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Master The Market: Investment Vs. Speculation With Bill Grand'S Timeless Strategy AudioChapter from The Timeless Investment Strategy AudioBook by Bill Grand
16th May 2024 • Voice over Work - An Audiobook Sampler • Russell Newton
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The Timeless Investment Strategy

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Everything you need to start making  money in the stock market today.

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Investpreneurs Book 1.

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Written by Bill Grand. Narrated by Russell Newton.

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Meet Jim.

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He’s 30 years old, and has $100,000  worth of student loan debt.

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He’s just now managed to land a job  that he’d like to make a career of,  

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but he’s spent most of his 20s scraping  by on minimum wage and unpaid internships.

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He’s a hard worker, but wage  stagnation has prevented him  

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from getting any kind of meaningful raise.

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And the cost of living in his home  city is so high that the raises he’s  

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gotten haven’t made much of a difference  when it comes to planning his finances.

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Now he finally has the funds to start  thinking seriously about his retirement,  

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but he still doesn’t have  much to put away every month.

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Does this sound familiar?

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If you have anything in common  with Jim, you’re hardly alone.

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For many people, the stressors of  steep bills, scant job prospects,  

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and an unstable economy make saving for retirement  seem like more of a dream than a necessity.

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Most people don’t even start thinking  about retirement until well into their 30s,  

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and even then, they typically think  about retirement in terms of “saving”  

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or “putting away” money rather  than investing it (Tweddale, 2019).

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Let’s return to Jim.

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Would it surprise you to learn  that, by the time he turns 65,  

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he will have $750,000 in his retirement account?

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He could do this by finding himself a really  good job or landing himself a big promotion.

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He could win the lottery or inherit from  a wealthy relative (Tweddale, 2019).

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These are all ways to accrue  a great deal of wealth,  

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but Jim’s strategy is easier and more reliable.

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All he’s going to do is put $1,000 into  

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an investment account every  month from age 30 to age 40.

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Once there, it will continue to accrue, at a  rate of seven percent, until he’s 65 years old.

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Jim is going to save $120,000 over ten years,  

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but that’s going to turn into $750,000 through  the power of compound interest (Staff, 2019).

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You, too, could be like Jim.

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Better still, you could be like Joe, who started  saving ten years earlier than Jim, at age 20.

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By the time Joe is 40 years old  he, too, will have saved $120,000.

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But because he started saving earlier, he only  had to put away $500 a month instead of $1,000.

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And because he chose to invest that money,  

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he’s going to have $1,500,000 in his  retirement account by the time he’s 65.

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The secret to financial security  is not money, it’s time.

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With this book in hand, you’ll be able  to use all the time you have to convert  

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years of savings into hundreds of  thousands of dollars in returns.

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Investment might seem like a game or a gamble,  

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but it only becomes that way  for people who start too late.

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The earlier you begin investing your  money, the larger your accounts become.

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Whether you are 19 or 45, the time  to start investing your money is now.

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Not tomorrow, and definitely  not ten years from now.

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Every day that goes by is a day that you are  losing thousands of dollars in potential savings.

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Too many people find themselves struggling  for financial security throughout their lives  

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because they don’t start thinking about  saving their money until it’s too late.

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Many people never invest at all, mistakenly  believing that investment is only for  

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people who have already achieved a  great deal of wealth (Staff, 2019).

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This book is here to make sure that  you aren’t one of those people.

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Consider this a step-by-step guide on how  to invest your money in ways that are smart,  

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secure, and guaranteed to earn you high returns.

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You may believe that you don’t make  enough money to start investing.

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You may believe that you’re too young to  start worrying about your financial future.

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But the truth is that investment  is not only for the rich.

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This book will provide you with real-world  examples and practical guidance to help  

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you begin your investment journey, no matter  what your current financial situation may be.

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Whether you have student debt, a  high mortgage, or even low credit,  

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this book will help you to create an  investment strategy that works for you.

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This book is organized in a chronological way,  

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designed to walk you through the  investment process step-by-step.

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From playing the stock market to  setting up an investment account,  

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each chapter will introduce a new  phase in your investment strategy.

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Rather than trying to learn everything  all at once, you can simply follow the  

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book chapter by chapter, applying  the concepts to your own finances.

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Whether you’re a complete beginner or have some  experience with investments, the investment  

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strategy outlined in this book has something  you can use to improve your financial security.

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The strategies provided in this book are based  on real-world numbers and marketplace research.

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New concepts and terminology are explained in  clear, straightforward language designed to make  

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you comfortable with the concepts and confident  as you begin applying them to your own life.

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This book, above all, is a journey.

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The theories and concepts introduced here will  

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always be grounded in practical ways that  you can apply them to your own finances.

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The goal of this book is not simply to teach  

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you the basics of stock market  trading or investment strategy.

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This is a fully formed investment plan; a  financial Global Positioning System that  

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will guide you through the system  toward the highest possible returns.

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You don’t have to take a course  in economics or business to learn  

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the ins-and-outs of smart investing,  and you certainly don’t have to have  

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sizable savings already under your belt  before you start investing your money.

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The last thing you might want to do in  your 20s is start planning for retirement.

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You’re just beginning your financial life.

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Between rent, loan payments, and  all the rest of life’s expenses,  

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it can feel like you barely  have anything left to invest.

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You might feel just like Jim or Joe,  

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and you may be wondering how in the world  Jim ever managed to put away $1,000 a month.

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But remember - it’s not about how much you invest,  

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it’s about how long your money  is able to accrue interest.

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Have you ever heard the old saying, time is money?

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It’s more than just a metaphor.

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The earlier you begin investing,  

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the less you need to invest every  month in order to start making money.

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You don’t have time to waste trying to teach  yourself about dividends or 401(k) accounts,  

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and with this book in hand, you don’t have to.

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Follow the steps in this guide, one  by one, and by this time tomorrow,  

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you’ll be well on your way to becoming a  smart investor with a solid financial future.

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Free Bonus

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You need to stop what you’re reading right now.

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Hey, this sounds counterintuitive isn’t it?

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Well, the reason is simple.

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I have a free bonus set up for you.

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The problem is this - we forget 90% of  everything that we read after 7 days.

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Crazy fact, right?

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Here’s the solution - I’ve created a printable,  

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1-page pdf summary for you…  in regards to this book.

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All you have to do now is  visit billgrand.com/hello.

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Once you visit billgrand.com/hello,  it will be intuitive.

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Enjoy & thank you! 

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Chapter 1 - Investment vs. Speculation

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The Dow Jones average tends to rise over time.

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The world of the stock market  is approached through two main  

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schools of thought - investment and speculation.

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Speculation is what most people think of when  they think of “playing” the stock market.

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Speculators try to choose which  stocks to buy and sell based on  

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what they think the marketplace  will look like in the future.

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But in the words of Warren Buffett,  

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the market forecaster’s only job is  to make a fortune-teller look good.

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No one can predict the future,  

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no matter how consistent the trends  may be or how reliable the data looks.

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Speculation is essentially gambling, taking  chances on what you think might happen,  

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rather than looking at the reality  of the marketplace in front of you.

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This book is not about speculation.

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It’s about investment.

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As an investor, you never  “play” the market, you study it.

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Investors make smart decisions that are grounded  in their individual financial realities and the  

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landscape of the stock market as it  is, not as they think it might be.

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Investors don’t gamble, they trade.

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All investments are based firmly in facts.

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This book will never encourage  you to gamble with your money,  

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nor will it teach you how to “predict”  future marketplace trends (Proctor, 2020).

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As an investor, you are not going to get  sidetracked by “get-rich-quick” schemes.

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Investors get rich slowly, which is why the  more time you have to accrue your wealth,  

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the more wealth you’ll have  when it’s time to cash out.

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Investment requires patience,  especially in the beginning.

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But the advantage you have as an  investor over a speculator is security.

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While speculators lose their  money as quickly as they earn it,  

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the accounts of investors only get bigger.

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Investing guarantees you peace of mind.

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You can sleep soundly at night knowing that  your money is safe and your future is assured.

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To quote Warren Buffett again,  it’s foolish to risk what you have  

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and what you need for what you don’t  have and don’t need (Proctor, 2020).

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The backbone of smart, or “defensive,” investing  is a concept called dollar cost averaging.

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This is the process of investing the same amount  

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of money at regular intervals  of time into the same asset.

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The goal of this process is to protect your  

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assets against the inevitable  volatility of the marketplace.

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It effectively neutralizes  your risk by spreading it out.

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Market values are constantly rising and falling,  

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but over time, the trend  is always an upward curve.

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Making small payments over a long period  of time stops you from losing money when  

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market values dip, while reaping the highest  possible returns when the market values rise.

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In recent times, this strategy  is more important than ever.

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In today’s marketplace, it’s not  uncommon for individual stocks  

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to jump or plummet by as much as  10% in a single trading session.

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When the market is this volatile, even the  most cautious and defensive investor can be  

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tempted to make knee-jerk decisions based  on momentary realities that can ultimately  

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cost them money in the long-run.

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The dollar cost averaging method  helps to prevent you from making  

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those knee-jerk decisions, helping  you to consistently maintain your  

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assets even in the face of the wildest  marketplace swings (Proctor, 2020).

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The dollar cost averaging method asks you to  treat individual assets as long-term investments.

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Over a certain period of time, you regularly  make investments of the same dollar amount,  

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with the expectation that the asset will  slowly but steadily accrue interest over time.

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The investment schedule is completely up to you.

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Investors can choose to buy shares of that asset  once per week, per month, or even per quarter,  

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depending on what is comfortable for them in  their current financial situation (Proctor, 2020).

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The most important aspect of the dollar  cost averaging method is its consistency.

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Regardless of the asset’s price, you invest  the exact same dollar amount every single time.

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It’s this rigid formality that  protects you from marketplace swings.

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When the market is down, you can  buy more shares per dollar invested.

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When the market eventually goes back up, your  dollars will buy you fewer shares, but you’ll  

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also earn that much more money on the shares  that you purchased when the market was down.

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Let’s look at an example to  illustrate how this method works.

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Imagine that you have $300 to invest every month.

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You decide to buy shares from an S&P 500  index fund on a regular monthly schedule.

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You’ve chosen this particular index fund  because it’s currently trading at $30 per share.

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In the first month, your $300  gets you started with ten shares.

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If the fund increases in price  to $50 the following month,  

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then your investment will  only buy you six more shares.

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But if the fund decreases in price to $20 per  share, then you’ll be able to purchase 15 shares.

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Rigidly committing to investing  your $300 every month, regardless  

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of marketplace fluctuations,  will greatly reduce the risk  

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of your investment because the risk  is spread out over several months.

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To use another example, imagine  that you have $1,000 to invest  

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in a stock that’s currently  trading for $100 per share.

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If you were to invest that money all at once,  you would be able to purchase 10 shares.

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But instead, imagine that you choose to invest  just $250 per month over a period of four months.

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By the end of the fourth month, you  will still have invested $1,000.

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In the first month, $250 will buy you 2.5 shares.

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But imagine that, in the second month,  the price per share goes down to $90.

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In the second month, $250  will buy you 2.78 shares.

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In the third month, the price goes down  to $85, which gets you to 2.94 shares.

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And finally, the price goes  down to $80 in the fourth month,  

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which buys you 3.12 shares (Proctor, 2020).

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At the end of four months, you  will have 11.34 shares instead of  

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the 10 that you would have if you  invested your $1,000 all at once.

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An extra 1.34 shares may not seem like much,  but 1.34 shares worth of extra profit for every  

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dollar of stock price growth in the future.

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And since you’ll continue to buy  shares even when the market is down,  

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your account never decreases  in value (Proctor, 2020).

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In addition to risk-reduction, the  second biggest advantage of dollar  

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cost averaging is that it removes  emotion from the investment process.

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In personal relationships, remaining connected  to your feelings is healthy and beneficial.

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But in the world of investment, emotional  decisions can cost you a great deal of money.

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In the face of huge marketplace swings, it can be  extremely tempting to try to “time” the market.

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It will be tempting to increase your  investments when prices are cheap,  

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hoping to make a huge profit  when the market swings up again.

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But this kind of erratic  behavior increases your risk.

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This is how even smart  investors end up losing money.

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If you rigidly make the exact  payments every single time,  

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you won’t be allowing your own fears and  excitements to control your financial future.

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It can’t be stated enough - the stock  market is impossible to predict.

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Just because a stock or fund dropped by  30% this week does not mean that it’s  

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going to rebound by 20% next week,  or even next month, for that matter.

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Constantly hopping in and out  of stock positions is guesswork.

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Predicting marketplace trends is  extraordinarily difficult even  

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for investment professionals who spend  40+ hours a week studying the market.

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You almost certainly have better things  to do with your time and your money.

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If you make yourself an investment  schedule and stick to it,  

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then you’ll never have to worry  about marketplace trends again.

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While other investors are up all night  watching the market rise and fall,  

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you’ll be sleeping soundly with the  knowledge that your assets are secure.

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Dollar cost averaging stops you from becoming  emotionally invested in marketplace fluctuations.

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You won’t feel the need to  panic when the market falls,  

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nor will you be tempted to risk your  hard-earned money on high-risk investments.

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Dollar cost averaging keeps you secure,  

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but it also keeps you smart when deciding  which asset to purchase in the first place.

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Unfortunately, no investment method is fool-proof.

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Dollar cost averaging does have a few drawbacks.

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First and foremost, the marketplace  tends to go up more than it goes down.

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This means that it can take a while before you  start making any real profits on your investments.

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To illustrate how this works, let’s  return to our previous example.

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You have $1,000 to invest, and  you’ve chosen to invest in an  

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asset that’s currently trading at $100 per share.

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Rather than investing your $1,000 all at once,  

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you decide to spread it out over  four months at $250 per month.

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In the first month, your  $250 earns you 2.5 shares.

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But imagine that in month two the  price per share increases to $110.

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Now your $250 will only buy you 2.27 shares.

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In the third month, the price increases  to $115, which only earns you 2.17 shares.

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And in the fourth month, the price climbs to $120,  which only gets you 2.08 shares (Proctor, 2020).

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At the end of the four months,  you’ll only end up with 9.04 shares,  

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rather than the 10 shares you would have earned  if you had invested your $1,000 all at once.

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So while dollar cost averaging will  protect you when the market is low,  

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it can hold you back when the market is high.

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And long-term S&P 500 data  does indicate that high,  

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or “bull” markets, tend to last  longer than low, or “bear,” markets.

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Investing your money all at once  is called “lump-sum” investing,  

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and many investors choose this method  over dollar cost averaging because they  

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don’t want to wait for the market to go  through a cycle of falling and rising  

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before they start making money on  their investments (Proctor, 2020).

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At the end of the day, the investment  method that you choose is up to you.

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But if you’re like most 20- or 30-somethings,  

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then you probably don’t have a big chunk  of money to invest in a lump-sum scheme.

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The dollar cost averaging method  helps you to budget a set amount  

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of money every month that you’ll  put toward investment assets.

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It’s a slow-and-steady method,  but the more time you have,  

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the more money you will make in the long-run.

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In real life, your investment  schedule won’t be a mere four months.

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You’ll be choosing an investment schedule that  you plan to stick with for the next ten years.

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No matter how long it takes your  asset to start earning you money,  

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when you do start earning, your  profits will climb exponentially.

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You have time on your side, and that means you  don’t have to start making a profit tomorrow.

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You’re playing the long-game, and that means you  can afford to wait for your wealth to accumulate.

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Speculation and the Flawed Theory Behind It

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Research the company or  companies you want to invest in.

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In many ways, speculation is  the opposite of investing.

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Speculators study the market as it rises and  falls, hoping to cash in on sudden swings.

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Speculators trade assets, rapidly buying and  

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selling assets in an attempt to  profit from potential upswings.

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If you have a great deal of money to play with,  

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then there’s nothing inherently wrong with  a speculative approach to the stock market.

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But most of us don’t have hundreds  of thousands of dollars to lose on a  

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high-risk investment, especially when we’re young.

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Speculation is like a hobby or even a  career, something that people devote  

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themselves to full-time in an attempt  to make a huge profit in one lucky move.

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While it’s true that you might strike it rich,  

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you could just as easily lose  your entire life savings.

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Investment is a long-term plan, done with the  intention of increasing your financial security.

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Speculation, on the other hand, might make you  more money, but it always decreases your security,  

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because you never know if your investments  will bring you wealth or ruin (Yeo, 2017).

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Investors make their decisions  based on the asset itself.

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They buy now with the intention of making  that money back, with interest, in the future.

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And investment doesn’t only apply to stocks.

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Whether you’re choosing to sink your money into  apartments, farms, commodities, or the stock  

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market, an investor always looks at the asset as  a money-maker in the distant future (Yeo, 2017).

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For this reason, the initial price or value  of the asset is not important to an investor.

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An investor’s primary concern  is making money in the future.

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When choosing an asset, investors aren’t thinking  about what will make them money the quickest,  

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they’re thinking about what will make  them the most money in the long-run.

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Investors are always thinking in the long-term,  

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and therefore understand the  difference between “price” and “value."

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Price is what you pay for something,  but value is what you get from it.

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In the world of investing, the ultimate  

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value should always be more  than the initial payment price.

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This is why dollar cost averaging is such  a popular method for young investors.

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They are not concerned about what the market  is going to look like tomorrow or next week.

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They understand that, over the course of years,  any business is going to continue to make money.

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The overall trend will always  be upward, and that means that,  

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as long as the investor sticks to  their chosen investment schedule,  

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they will end up earning far more  than they paid for their investments.

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Speculators, on the other hand,  

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are more concerned with the price of  the asset than with the asset itself.

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Speculators look for the cheapest assets that  

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are predicted to increase in  value over the next quarter.

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They buy up as much as they  can while the asset is cheap,  

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hoping to turn over a huge  profit within a very short time.

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To many, speculation sounds like gambling,  

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especially if you accept the reality that  marketplace trends are unpredictable.

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But the difference between speculating  and gambling is that gamblers don’t  

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need to be part of the system into  which they’re sinking their money.

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For example, imagine you cast a bet  on the outcome of a football game.

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The football game’s operation and ultimate  outcome exist independently of your bet.

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If you bet nothing at all, the game  will go on with the same outcome.

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If you bet thousands of dollars  or just a few, it doesn’t matter.

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Gambling is 100% based on luck, and the gambler  

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always exists independently of the system  off which it’s making money (Yeo, 2017).

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Speculators, on the other hand,  are still part of the system.

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They are active “investors”  in the economic system,  

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and the amount of money that  they choose to invest can have  

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an impact on the failure or success of  the asset they’re trying to profit from.

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Speculators don’t blindly place bets  and watch the market change from afar.

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They buy up cheap assets that they have  reason to believe will quickly increase  

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in value and make them a handsome profit  in a short amount of time (Yeo, 2017).

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The major flaw in the theory of speculation is  

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assuming that marketplace  predictions are possible.

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The marketplace doesn’t exist in a vacuum,  

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and trends don’t rise and fall  based on a closed, internal system.

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Marketplace trends are affected by political  events, social upheaval, and even public opinion.

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A speculator in December 2019 would have  no idea that the coronavirus pandemic  

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would take the world economy  by storm just one month later.

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When CEOs fall out of popular favor,  shares in their companies can decrease.

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And individual businesses are  constantly working to turn a profit.

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A business that seems like it’s struggling now  may turn itself around in five or ten years.

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A speculator will miss out on those earnings,  but an investor will weather the storm.

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And on the flip side, a speculator  may invest a great deal of money in  

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anticipation of an upcoming advertising  campaign or political election, only to  

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find that the public response to those events  was very different from what was expected.

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Speculators don’t look at the asset itself,  they just look at the asset’s price action.

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But looking at the marketplace numbers  as simple numbers is misleading.

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An investor understands that share prices and  

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marketplace trends are reflections  of events happening in real life.

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Those numbers are based on business  deals, international relations,  

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major political events, and even  public opinion of certain assets.

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Investors understand that  prices are constantly changing,  

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and so they don’t invest for  price, they invest for value.

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Investors choose assets that they can reasonably  

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expect will still be making money in  ten or even twenty years from now.

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Speculators believe that tomorrow is easier  to predict than ten years into the future,  

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but in the world of finances,  the truth is quite the opposite.

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If you’re looking for a  secure investment strategy,  

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you’re not counting on your  investments to pay your bills.

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The money that you’re putting in now you  aren’t expecting to get back for a long time.

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This is the wealth that you will retire  on, the wealth that will help you to live  

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in security and comfort after a lifetime of  working and budgeting like everyone else.

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Dollar cost averaging helps to make  investment possible for people of all  

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incomes because it allows the individual  to invest only what they have to spare.

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If you choose to invest $5 a week in  your chosen asset because that’s all  

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you have after you’ve paid your bills, that’s ok.

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If you have $500 a month to invest, that’s ok too.

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No matter how much you put  in, you will get back more.

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But in order for you to turn  a profit, you have to wait.

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Like tending a vegetable garden,  

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investors maintain their assets  and watch their profits grow,  

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understanding that they won’t be able to reap the  fruits of their labor for a long time (Yeo, 2017).

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Speculators, on the other hand,  often don’t have an income.

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They don’t have another way to pay  their bills or maintain their lives.

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Speculation is a career unto  itself, because in order to have  

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any hope of turning a profit they have  to study the marketplace in real-time.

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They have to know as much as they can  in order to make accurate predictions,  

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and even then, they often find themselves  losing just as much as they gain.

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Speculation isn’t a long-term plan for security,  

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it’s an attempt to make a lot of  money in a short amount of time.

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How long that money lasts  depends on the speculator,  

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the asset, and the whims of a highly  volatile marketplace (Yeo, 2017).

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For this reason, speculators take on  a lot more risk than investors do.

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There is no such thing as a zero-risk  

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investment, and even the most defensive  and careful investors sometimes lose money.

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But speculators understand that there’s  a chance of losing the entire principal  

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investment amount, which is nearly  impossible for a defensive investor.

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You may lose something on an investment,  but you’ll rarely lose everything.

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Speculators, on the other hand,  lose everything - all the time.

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While you’ll find speculators and investors  in multiple different economic arenas,  

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there are certain territories that are more likely  

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to attract investors than  speculators, and vice versa.

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Investors typically stick  to the stock market, bonds,  

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U. S. treasuries, mutual funds, and property.

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These are all investment markets  that, slowly but surely, trend upward.

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In spite of wide fluctuations, these markets  are relatively stable in the long term.

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These are markets where, if you invest your  money in a regular and disciplined way,  

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you are almost guaranteed to find yourself  with huge profits in ten or twenty years’ time.

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Though plenty of speculators do “play” the stock  market, speculators tend to be drawn to markets  

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that are less stable, where lots of money can be  made (or lost) in a very short amount of time.

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These kinds of markets are places like options,  

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futures, foreign currencies, startup  companies, and cryptocurrencies.

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These markets are either too new or too  volatile to be viable places for investment.

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The risk involved in any of these markets is  extremely high, but speculators are drawn to  

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them because the potential profits to be  made are also extremely high (Yeo, 2017).

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The difference in goal planning is referred  to as the investment’s “time horizon."

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The time horizon is very long,  often decades into the future.

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The time horizon for speculators, on the other  hand, is quite short, often less than a year.

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And the time horizon for  gamblers is shortest of all.

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Gamblers are expecting to win or lose  money within the same day, and are rarely  

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doing anything in the way of planning or  strategizing for the future (Yeo, 2017).

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The level of risk is the key difference  between the financial styles.

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Investors have only a moderate risk.

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There are no guarantees, but the  longer the investment schedule,  

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the more stable the investment is,  and the lower your risk becomes.

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Speculators, on the other  hand, have a very high risk.

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They could make a significant profit,  but they could also lose everything,  

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and spend a lifetime trying to make  back the money that they earned.

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And gamblers have the highest risk of all.

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Gambling money is made and lost so  quickly, and in such arbitrary ways,  

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that it’s nearly impossible to  devise a gambling “strategy."

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Gamblers are literally betting their  security on forces beyond their control.

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Whether or not they make a profit is  left almost entirely up to chance.

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Introducing Mr. Market and the Market Psychology

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Investing in the market, without  involving your emotions, is key.

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To help people better understand  the financial marketplace,  

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investor Benjamin Graham published an investment  guide in 1949 called The Intelligent Investor.

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In this book, he introduced a  character called Mr. Market,  

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which he used as an allegorical tool  to represent marketplace fluctuations,  

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and guide investors as to the best  way to handle those fluctuations.

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In his book, Graham asks the reader to  imagine that they are the owner of a business.

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Their partner and co-owner  is a man named Mr. Market.

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This partner is frequently offering to sell  his share of the business to the reader,  

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but just as often makes offers  to the reader to buy their share.

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In the allegory, this partner is characterized  as having a manic-depressive personality,  

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with mood swings that range from wildly  optimistic to toxically pessimistic.

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The reader is always free to decline Mr. Market’s  current offer, as they know that his mood will  

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soon change and a new offer will soon be on  the table (Wikipedia Contributors, 2020).

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Mr. Market is said to be manic-depressive,  or what we would today call bipolar.

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He is emotional, euphoric, and moody, swinging  between extremely high highs and equally low lows.

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He is often irrational, allowing his  mood to dictate his business dealings  

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more than any logical guidance or considerations.

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The transactions that he offers  are strictly at your option,  

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meaning that you are free to accept or  decline at your convenience, secure in the  

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knowledge that he’ll soon be back with another  offer depending on where his moods take him.

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He is there to serve you, but  he is not there to guide you.

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He has nothing to offer you in the way of  advice, and even if he could advise you,  

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his moods are so unpredictable that  you would be unwise to trust anything  

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that he had to say (Wikipedia Contributors, 2020).

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Graham describes him as being a  voting machine in the short term,  

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but a weighing machine in the long term.

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In other words, his short-term decisions  are based more on current trends,  

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sociopolitical moods, and popularity  than anything financially concrete.

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On the other hand, his long-term decisions  are based more in values and numbers,  

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and though his moods might  seem erratic from day to day,  

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they reveal certain patterns when  looked at over the course of years.

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He will sometimes make you savvy business offers,  

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but he will just as frequently give  you the option to buy low or sell high.

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Despite all this unpredictability,  

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you keep him on as a business partner because  he is frequently efficient - but not always.

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At the end of the day, it’s your  financial savvy that’s keeping the  

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business afloat (Wikipedia Contributors, 2020).

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Mr. Market’s mood swings are erratic in the sense  

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that you have no idea when  he’ll be feeling up or down.

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However, they do have a certain predictability,  in the sense that you can expect frequent changes.

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Therefore, you can always wait to buy until Mr.  

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Market is in a low mood and  offers you a low sale price.

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You have the option to buy at that low price,  

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or wait for his next low mood to see  if you can get an even better offer.

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To this end, Graham stresses that  patience is the most important  

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quality the reader can have when  doing business with Mr. Market.

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Mr. Market has proved such a useful allegory  for explaining investment psychology that it  

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remains a popular teaching tool to this day,  about 70 years after Graham published his book.

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The allegory makes it extremely clear  that the only reason for the changes  

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in Mr. Market’s price offerings are his emotions.

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A rational person, or an intelligent  investor, will wait until the price is  

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high before he sells, and wait for  the price to fall before he buys.

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The intelligent investor, however, will  not sell because the price is high,  

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nor will they buy because the price is low.

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There is no need to capitalize on  the current situation because you  

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know that same situation will  come around again and again.

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All you need is patience.

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The ultimate financial decisions  should be up to the investor.

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If you decide you want to sell,  you wait for prices to climb.

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If you decide you want to buy,  you wait for the prices to drop.

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The intelligent investor won’t let the whims of  

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the marketplace influence  their financial decisions.

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Instead, they will wait patiently for the  marketplace to offer the right circumstances  

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for them to fulfill their own financial  goals (Wikipedia Contributors, 2020).

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To determine whether or not you want  to continue investing in an asset,  

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or sell with the intention of cashing you, Graham  advises determining whether the stock valuation  

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of a company is reasonable after the investor  calculates its value via fundamental analysis.

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This might sound complicated, but  it’s actually a fairly simple process.

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Fundamental analysis simply means looking at  a business from a big-picture perspective.

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You don’t just look at the value  of the business’s current assets,  

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you also look at its liabilities, earnings,  health, competitors, and the state of the market.

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You consider the company’s worth in the  greater context of the economy it belongs to.

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This will help you determine whether or  not it’s a worthwhile investment for you.

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This is how you determine whether or  not a company will continue to make  

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you money as an investor twenty years into  the future (Wikipedia Contributors, 2020).

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Warren Buffett frequently quotes from Graham’s  book, and is one of the primary figures  

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responsible for making the Mr. Market analogy  a common tool used by investors to this day.

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It’s a very simple way to express a concept that  

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can be difficult for first-time  investors to understand - there  

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is often no rational explanation for  why stock market prices rise and fall.

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There are so many factors at  play that contribute to the  

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market’s fluctuations that trying  to understand them is pointless.

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It’s like… well, it’s like working with  someone who is severely manic-depressive.

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Their mood swings are motivated by  internal chemistry and personal triggers.

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They may not always follow any kind  of logical or predictable pattern.

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As such, trying to let market trends  guide or influence your investment  

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decisions is like allowing an emotionally  unstable person to run your business.

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The parable of Mr. Market  helped Graham to introduce  

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a market concept he called the “margin of safety."

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The margin of safety is how much risk  is involved in a potential investment.

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The higher the margin of  safety, the lower the risk.

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The lower the margin of  safety, the higher the risk.

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Mr. Market’s mood swings might make an  offer seem attractive at the moment,  

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but you, as his partner, must be able to  see beyond the price he puts on the table.

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You have to take a look at  what he’s actually offering.

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If the price is right but the offer is risky,  

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then the margin of safety is too  low for it to be a good investment.

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If, on the other hand, Mr. Market makes  a sound offer for too high of a price,  

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then your job is to look ahead into the future.

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How much value do you stand  to make from purchasing now?

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Can you afford to wait for another  change in Mr. Market’s moods,  

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to see if you can get a lower  price for the same offer?

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Remember, there is a big  difference between price and value.

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Benjamin Graham used his Mr.  Market analogy to found an  

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entire theory of investing  called “value investing."

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Value investing means waiting to  buy stocks or otherwise invest  

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in assets when the stock is worth  more than its price on the market.

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Don’t choose assets based on how they’re priced.

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Choose assets based on their potential price.

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To this end, Graham advised reading the financial  

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statements and footnotes of unpopular or  neglected companies with low market values.

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Do these companies have any hidden assets,  including investments in other companies,  

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that the market at large may  be neglecting at this moment?

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What is the potential for growth  that these companies have?

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Do you see this company making  money ten years into the future?

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What about twenty?

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Just because the company is  undervalued now means nothing.

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Eventually, the market will see what you  see, and when the market prices go up,  

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you’ll start seeing huge returns on your initial  investments (Wikipedia Contributors, 2020).

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This mentality is the secret  to good, defensive investing.

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The more you start to view the stock market  through the personality of Mr. Market,  

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the less emotionally susceptible you will  be to its constant and erratic changes.

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Rather than obsessively watching  the stock market reports every day,  

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you’ll be able to maintain a cool,  emotional distance when making your  

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investment schedules and choosing the  best asset in which to invest your money.

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The Mr. Market analogy has been  helping investors for decades  

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to protect themselves from “emotional bias."

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This is what happens when our emotions  initiate a shift in our perceptions,  

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causing us to view situations in a  way that affects our decisions making.

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Emotional bias can cause us to look at  neutral events from a negative perspective,  

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or to believe that something is positive even  when there is objective evidence to the contrary.

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Emotional bias can make it very difficult for  us to accept hard facts, especially when those  

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facts are unpleasant or give evidence to  a reality that we don’t want to accept.

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Emotional bias causes us  to behave like Mr. Market.

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It causes us to make risky  decisions out of excitement,  

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and miss solid investment  opportunities out of fear.

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When we make too much of the  market’s senseless fluctuations,  

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we allow our dreams, hopes, and fears to interfere  

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with our ability to make sound financial  decisions (Wikipedia Contributors, 2020).

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Intelligent investors don’t need to  keep on top of market trends because  

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they understand that that’s all they are - trends.

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Lows will become highs,  which will become lows again.

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The only winning game in the  investment world is the long-game.

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The more time you can sink into an  asset, the more money you will make,  

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regardless of the size of your investments.

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The trick, however, is to dedicate that time to  an asset that is stable, reliable, and low-risk.

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This has been the Timeless Investment Strategy.

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Everything you need to start making  money in the stock market today.

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Investpreneurs Book 1.

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Written by Bill Grand. Narrated by Russell Newton.

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Copyright 2020 by Investpreneurs.

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Production Copyright by Investpreneurs.

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