You have retailers sitting in your order history who bought from you six months ago and haven't heard from you since. Not because they were unhappy — because nobody followed up. Meanwhile you're on Instagram, tweaking your Faire shop, chasing people who've never bought anything. In this episode I make the case for rebalancing, and I give you three places to start.

In this episode, you'll learn:

• Why a 5% improvement in retention can move revenue 25–95% — and what that looks like with real numbers when you have 100 wholesale accounts
• The difference between acquisition tactics and retention tactics, and why almost everyone's time and money is stacked on one side
• Why retention lives and dies on data, and the one thing to centralize before you buy any software
• What to audit in your customer journey — specifically the post-purchase stretch most brands leave empty
• Why a welcome sequence is the highest-return place to start (4x more opens, up to 320% more revenue than a regular newsletter — and only 57% of product brands send one)
• How I killed a six-month Pinterest contract based on the data, and where that money went instead

"Your next sale probably isn't from a stranger. It's probably someone who has already purchased from you and is waiting to hear from you again."

"The customer journey does not end at checkout."

Ready to build the wholesale ecosystem behind all of this?

Paper Camp is our four-week coaching program where we work through your pricing, your wholesale catalog, buyer outreach, and the sales systems that bring orders in year-round. We open enrollment twice a year, and the waitlist gets first access to the seats.

SIGN UP FOR THE WAITLIST

You can view full show notes and more at http://prooftoproduct.com/449

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