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12. ​​How to Find Clients for Your Online Business (without ads!)
Episode 1211th October 2021 • On Your Terms • Sam Vander Wielen
00:00:00 00:46:19

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This week, we’re kicking off the first in a three-part series to help you make the transition from a startup business owner to soldout and scaling. We’re going to start things off with the basics: how do you find high-quality, paying customers – wherever you are in your business. We take a look at what some of the biggest companies are doing and scale them down to fit your business, finding a unique value proposition, getting to know your ideal client, and how to establish an expert status and use it to find customers.

In this episode, you'll hear… 

  • 03:16 - Why most business owners approach finding clients backwards
  • 09:59 - Where I went wrong in my first business
  • 19:33 - Finding a market for your ideal clients
  • 27:40 - How to differentiate your business
  • 36:57 - Leaning into your expert status
  • 40:36 - Creating content geared towards your ideal clients



  • Read Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.
  • Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.



  • Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.
  • SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.
  • ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.

DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.

On Your Terms is a production of Crate Media.