Sara Warneryd shares the importance of shifting from Google clicks to multi-platform discovery. Talking points include:

*Understanding Search as Discovery: Why user journeys are shifting from a single Google search to multi-platform exploration, and what this means for your brand.

* Creating content for the platforms, not the click: How to format your knowledge so it delivers full value directly on Reddit, TikTok, or YouTube, keeping users engaged where they are.

* Mapping High-Impact Sources: How to identify and prioritize the influential channels where your audience actually seeks advice