There is no right or wrong path when raising money for your startup. You just have to understand the trade-offs for whichever choice you make.
Today, I welcome Esben Friis-Jensen, Co-Founder of Cobalt and Userflow, who has raised a bunch of money through bootstrapping to give us different perspectives on scaling.
Esben and I dive into the principles that he had as he was co-founding and growing his two multi-million dollar companies, which you all will surely learn from.
Hit the play button now if you want to scale your business in the most effective way!
We’ll talk about:
- Introduction [00:00]
- Esben’s first company, Cobalt, and his transition into Userflow [01:50]
- What urged Esben to start his own company [04:05]
- How Esben and his co-founders raised $40 million for Cobalt [6:40]
- The rationale behind founding Userflow [09:51]
- Growing Userflow with two full-time employees and one freelancer [11:53]
- Differentiating yourself through your product [14:36]
- Where Userflow’s first hire will come from as they expand [19:20]
- The value of having team members with more generalist roles [22:14]
Resource Links:
About Our Guest:
Esben Friis-Jensen is the co-founder of Userflow, a high growth bootstrapped SAS business that scaled with only two full-time employees.
Esben is also one of the co-founders of another high growth company called Cobalt which raised almost $40 million through bootstrapping.
Connect with Esben Friis-Jensen :
LinkedIn: https://www.linkedin.com/in/esbenfriisjensen/
Twitter: https://twitter.com/esbenfj
Connect with me and learn more about growing your business:
Email: BT@BrettTrainor.com
LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
Facebook: https://www.facebook.com/TrainorBrett
Twitter: https://twitter.com/Brett_Trainor
Instagram: https://www.instagram.com/bretttrainor/
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