Human beings are wired for connections. So how do we leverage our humanity to build those connections when technology seems to be pushing us in the other direction? In this episode, Steve speaks with David J.P. Fisher, Author of "Networking in the 21st Century" and President of RockStar Consulting, about the importance of storytelling, building trust, and the impact of technology on sales. The conversation touches on the psychology of human connection, the fear of rejection, and what it means to leverage your humanity.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/leveraging-your-humanity/

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(00:00) David Fisher Introduction

(01:25) Selling Knives and Hot Donuts

(04:16) Product is Important

(07:35) Mindset, Skillset, Toolset

(11:43) Leveraging Your Humanity

(17:20) Storytelling, Stand-up Comedy, and Sales

(24:57) Networking at vs. with

(28:14) All Sales is Not Manipulation

(31:48) Sitting Beside Vs. Across

(41:20) Commenting on LinkedIn

(45:53) Outro