In part two of her interview Carrie Rose of Rise At Seven discusses the exit of her co-founder, re-structuring the business to reflect the aim of generating demand and then capturing demand, bringing a management and support team in, establishing an American office, a basic ‘how to’ to improve your company’s SEO and Carrie’s key learnings from her business journey.
INTRODUCING CARRIE ROSE
Carrie Rose, is founder and CEO of one of the fastest growing agencies in the UK & US - search-first creative agency Rise at Seven. After working at Branded3, one of the leading SEO agencies at the time, Carrie saw a gap in the industry for brand advertising and SEO to collide. She founded Rise at Seven to push the boundaries in both creative and technical SEO because that’s what is needed to own the most competitive search results. Rise At Seven are now across the UK, Europe and US with clients including SIXT, Bumble, Capital One, Bacardi, PrettyLittleThing, Amazon, Revolution Beauty and more.
Rise at Seven launched the first reactive marketing service driven by live search trends, and believe in multi-channel search realistic to how consumers behave now. Their content marketing case studies is what they're famous for, with 78 awards in a roll top bath to show for it. Carrie is featured on the 30 under 30 Forbes list because of her success.
EPISODE HIGHLIGHTS
[00:01:00] A pivotal moment for the agency and an MBO
[00:02:30] The emotion of splitting with a business partner
[00:05:00] The MBO process
[00:07:00] Building a support network to run the business
[00:10:40] The development of the product offering and business structure
[00:13:20] What do Rise at Seven actually do
[00:15:00] Expansion into America
[00:21:00] How to improve your SEO
[00:25:00] What does the future look like for Rise At Seven?
[00:29:00] The key learnings from the business journey
KEY TAKEAWAYS & BUSINESS LEARNINGS
• Write down the things you can’t do, and get someone in to do them
• Structure your teams to generate demand and capture demand
• Use your start up momentum as much as possible
• Build authority content and trust in your site to improve your Google rankings
BEST MOMENTS
“I needed to ensure there was a strategic plan is place”
“By the time we split both myself and Stephen were completely burnt out”
“I spent two weeks to get a full management team in place”
“I structured the agency around the product”
“70% of my followers are in the US”
“No-one cares about your product; build stories around your product”
VALUABLE RESOURCES FOR YOU
Website: www.leedsbusinesspodcast.com
Website: https://meetglimpse.com/
Website: https://riseatseven.com/
Carrie’s business journey learnings - https://www.linkedin.com/pulse/lessons-ive-learnt-our-3rd-year-business-scaling-from-carrie-rose/
LinkedIn: https://www.linkedin.com/in/carrieroseballoch/ https://www.linkedin.com/company/riseatseven/
Instagram (personal): https://www.instagram.com/carrierosepr/
Instagram (business): https://www.instagram.com/riseatseven
Twitter (personal): https://twitter.com/CarrieRosePR
Twitter (business): https://twitter.com/riseatseven
Shout out tags: https://connective3.com/
Want to watch instead of listen? Subscribe to our You Tube channel - https://youtube.com/@LeedsBusinessPodcast.
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ABOUT YOUR HOST
Phil Fraser went from an accidental kitchen table start up, with no investment, all the way to multi-million pound sale to a PLC 18 years later. He’s travelled the full SME business journey of launch, growth, scale and exit.
As well as hosting the Leeds Business Podcast, Phil now works with ambitious SME-owners as a Business Sounding Board (think somewhere between Business Coach and Business Mentor). In simple terms, he’s ‘a pair of ears and an extra pair eyes’ for SME Owners helping them to be better at what they do. Phil’s mantra is It doesn’t need to be ‘lonely at the top’. He helps Business Owners to be better business owners, by helping with their clarity and focus.
As a Business Sounding Board, he gives SME Owners the time & space to regularly discuss their challenges and opportunities, with no sense of judgement or bias, and in complete confidence. This allows them to explore their options in full, culminating with a list of issues to address/clarify, a clear target in mind, a roadmap to success, and a renewed enthusiasm and confidence for the challenges ahead.
Phil has appeared as a guest on over 60 podcasts, webinars and interviews, from around the whole globe, talking on a variety of business subjects. You can view them all at https://philfraser.co.uk/watch-hear-phil/.
LEEDS BUSINESS PODCAST
Carrie Rose, Rise at Seven, Leeds, Leeds Business, Business in Leeds, Nous of Fraser, Business Sounding Board, Business Coach, Business Mentor,
Email: phil@leedsbusinesspodcast.com
Mentioned in this episode:
Pre roll November
As November is my birthday month, I've got three special offers for you.
If you can say yes to the following four points, you qualify.
You have to be a business owner, have three to 15 staff, a turnover of between 350, 000 and 3 million, and wanting to develop and improve yourself and how you run your business.
