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What if the real estate content that gets you clients barely feels like real estate content at all?

In today’s episode, I’m sitting down with Nashville agent, Katherine Kirkland (KK), to unpack how she’s built a brand people genuinely want to follow by sharing the lifestyle behind where she lives, not just the homes she sells. We’re talking relocation content, why selling the city comes before selling the house, how to make everyday life part of your content strategy, and the simple DM habit that helped Katherine turn followers into real conversations and clients.

So if you want to create content people actually enjoy following while making yourself the agent they think of when they’re ready to move, hit play and let’s get into it!

5:16 – Why Relocation Content Is More Than Just Real Estate

7:39 – Why You Need to Sell the City Before the House

9:00 – The Relocation Content Katherine Thinks Agents Get Wrong

11:41 – How New Agents Can Become the Local Go-To

13:05 – How to Stay Consistent Without a Content Schedule

17:20 – The Simple DM Strategy That Increased Katherine’s Business

21:52 – How to Make Followers Feel Comfortable Starting Conversations

22:59 – Why Simple Content Can Work Better Than Polished Videos

25:31 – How to Take Content Inspiration Without Copying Other Agents

Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

EPISODE LINKS:

Connect with Katherine: Website | Instagram

🎥 Watch the podcast on YouTube: https://youtu.be/eMHLVGDQ37E

COME HANG OUT WITH ME:

❤️ Follow Above Asking: @aboveaskingpodcast

❤️ Let's be Instagram friends: @heyalyssamichelle

💭 Got any questions? Submit your question for advice from me on the show HERE

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Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

New episodes drop every Thursday!