge.
Speaker:If you have a younger customer base is you still have to have some way that
Speaker:you can have your followers engage with you on a platform that you own
Speaker:so that if something happens, you're still gonna be able to reach out to.
Speaker:Yeah,
Speaker:and I think it's a performer mentality.
Speaker:Performers are used to, working with venues showing up and then whoever's in
Speaker:the audience is who they perform for.
Speaker:But when you become, a performer who has a following who has a fan base, then it's
Speaker:really important to be able to have some kind of a communication going on with
Speaker:your fan base outside of just showing up.
Speaker:Yeah.
Speaker:I follow all kinds of performers and I get emails from them.
Speaker:How else am I gonna know when they're speaking in my area?
Speaker:So yeah, you have to have a way to communicate with your followers
Speaker:so that they know what's going on.
Speaker:That's right.
Speaker:Let's move to the next slide.
Speaker:You also wanna think about multiple revenue streams.
Speaker:Now you're not gonna start off with this.
Speaker:, this is something you grow into multiple platforms being in for instance, right
Speaker:now we are on three Facebook pages, one is one LinkedIn page, two YouTube
Speaker:channels, and two Twitter accounts.
Speaker:A lot right now.
Speaker:We are multiple platforms and then.
Speaker:We take this material and we share it out in other places as well.
Speaker:I share it on my LinkedIn blog or my newsletter.
Speaker:Jen does the same and she also shares it out as social media posts.
Speaker:And funny thing is we're both in missing letters.
Speaker:So she puts it up there as curated content.
Speaker:And I.
Speaker:End up.
Speaker:Oh, do you sharing it that way?
Speaker:And I'm like, I got credits for it too that way.
Speaker:And it's my stuff.
Speaker:So it's pretty cool.
Speaker:Take advantage of the system so funny, right?
Speaker:Multiple platforms, multiple formats.
Speaker:That includes video audio.
Speaker:Text images using all of that medium to attract the attention of people who
Speaker:learn and consume in different ways and then multiple income opportunities.
Speaker:And that's your revenue streams.
Speaker:And we're gonna get more deeply into that.
Speaker:And Jen's gonna share some of her revenue
Speaker:streams with us.
Speaker:Yeah, I think that if we could go back to the previous slide if you
Speaker:can do that, when we're talking about multiple platforms, it's
Speaker:important to go, to talk about that.
Speaker:So when we were talking about multiple platforms we do social media, we do email
Speaker:marketing, we do a blog on our websites.
Speaker:We I have in the past done online events.
Speaker:I'm looking to launch a few in the coming months.
Speaker:I've done in-person events.
Speaker:I taught last night.
Speaker:to a group of people I teach all the time.
Speaker:I have a podcast.
Speaker:There are a few things that I haven't done.
Speaker:But I have been a blogger I've blogged on other people's sites at times.
Speaker:So you have to, when you look at this for like how this works,
Speaker:you have to look at this and be like, oh, that's a lot of work.
Speaker:Or if you're like, oh, this looks interesting.
Speaker:That's maybe a hint that you're gonna move into being more of a creator entrepreneur.
Speaker:And you also have to look at this as This is what it looks like when
Speaker:you start to go and look at multiple channels and multiple different streams.
Speaker:Anyway, sorry, not to back this up a slide but this is really
Speaker:fundamentally what we're talking about.
Speaker:And you can
Speaker:see print media, and I count that as also having books available
Speaker:on Amazon for people to buy.
Speaker:Yeah.
Speaker:Can have a grab my book here.
Speaker:They can have a book in their hands that you wrote, and you can take this when
Speaker:you go to teach in person and speak at conferences and you can sell these in
Speaker:the back of the room, and you can, see, I am an author, I wrote this and you
Speaker:have a lot of authority because of that.
Speaker:And it sets you up that content entrepreneur,
Speaker:it certainly gives you a lot of gravitas to, to stand there and say, I've done
Speaker:this, I've taken all of my thoughts about a certain topic and put them out there and
Speaker:that's another way of doing it, not just for the sales that you can make, but it
Speaker:shows commitment for what you're doing when you take the time to write a book.
Speaker:That's right.
Speaker:All of which is to say you have so many options when it comes to revenue
Speaker:streams, when it comes to what these channels look like for you that you
Speaker:don't need to really feel limited at all.
Speaker:Cause we're not even talking about web three is a whole separate thing.
Speaker:Like where you can go out and own your channels and have
Speaker:NFTs and all kinds of stuff.
Speaker:That's a whole separate thing.
Speaker:So there's like a whole.
Speaker:Range of the quote unquote right way to do it.
Speaker:And that's what you really have to think about is where are your
Speaker:people, how am I gonna do it?
Speaker:How am I gonna create a place that I own?
Speaker:That's right, and these bubbles that we're showing right now we've talked about this
Speaker:Jen and I both Our biggest bubble is the consulting and coaching . And then
Speaker:second biggest is the online courses and digital products, which is a great revenue
Speaker:stream, but it takes time to build those.
Speaker:And but once they're up and running, then you can just, keep that
Speaker:going and bringing in more money.
Speaker:And yeah.
Speaker:What are some of your other big revenue streams?
Speaker:So I would say that, it's so funny to look at these bubbles.
Speaker:I actually moved the, moved it bigger.
Speaker:So it's in front of me so I can I can look at it, because certainly
Speaker:when I've run live events or online events, those were mostly to drive
Speaker:people into coaching and consulting.
Speaker:It wasn't so much to have them go into anything else.
Speaker:I'm assuming that books are one of your big bubbles, one of my big ones,
Speaker:and we were trying to, it was so funny before the show, we were trying to
Speaker:figure out where it fits into this.
Speaker:Bubble structure.
Speaker:For those of you who are listening, it's a list with percentages and we'll put
Speaker:this in the show notes of things like paid content versus sponsored content
Speaker:donations, coaches, and consulting, barters, memberships, books, advertising.
Speaker:There's so many different options on here in terms of how
Speaker:you can monetize your content.
Speaker:And then what they've done is the size of the bubble is based on, how big.
Speaker:That little slice of the pie is among the, I believe 1000 content
Speaker:creators or content entrepreneurs that they interviewed for this.
Speaker:And the two biggest bubbles are consulting and coaching.
Speaker:What I have, and we decided, I believe that it was a paid content
Speaker:subscription, but what it, what I have that has grown as time went on is
Speaker:it's a subscription that I don't run.
Speaker:so part of me looks at it is since it's not something I own,
Speaker:it could go away at any time.
Speaker:And I view it like that.
Speaker:So I don't use it as a, even though it is five figures, I don't
Speaker:necessarily view it as something that is central to my business.
Speaker:Cause I also feel like it could go away.
Speaker:I love that I have it.
Speaker:And because I don't own that company, it's not something that I.
Speaker:Just, latch my whole business onto, so the way it works and
Speaker:this is the way that it works.
Speaker:I think a lot with content creators is you have to know when to say no.
Speaker:And you have to know when to say yes.
Speaker:So when I started my podcast, I was approached by a company.
Speaker:That wanted to repurpose shows.
Speaker:And this was like four years ago and I thought, why not?
Speaker:I'll take a flyer on this.
Speaker:So if you create content that appeals, so these are corporate.
Speaker:These are corporate people that use them as lessons.
Speaker:And it's the baseline for what we've created over Epiphany Courses, which
Speaker:is these are short 20 minute or less audio lessons that I've created and
Speaker:it's sold on a whole other platform.
Speaker:That people pay a lot of money for their corporate their corporations
Speaker:and their employees to learn.
Speaker:And then I've taken them because it's non exclusive.
Speaker:And I still own the content and I've placed them on epiphany
Speaker:courses to help small business owners, because it translates
Speaker:very well into both environments.
Speaker:But before that content subscription that I don't own,
Speaker:I get 12% of every listen and.
Speaker:I don't unfortunately have all the stats, so I don't know what's most
Speaker:popular or anything like that, but I make a tidy sum off of content
Speaker:that somebody else is advertising.
Speaker:Somebody else is running.
Speaker:And it's a small bubble on this tilt thing, because I think it's very unusual.
Speaker:But what I would say is if you are in like teaching and you do how
Speaker:to, which is a lot of what I do.
Speaker:Or you have some content that's really unique.
Speaker:Sometimes you just have to find if there's another place that it
Speaker:could be, that it could be sold.
Speaker:So this is completely like when people talk about passive income
Speaker:this is about the most passive income that it could possibly be.
Speaker:I don't have to market it.
Speaker:All I had to do was edit it to their specifications way back years ago.
Speaker:And.
Speaker:The amount of money I make from it continues to grow because the longer it's
Speaker:there, the more people seem to find it and listen to it on this other platform.
Speaker:So it doesn't have to be hard.
Speaker:It doesn't have to be a lot of work.
Speaker:It just means you have to find the thing that makes the most sense
Speaker:for what it is that you're creating.
Speaker:So I would say that for me.
Speaker:Yeah.
Speaker:Certainly coaching and consulting is my biggest, output from all
Speaker:the creative work that I do.
Speaker:I also get speaker fees.
Speaker:And then, like I said, I also have this paid content subscription on a platform.
Speaker:I don't own that I'm also building my own platform.
Speaker:, that'll be a membership, which is another one on here.
Speaker:One of the things that I think is really interesting.
Speaker:So one of the marketers that I follow a lot, his name is mark Schaefer.
Speaker:He has a social, I believe it's a social token that you can get.
Speaker:And one of, part of my pushback on, NFTs and crypto and everything is that
Speaker:it's really bad for the environment.
Speaker:So he found a place where it's not bad for the environment and I was
Speaker:like now I can't, I don't have that.
Speaker:I no longer have that complaint.
Speaker:But so I, it's interesting that as much as I see NFTs and social tokens
Speaker:and crypto web three, that I see all of this talked about everywhere.
Speaker:They are actually a very tiny portion of how people.
Speaker:Monetize their content, at least at this time.
Speaker:The interesting thing about what the tilt said is that content
Speaker:creators need to be more aware of it.
Speaker:And I would agree with that.
Speaker:Anyway, it's just really interesting to me.
Speaker:I think you have to do more than one of these to be successful.
Speaker:What do you think?
Speaker:Oh, absolutely.
Speaker:Multiple revenue streams are going to support you.
Speaker:When one is not working one is, Being in affected by what's going on in the world
Speaker:and say, COVID is going on in the world.
Speaker:And suddenly you can't do speaking in person anymore.
Speaker:So something else needs to take over your online events needs to take over.
Speaker:You need to have those multiple streams so that you can.
Speaker:Be more resilient and pivot and, adapt as needed so that you're
Speaker:always bringing in income.
Speaker:And you'll find those that work best for you that are more reliable or more
Speaker:predictable, such as a membership.
Speaker:Once you've built that you might have a monthly.
Speaker:Amount that you can pretty much depend upon and then you'll
Speaker:know, okay, here's my budget.
Speaker:And now I know how much I can spend on advertising and things of that nature.
Speaker:So it's a place that you have to get to.
Speaker:It takes some time but it is something that you can look forward to doing.
Speaker:So what are the biggest ones for you?
Speaker:You have different monetization than I do because you have a following on.
Speaker:I've noticed now that Twitter has super followers, so they're doing the
Speaker:same thing now where you can have, you can super follow someone on Twitter.
Speaker:My friend Bridget is doing this Bridget Willard where you can
Speaker:be a super follower and paid
Speaker:three bucks a month and get exclusive content.
Speaker:You do something similar on YouTube.
Speaker:Is that right where you have super it's not, is it super?
Speaker:We have, what is it?
Speaker:Super follower, super chat.
Speaker:We have
Speaker:a well, super chat is just for anybody who wants to come in.
Speaker:Once you have a thousand.
Speaker:Subscribers in 4,000 watch hours during the year, you can monetize
Speaker:your channel in one of those perks is that you can offer super chat.
Speaker:People can give you money during your live stream, or they have super thanks, which
Speaker:is they can go to a past video and they can give you money on that video because
Speaker:they just wanna support you and your, and whatever it is that you're doing.
Speaker:That's more of a donation type of a thing, and then there's memberships.
Speaker:YouTube does offer a membership, which we've tried and we just,
Speaker:haven't been really happy with the, they take 30% of everything a model.
Speaker:So we're trying to build our own membership separate from that.
Speaker:And you do this as you learn, you go and One of the things that you were
Speaker:talking about now, we don't make the money that you do at by selling
Speaker:the content on another platform.
Speaker:But we have done Udemy courses and we have had many people go through
Speaker:our live streaming, Udemy course, and we make a little bit of money
Speaker:off of that, but we have known people who have had many courses on Udemy.
Speaker:They make a good, a good living off of it.
Speaker:So it is possible to do, but you have to keep at
Speaker:it.
Speaker:Yeah.
Speaker:You have to keep at it.
Speaker:And the, then one of the reasons why I like ghosts so much is they don't
Speaker:take 30% off of your membership.
Speaker:So there's just a lot of different ways to slice and dice this again.
Speaker:There's no one right way.
Speaker:I do love this super follow.
Speaker:I love the super chat.
Speaker:I, it's, I'm looking at these bubbles and I'm like, I don't, oh, donations are 9%.
Speaker:So I'm in a ghost creator.
Speaker:Community.
Speaker:And it's amazing.
Speaker:There's like these large publications on there.
Speaker:So these are people who are making a lot of money off of content.
Speaker:, some of it's blogs, some of it videos, not a ton of podcasters
Speaker:on there, and some of them make tons of money on donations alone.
Speaker:And I need to dig into that a little bit deeper.
Speaker:Cause I don't know anybody that just off of.
Speaker:I've heard about it on Patreon.
Speaker:You could use ghost as a Patreon, where they won't take the 30% because it's just
Speaker:not how it, they don't do it that way.
Speaker:, and you own your own website on Ghost.
Speaker:It's a lot like WordPress in that regard.
Speaker:And you can do donations through Ghost for that.
Speaker:But it's interesting because some people are like, oh, donations, nobody does that.
Speaker:And then other people are like, no, it really works.
Speaker:So I've always been intrigued by the idea of donations either through
Speaker:YouTube or, have you gotten a lot of that where people go back and they
Speaker:watch old content and they donate.
Speaker:Not so much past ones, it's more live ones.
Speaker:It's in the moment people get excited.
Speaker:We have gotten contributions anywhere from 99 cents, all
Speaker:the way up to $500, one time.
Speaker:So it, they're really excited about whatever it is you're
Speaker:talking about and they're, and they wanna, it's amazing supporting.
Speaker:That thing,
Speaker:I guess my thing, and one of the things that was interesting about
Speaker:this tilt survey is, they said that like people only spend 40% of their
Speaker:time creating content and they spend the rest of the time, like really
Speaker:promoting these monetization channels.
Speaker:And one of the reasons why I have never pursued like a super follow,
Speaker:for example, like on Twitter is like the idea of creating even more content
Speaker:is a little overwhelming for me.
Speaker:Yeah.
Speaker:Then I have these people who are paying me every month and I have to
Speaker:have something else that's special.
Speaker:But I know that's a thing that like people love that, Patreon is very successful.
Speaker:Some people can really make it work by creating more.
Speaker:How do you feel about that?
Speaker:Doing, doing that special membership special subscription where you create.
Speaker:I I had that friend that I keep telling you about, he does this and he's got the
Speaker:different levels of membership and he uses the YouTube membership to do that.
Speaker:And he does have to create that additional now for him.
Speaker:That's okay, because he's doing it anyways.
Speaker:For instance, he's going to be recording an album and he's going to do a video
Speaker:of them recording the album, and that's going to be content for the membership.
Speaker:Some of these things that he's.
Speaker:Anyway, he's just recording it and giving it to the membership.
Speaker:So if you're doing it anyway, as part of your business part is
Speaker:what you do, then that's great.
Speaker:Go ahead and offer that.
Speaker:But if it's going to be an imposition to go out and do that extra stuff for
Speaker:me would, for me we don't offer anything extra to our YouTube membership.
Speaker:If they wanna join money.
Speaker:That's a donation basically.
Speaker:Go ahead.
Speaker:That's how I look at it is if it's something you're doing.
Speaker:Video it stick it in there for the members.
Speaker:Yeah.
Speaker:Yeah.
Speaker:I think that, for example, super follow, it really makes sense for
Speaker:my friend Bridget Willard, because she does, she talks about Twitter.
Speaker:she's on Twitter.
Speaker:She's a thought leader in Twitter.
Speaker:And so why wouldn't people pay to learn more about Twitter from her?
Speaker:She's doing information that everybody else is.
Speaker:So she's offering something special, so it makes a lot of sense.
Speaker:So to me, and to me, that's when.
Speaker:Those types of subscriptions really make sense.
Speaker:That's just my take on that, but I love this.
Speaker:I love these monetization channels.
Speaker:It's given me a lot to really think about in my own business.
Speaker:And hopefully it's given everybody out there something
Speaker:to really think about as well.
Speaker:Let's get through the rest of the slides real quick, sorry.
Speaker:Time, investment, right?
Speaker:Time investment.
Speaker:So a hobby doesn't take that much time.
Speaker:A side gig takes a little more time.
Speaker:Part-time a little more time and full time all of your time.
Speaker:So the more time you invest upfront, the quicker you're gonna see results.
Speaker:And that also applies to, how long is it gonna take?
Speaker:How many months is it gonna take to get to where you wanna.
Speaker:There are different levels of financial maturity, more than 50%
Speaker:of full-time content creators are supporting at least one person.
Speaker:So if you're going to go full-time, you are going to be able to have a business
Speaker:supporting you a lot sooner than if it's just, if you can only dedicate it.
Speaker:Enough time to it to be a hobby or a side gig.
Speaker:So again, we're showing another slide talking about pre-revenue, which is not
Speaker:earning money yet early revenue, which earns money, but not enough to support
Speaker:one person, a solopreneur supports one person and an entrepreneur substantial
Speaker:money and supports multiple people.
Speaker:And that's that.
Speaker:That meant, what do you call that?
Speaker:so the trajectory for like how things work, and so I love this because
Speaker:I feel like it really dispels the myth that only a handful of people
Speaker:make money by creating content.
Speaker:That's right.
Speaker:Because the people who are in pre-revenue or in early revenue, it's a side
Speaker:gig and they're still making some.
Speaker:And so what it really does is it says, look, there are a lot of people out there.
Speaker:You don't have to be super famous to support yourself, creating
Speaker:content and monetizing it a
Speaker:hundred true fans, a thousand true fans.
Speaker:You work your way,
Speaker:work your way up.
Speaker:You start small and you just keep creating things that people enjoy
Speaker:and want to learn more about.
Speaker:And I think that's, what's really important here is we've
Speaker:given you a lot of different options for how you can monetize.
Speaker:And now we're telling you.
Speaker:More than 50% of full time content creators are supporting
Speaker:at least one person that's right.
Speaker:So you can do this.
Speaker:You wanna commit.
Speaker:To your goals as a content entrepreneur, you need to build a system.
Speaker:And that could be as simple as on Mondays.
Speaker:I do these two things on Tuesday.
Speaker:I do these two things on Wednesday.
Speaker:I do a live show on Thursday.
Speaker:I do this, having that mapped out and that you commit to doing
Speaker:those things every single week diversify your revenue streams.
Speaker:If.
Speaker:You want to bring in advertising from YouTube because you've
Speaker:hit monetization levels.
Speaker:, that's one revenue stream that you can work on if you have things that you're.
Speaker:Selling online digital products.
Speaker:That's another revenue stream.
Speaker:If you're speaking fees, if you're doing coaching, tho all those
Speaker:revenue streams you wanna diversify, start thinking about, okay, I make,
Speaker:I'm solid on coaching right now.
Speaker:So what else can I create to bring in another stream?
Speaker:Own your own assets.
Speaker:That's why after meeting Jen, I learned about app Sumo and buying things that we
Speaker:used to subscribe to and now we own these things owning our own email list, owning
Speaker:our website, all those things that you have control over owning those assets.
Speaker:And that is a thing that you wanna shoot for establishing your brand,
Speaker:making sure that you strengthen your brand every time you appear every time.
Speaker:You put out content, you're strengthening your brand and treat
Speaker:it as a serious business because the sooner you do that, the sooner you
Speaker:really commit to it, the sooner you're gonna start seeing a revenue come in
Speaker:and it is a serious business making content takes time.
Speaker:And if you love doing it and you realize that it takes a long time to edit the
Speaker:videos and everything, it is a serious.
Speaker:It is serious.
Speaker:I wanna like circle back to diversifying your revenue streams because I have
Speaker:to tell you there actually was a time when I relied on my, residuals
Speaker:or royalties to help support me.
Speaker:Because when the pandemic hit, I'm a small business marketing person.
Speaker:like I had nobody.
Speaker:Like I lost everybody.
Speaker:So I had to rely on that and I created like a whole bunch of content, and now
Speaker:I'm reaping the benefits of that, but I was like, okay, I have nothing else.
Speaker:What's something that I can do.
Speaker:And I'm like, I can make lessons , and so I just devoted
Speaker:like so much of my time to that.
Speaker:And so that's really the beauty of it is when one thing dries
Speaker:up for one reason or another.
Speaker:then, something else you can do something else.
Speaker:It gives you all of these options.
Speaker:And I think that's, what's so important is it gives you that backup plan.
Speaker:And I think you mentioned that before but I wanted to give like
Speaker:a concrete real example of that.
Speaker:Yeah.
Speaker:Yeah.
Speaker:That's awesome.
Speaker:So how long does it take to build a successful content business?
Speaker:Launch to earned first dollar on average, take six and a half months.
Speaker:And in order to get there, you're gonna need to know who's your target audience.
Speaker:What's their biggest problem.
Speaker:How do you solve that problem?
Speaker:That's what a business owner knows about their audience and to be that
Speaker:business owner to be serious, whether you're just talking about Weird Al
Speaker:Yankovic or whether you're, giving advice on how to go to a concert and
Speaker:things of that nature, whatever it is, you need to know who you're talking to.
Speaker:What's their biggest problem.
Speaker:And how can you solve that problem?
Speaker:And that's how you get to your first earned dollar in six and a half months.
Speaker:Then in 17 months, you, on average people who are content, entrepreneurs
Speaker:are supporting one person.
Speaker:So if you have a partnership, you might be like only half supported, but that's okay.
Speaker:If it's what keeps you going.
Speaker:Then a partnership's the way to go.
Speaker:And then at 25 months hired help for the first time you maybe get a VA or
Speaker:you hired somebody on FIverr or whatever it is, you're spending a little bit
Speaker:of money because you are making enough money to feel comfortable doing that.
Speaker:. What do you think
Speaker:anything?
Speaker:I think that this is all great.
Speaker:I think that it shows though, that you do have to be doing other things, I
Speaker:this may be a longer timeline for people who aren't married or on their own.
Speaker:Yeah.
Speaker:Because you, you're not gonna be able to do content creation full time.
Speaker:Like you'll, you're gonna have to side gig it, which it.
Speaker:Is something that is fine.
Speaker:A lot of us side gig it, and then as it grows and grows, then we transition more
Speaker:into being full-time content creators.
Speaker:It's a process.
Speaker:So don't look at these months and think, oh, I'm successful or I'm not success
Speaker:is a different timeline for everybody.
Speaker:These are averages.
Speaker:That's right.
Speaker:Those are averages.
Speaker:And it's really cool because your first dollar might just be somebody donated
Speaker:to you, somebody put money into your Patreon or in some way maybe they
Speaker:sent you something through the mail.
Speaker:That was cool.
Speaker:Maybe it wasn't even a dollar.
Speaker:Maybe it was a gift of some kind that you could really use.
Speaker:That was the amount of that gift was money.
Speaker:You didn't have to spend.
Speaker:And that's happened.
Speaker:I . I can tell you how many things people sent me jewelry and other things
Speaker:liquor and stuff, that that they sent.
Speaker:Woo.
Speaker:You got BOOZE on YouTube?
Speaker:Oh yeah, we did.
Speaker:We got all kinds of things.
Speaker:We even got invited to spend a weekend at somebody's really fancy.
Speaker:They call it a cabin, but it's like on the top of this hill, it looks
Speaker:down over this lake and it's just.
Speaker:Gorgeous.
Speaker:It's a mansion, we're like, so things like that can happen because you are
Speaker:a star on YouTube or whatever because you're a content entrepreneur and
Speaker:people look at look to you as a leader.
Speaker:Yeah, a lot of great things can happen and not just money.
Speaker:It's.
Speaker:It's awesome.
Speaker:It's a lot of other stuff going on as well.
Speaker:That's awesome.
Speaker:So if you like today's lesson, then join the waiting list for the upcoming
Speaker:livecast live livecast lifestyle course that Shelley is putting together.
Speaker:She'll put the link, we'll put it in the show notes and then we'll also put it in
Speaker:the chat and you can also subscribe to the women conquer business newsletter.
Speaker:Every week I send out one actionable tip one strategy for your marketing.
Speaker:As a small business owner, you can pursue.
Speaker:I think we're starting to run outta time.
Speaker:So let's skip tweaks of the week, since both of us were about it.
Speaker:And we can come back to those later.
Speaker:Let's move ahead to the inspirational nugget.
Speaker:All
Speaker:right.
Speaker:Inspiration's inspiration comes from Seneca's borrow letters and he said,
Speaker:this is what you should teach me.
Speaker:How to be like Odious, how to love my country, wife, and father, and how even
Speaker:after suffering shipwreck, I might keep sailing on course to those honorable ends.
Speaker:If you got everything else wrong from the Odyssey, but you left understanding the
Speaker:importance of perseverance, the dangers of hubris, the risks of temptation and
Speaker:distraction, then you really learn.
Speaker:We have to, I got really excited.
Speaker:I thought we were gonna talk about the Illiad and Odyssey today.
Speaker:and
Speaker:Odeyseus tell us more about what the Odyssey means to.
Speaker:So it's really about going on a big journey and staying the course, and
Speaker:there's all kinds of perseverance that happens along the way.
Speaker:That's right.
Speaker:And I think it's really important to really show that
Speaker:determination of perseverance.
Speaker:That's like the next question is can I show Odysseus-like
Speaker:determination of perseverance?
Speaker:And it really is the case.
Speaker:I think for what we're talking about today, which is you could be
Speaker:talking to no one for a long time.
Speaker:But if you just keep going, the people will learn, if you spend the
Speaker:time, getting people out there and understanding what it is that you do.
Speaker:That's
Speaker:right.
Speaker:If you're trying to truly help people, if your focus is on the person behind
Speaker:the other side of that camera It's gonna happen because that's how
Speaker:the, that's how the universe works.
Speaker:You put money in the big vending machine of life and you're gonna
Speaker:get something back out again.
Speaker:Yeah.
Speaker:Yeah.
Speaker:I like it.
Speaker:Also, if you get those content.
Speaker:Creation systems in place.
Speaker:Every Monday, I do this every Tuesday.
Speaker:I do this every Wednesday.
Speaker:I do this and you stay on track with those, just that simple system.
Speaker:Then when things come up, like my mom had a stroke and I had to go.
Speaker:Help her out to transition back home.
Speaker:I was still able to keep up with all of my work because I had a simple system.
Speaker:So build your system, build your support network so that when those
Speaker:things happen and they always do things always Now that's shipwreck.
Speaker:Can you get back on track?
Speaker:If you have that system, if you have that support network,
Speaker:you can get back on track.
Speaker:I had Jen stepped up, she took care of some things that
Speaker:normally I would be doing.
Speaker:Toby stepped up.
Speaker:He took care of the newsletter and some other things so that I
Speaker:was able to focus on being with my family and still keep going.
Speaker:We could stay on track together.
Speaker:That's that support network and that system that we had in place.
Speaker:It's
Speaker:so important.
Speaker:It's so important.
Speaker:Yeah.
Speaker:Oh, thank you, Shelley.
Speaker:Yeah.
Speaker:What a great show.
Speaker:Thanks for leading us through this whole content creation
Speaker:process and sending over The Tilt.
Speaker:It's our lives.
Speaker:Isn't it?
Speaker:Yeah, it's what we're doing, man.
Speaker:This is our lives.
Speaker:This is what we do.
Speaker:So yeah, this is our topic, man.
Speaker:If you've got any questions we're here, we're ready to help you to, to
Speaker:follow along in our, our faltering footsteps and help you stay away
Speaker:from the shoals and the shipwrecks.
Speaker:Have a great week, everybody.
Speaker:Thank you for listening and watching the Women Conquer Business Show.
Speaker:Thank you for joining the Women Conquer Business podcast hosted by Shelley
Speaker:Carney and Jen McFarland, please subscribe and leave a comment or
Speaker:question regarding your most challenging content creation or business problem.
Speaker:Then share this podcast with family and friends so they can find the
Speaker:support they need to expand their brand and share their message with the.
Speaker:Check the show notes for links to valuable resources and come back again next week.
