Capturing content is easy but do you know what happens next? Do you know that 5 minutes of video can take about 3-5 hours to edit? Do you know that audio can take 10x the amount of time to edit is took to record it to edit and fine tune? Did you know that being a creator solo is like fishing? Maybe you get a bite and a catch?
Most successful content creators have a content team pulling the strings behind them.
Some significant portions of the content creation (with a team) process include:
* Identify where content gaps/opportunities exist
* Content ideation – research, vet and organize a list of ideas
* Define buyer personas/target audience for content
* Outline content objectives – drive traffic, generate leads, establish authority, etc.
* Determine ideal medium/platform for content – blog post, eBook, infographic, video series, etc.
* Pass content through proper channels of approval
* Assign specific tasks for completion of content
* Revise and edit content where necessary - ensure content is fully polished and ready for publishing
* Decide best time/day to publish content – create and monitor deadlines throughout creation process
And the above is the industry driven version and not the fairy tale 'small creator get success' version which is much much harder.
We discuss this in todays episode.
Like always this is will be the VERY best variety topic excellence you expect from us. These are our opinions and thoughts which all MAY not agree with. Please feel free to 'change the channel' if you don't like what you hear. Our goal is to make the world a better place for everyone and not serve a small minority. Thoughts, comments and constructive contributions welcomed but NOT hate or negative. Please be respectful to our host and guests.
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