If you post content in a bid to attract more clients, this episode is for you. 

I share five ways to refine your content marketing by exploring the things to steer clear of!  

Instead of talking about things that work or don't work from mine and my clients' experiences, I've been spending a few months observing content from people in my network and taking some notes.

And I'm sharing my findings!


Here's a quick summary:

1.  Don't put colleagues down to make yourself look good (you'd be surprised at how subtle it can be)
2.  Avoid bombarding people with content
3.  It's not about you, it's always about your customer
4.  Don't confuse your audience (I'm guilty of this!)

Enjoy :-)

- Sumantha

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👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor.

I specialise in supporting education business owners launch, grow and scale on their terms.

Here are three ways to work with me:

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Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.

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#3 The Training Jukebox
A growing hub of resources and self-paced courses e.g. group classes, to help you pick and choose specific areas of your business to boost.

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.