In this episode of Marketing Dilemmas, Liam talks to fractional VP Marketing Brandon Redlinger about one of the biggest pressures facing GTM teams right now: “go do AI”, with no extra time, budget, or clear strategy.

They dig into how to build a unified, AI-driven GTM motion when every team is at a different level of maturity, why foundations (data, ops, change management) matter more than shiny tools, and how to measure success with metrics like ARR per employee and containment rate. Brandon also shares where AI is actually working today, why you should listen to builders over hype-creators, and why most marketers should give themselves more grace for “feeling behind."