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Pricing your SaaS Products for Optimum LTV and Growth with Ajit Ghuman | #107 SaaS Webcast [ Pricing ]
Episode 1076th May 2021 • SaaS District • Akeel Jabber | Horizen Capital
00:00:00 00:38:52

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Ajit Ghuman is the Product Marketing Head at Narvar, a customer engagement platform that helps retailers inspire loyalty by enabling post-purchase experiences at an enterprise-grade.

Ajit is known as a SaaS Product and Pricing Veteran, helping many companies such as Medallia, Helpshift & Feedzai differentiate their competitive products, to grow their revenue.

During this interview we cover:

  • 00:00 Contentfy, Your On-Demand Content Team (Sponsor)
  • 01:58 - Ajit’s Background, Past Positions & Ventures
  • 03:29 - How to be Effective as a Product & Marketing Professional in the SaaS Space?
  • 05:12 -  What Software Companies get Wrong About Pricing 
  • 08:44 - How to Think Logically & Systematically About SaaS Pricing
  • 13:21 - How to Effectively Adjust & Increase their Pricing & Based on What Key Points or Metrics?
  • 16:59 -  Segment-Centric vs Offer-Centric Thinking
  • 19:47 - Different offer for Segments & Allocating on a MRR Model
  • 22:54 - Most Common Mistakes SaaS Startups Make  on Positioning & Messaging 
  • 26:02 - Borrowing Lessons from Politics to Software
  • 30:18 - Advice Ajit Would Give His 25 Years Old Self
  • 31:35 - Biggest Challenges Ajit is Facing Right now
  • 33:19 - Instrumental Resources for Ajit’s Success
  • 36:25 - What does Success Mean to Ajit Today
  • 37:21 - Get in Touch With Ajit

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