Doing Things that Don't Scale: Unpacking An Important Concept for Startups
15th March 2024 • Innovation with Mark Peter Davis • Interplay
00:00:00 00:08:51

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Phuong is back on the podcast this week to discuss the importance of doing things that don't scale in startups. Phuong explains that this concept, popularized by Paul Graham of Y Combinator, involves manually handling processes to acquire customers, test concepts, and iterate on products before scaling. We dive into examples such as Seamless and Diapers.com, showing how hands-on approaches helped them understand customer needs and refine their offerings. We emphasize the importance of prioritizing learning and validation over rapid growth in the initial stages of a startup. Being involved in the early stages helps founders understand their business deeply, which is crucial for long-term success. 

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