Google calls Q5 a ‘distinct, high-value shopping season,’ and their data is fascinating which is why I wanted to talk about it. But the magic here goes way beyond Google ads. Game stores can use this Q5 behavior across their entire business — events, email, merchandising, community building, all of it.

So this episode is all about how the psychology of Q5 works… and how you can tap into it in ways your competitors probably won’t.

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