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136 | How to shape a winning workplace culture when you work in HR, with Annabelle Lawson and Paula Brockwell
Episode 13611th October 2024 • HR Coffee Time • Fay Wallis
00:00:00 00:31:45

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Shaping workplace culture is becoming an increasingly important part of HR's role, with many HR functions being renamed as "People and Culture" and culture-related responsibilities appearing in job titles. But how do you actually go about shaping culture, especially when you're already busy with your day-to-day work?

In this special episode of HR Coffee Time, host Fay Wallis is joined by two guests: Annabelle Lawson, HR Manager at SPT Lab Tech, and Paula Brockwell, Founder and Chief Culture Shaper at the Employee Experience Project. Together, they explore practical strategies for defining, shaping, and embedding a winning workplace culture.

This episode is packed with actionable advice, from how to engage leadership in culture initiatives to how HR professionals can avoid becoming overwhelmed by the process. Whether you're just starting your culture journey or looking to refine your approach, this conversation is here to help.

Chapters from This Episode

[00:00] Introduction and Overview

[01:33] Meet the Guests: Annabelle Lawson and Paula Brockwell

[03:59] Annabelle Explains Her Culture Project

[08:32] Culture is a Strategic Enabler of Business Growth

[09:26] Using the Business Culture Canvas for Culture Conversations

[12:46] Embedding New Culture and Measuring Progress

[15:20] Timeframes for Seeing Cultural Changes

[19:55] Avoiding Overwhelm When Working on Culture Initiatives

[23:25] Starting a Culture Journey from Scratch

[24:33] The Importance of CEO Engagement in Culture Initiatives

[25:03] Book Recommendations

[26:06] How to Connect with Annabelle and Paula


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Other Relevant HR Coffee Time Episodes


Book Recommendation From the Episode


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You can find the transcript on this page of the Bright Sky Career Coaching website.


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Transcripts

Faye Wallace:

Hello and welcome back to HR coffee time.

Faye Wallace:

It's wonderful to have you listening today.

Faye Wallace:

I'm your host, Faye Wallace, a career and executive coach with a background in HR, and I've made HR coffee time especially for you to help you have a successful and fulfilling HR or people career.

Faye Wallace:

I know that at some point in your HR career you may be asked to shape a new culture at work to help set the organisation up for success.

Faye Wallace:

Culture is a topic I've seen discussed more and more in the HR world, with some HR functions being renamed as people and culture, and many HR and people jobs now have got the word culture in their title.

Faye Wallace:

But shaping culture can feel pretty daunting.

Faye Wallace:

As with so many of the things you're asked to do at work, you might never have had any training on how to do this and you might also be feeling incredibly busy with the rest of your work, which means it's easy to start feeling nervous about it and worried about about how on earth you're going to do it.

Faye Wallace:

So I'm really excited about sharing this episode with you.

Faye Wallace:

It's the third episode of the show we'll have had about culture and this one focuses on how to shape a winning workplace culture when you work in HR.

Faye Wallace:

The episode is a little bit different to all the other episodes of HR coffee time that I've created for you so far.

Faye Wallace:

Episodes 114 and 120 also explored culture, but in slightly different ways.

Faye Wallace:

But what makes this episode so different is the fact that for the very first time on the show, instead of it being a solo episode with me or a guest episode with one other guest, you are going to get to meet two guests, Annabelle Lawson and Paula Brockwell.

Faye Wallace:

Annabelle Lawson is the HR manager at SPT Lab Tech, which is a company that makes products transforming the way scientists work.

Faye Wallace:

With over ten years of experience in generalist HR roles, Annabelle is passionate about continuous learning and she loves working with innovative, talented people.

Faye Wallace:

Paula is the founder and chief culture shaper at the Employee Experience Project, with over 20 years of experience supporting clients in fostering great behaviours in their businesses and with a grounding as a chartered occupational psychologist, she has an in depth, practical and evidence based understanding of what drives healthy organizational systems.

Faye Wallace:

She describes herself as being on a mission to tackle the overwhelm, isolation and frustration out of culture change for strategic HR leaders.

Faye Wallace:

Annabelle was part of the most recent cohort of my group programme inspiring HR and when she asked me if I knew very much about shaping culture within an organisation, I said no, but that I did know someone who did and that person is Paula.

Faye Wallace:

The conversation with Annabelle gave me an idea.

Faye Wallace:

I asked her and Paula if they'd be interested in joining me for an episode of HR Coffee Time, where Annabelle does most of the interviewing, asking Paula for help and advice around a culture project she has just started at work.

Faye Wallace:

And with me chipping in now and again to help ask questions that I think you, the person listening, might also find helpful.

Faye Wallace:

Luckily for me, both Annabelle and Paula said yes.

Faye Wallace:

And that means that you are about to hear our chat.

Faye Wallace:

I really hope that you enjoy it.

Faye Wallace:

Let's go ahead and meet them now.

Faye Wallace:

Thank you so much for joining me today, Paula and Annabelle.

Faye Wallace:

It's wonderful to have you here.

Annabelle Lawson:

Hi, bea.

Annabelle Lawson:

Hi, Paula.

Paula Brockwell:

Hi ye thanks for having us.

Faye Wallace:

You are very welcome.

Faye Wallace:

And I thought to start us off today before I dive into the questions and before Annabelle dives into some of her questions, it would be great to hear a little bit about your situation at work, Annabelle, so that you can explain it to Paula and then lead into your first question that you have for her.

Annabelle Lawson:

Yes, of course.

Annabelle Lawson:

Thank you.

Annabelle Lawson:

So at the moment, we're focusing on culture within our business.

Annabelle Lawson:

pun out of another company in:

Annabelle Lawson:

So it's been a really fast and furious journey and really focusing on commercial delivery.

Annabelle Lawson:

So we've also done some acquisitions, so a lot has changed and also navigating the pandemic as well due to our sector.

Annabelle Lawson:

So we haven't really focused in on what our culture is or what we want it to be.

Annabelle Lawson:

So with a new CEO joining our businesses recently, we've really want to know how we can build on the success that we've had prior to him joining.

Annabelle Lawson:

But also, how can we leverage this to get to the next stage of our business and really continue to build on having that winning team mentality within the business.

Annabelle Lawson:

So we've started speaking to our employees about culture and had some roundtables with teams in the UK.

Annabelle Lawson:

So it's been really interesting kind of finding out about what people actually they have to say about that.

Annabelle Lawson:

So our focus now is collating all of that information and then being able to feed that back to our executive team.

Annabelle Lawson:

So my question would be sort of to understand what advice you can give in terms of how this can be successful within the business.

Paula Brockwell:

Yeah.

Paula Brockwell:

Lovely.

Paula Brockwell:

Okay.

Paula Brockwell:

Exciting.

Paula Brockwell:

Well, I suppose my initial instinct in listening to you talk is that you're in a brilliant place because what you haven't got is a load of rubbish and toxicity that you're trying to.

Paula Brockwell:

You're kind of ahead of the curve in terms of noticing that you've accidentally created something that works quite well or it's come together nicely, but appreciating the fact that that will get you to the next stage.

Paula Brockwell:

And I think that brings you light years ahead of a lot of businesses who wait until the cracks start to show, or noticing that what's got them to where they were isn't really working as they move into the next phase.

Paula Brockwell:

So I think the fact that you're thinking about it proactively, you've got CEO engagement and drive around that.

Paula Brockwell:

That is really the foundation for success to start with.

Paula Brockwell:

So, yeah, brilliant, brilliant that you're at the point you are and you're thinking about it consciously, I think, in terms of thinking about where to go next steps.

Paula Brockwell:

For me, this is a really common place that clients contact us to have a conversation, because what they do is they get a really good understanding of the irks and the tweaks and the things that colleagues say they would like to be different.

Paula Brockwell:

But often that consultation doesn't necessarily get really to the heart of.

Paula Brockwell:

Of what drives business performance.

Paula Brockwell:

So it's kind of surface level stuff like what's going on in the canteen or routine for availability, you know, whether the printers work or not, things like that, really.

Paula Brockwell:

And particularly, I think if you're thinking about a next stage of the business and a new mode of operation that might be driven by growth, or looking at expansion or whatever it may be, or thinking about how you navigate that acquisition, those acquisitions, then colleagues don't necessarily have the insight.

Paula Brockwell:

So where I would be looking is starting to think about working with your CEO and your executive around, defining the ideal future and figuring out what type of behaviours you need to allow you to move into that next stage of growth.

Paula Brockwell:

And then what does that mean in terms of your culture?

Paula Brockwell:

And that allows you to contextualise all of that lovely colleague feedback that you've got around what's important to them and how does that fit to that culture, fit for the future?

Paula Brockwell:

So that business focused conversation and what does the business need moving forward to contextualise what colleagues say they want, I think is really helpful.

Annabelle Lawson:

Yeah, I definitely think that that would be helpful because we have definitely seen a difference in, I think, people saying or themes coming out a bit around wanting free food.

Annabelle Lawson:

But I think actually the meaning behind that is really that there's that missing of social connection.

Annabelle Lawson:

I think where we've had the pandemic and been working from home, returning to the office gradually, I think that's a real driver, is more the social connection for our employees.

Faye Wallace:

Paula, it's great to hear your advice and I'm really looking forward to hearing everything else you'll be sharing with us today where you've talked about the importance of having the discussions with leadership.

Faye Wallace:

Have you got any recommendations or structures that would really help set Annabelle up for success with doing that?

Paula Brockwell:

Yeah, absolutely.

Paula Brockwell:

So I think there's a few things that really help in having those conversations about defining the ideal culture.

Paula Brockwell:

One is about supporting leadership.

Paula Brockwell:

To really understand that culture isn't this fluffy thing that happens outside of how they run the business, but it's about the way in which you do business and the way in which people behave, which means it's directly linked to performance.

Paula Brockwell:

So I think having that conversation where you help link this idea of how our culture is, what characteristics we have, the beliefs that people have about our culture, drives how they feel and therefore immediately drives their behavior.

Paula Brockwell:

So culture is as much of a strategic enabler of business growth and performance as youre operating system or decisions that you make around your resourcing models or whatever it may be, that it's as important because actually it informs the behaviours that people drive on a day by day basis.

Paula Brockwell:

So that's the first thing I would say, is having that bigger conversation, not having the dictionary definition of what is culture, but what does this actually mean in relation to performance?

Paula Brockwell:

And the best way to do that is to talk to that executive team about what their goals are, what the priorities are, how they see current behaviours matching to that, and what they need moving forward.

Paula Brockwell:

And we've got a lovely tool that I'm really happy to share with you that's called the kind of business culture canvas, which is giving you a series of questions that you can use to host that conversation, which is things like what's going on in the market, what are the big opportunities that you need to leverage, or the risks that you see, what your competitor is doing that we need to be able to do as well.

Paula Brockwell:

And what behaviors does that mean?

Paula Brockwell:

We need to demonstrate to do that.

Paula Brockwell:

So hosting that bigger conversation and showing how it links to the operational running of the business I think is massively important.

Paula Brockwell:

And then the second piece I would say, of defining the ideal culture is once you understand the behaviours you need to drive performance, then think about the behaviours that you need to drive engagement.

Paula Brockwell:

So at that point, I'd be having a conversation with colleagues again about if this is how we need to act to allow the business to succeed, what do you need from each other, from managers and leaders to make that happen.

Paula Brockwell:

So you're defining both business needs and colleague needs, which creates that balanced psychological contract of delivering business results through a thrive colleague population, rather than accidentally creating some sort of sweatshop where it's just about the business needs.

Annabelle Lawson:

Yeah, that's really interesting.

Annabelle Lawson:

I think going back as well to the employees is a really important point.

Annabelle Lawson:

I think closing that sort of feedback loop really helps.

Annabelle Lawson:

Then I think take people on the journey.

Paula Brockwell:

I think the context of the business leader direction around these are the types of behaviours that we need fundamentally shifts then the conversation with colleagues.

Paula Brockwell:

So rather than talking to you at that surface level about food vans or Fridays or the stuff that's associated with that social connection need that you mentioned, they'll be focusing in a bit more.

Paula Brockwell:

You're orientating them towards how do I fulfil the business needs and how do I make this deal where if that's what the business needs from me, I'm being really clear about what I need from the business to be able to deliver that in a happy, healthy and sustainable way.

Paula Brockwell:

So we're shifting that deal towards a partnership, I guess a partnership around performance rather than what is the business going to do to just make me feel happy today?

Paula Brockwell:

Because it can't be about that in isolation.

Faye Wallace:

I love how you've talked about culture being a strategic enabler for the business puller.

Faye Wallace:

I think that's a phrase, or I hope that's a phrase, that lots of people listening will be able to give them confidence when they walk into their organisations and say, this is something we need to start thinking about and start addressing.

Faye Wallace:

And I love the fact that you have so generously said that you will share the canvas that you have.

Faye Wallace:

I'll pop a link to that in the show notes for everyone.

Faye Wallace:

I've already seen the canvas and it's fantastic.

Faye Wallace:

So for anyone listening, if culture is something that you're really trying to improve your skills at developing and shaping and talking to your leadership team about, then please do check that out.

Faye Wallace:

I think you'll find it really useful.

Faye Wallace:

Now that we've started off with your brilliant advice for Annabelle on how she can start approaching tackling culture and deciding on culture and shaping culture in her organization, and she's going to have those really helpful conversations and has already started having them, what would your advice be about how anyone, or Annabelle in particular, can then embed the new culture once everyone's decided, okay, this is the ideal culture we're aiming for, how can she then actually go about embedding it again?

Paula Brockwell:

This is a really common kind of challenge points for businesses.

Paula Brockwell:

One of the places that we start working in partnership with businesses on really commonly is where they've either done or they've got another business to do that kind of as is, and to be evaluation.

Paula Brockwell:

And so they can see really clearly where they are at the moment and where they want to get to.

Paula Brockwell:

But what they don't necessarily understand or they don't have the vocabulary and tools to really understand and articulate with the rest of the business is what needs to change to get there.

Paula Brockwell:

So one of the things that we did in our approach honestly fueled out of my frustration of lots of years of doing this and just seeing it not quite click the way that I really wanted to, that I guess, my values would make me feel proud of, really.

Paula Brockwell:

We built what we call the kind of culture catalyst scorecards, which sits below that piece around as is in two b and allows you to have a look at your organizational ecosystem and say, well, what is it within the way that we do business, how our leaders are acting, our managers behave, what our colleagues expectations and behaviour is driving, but also what is it in our systems and processes that is really driving us to have the culture that we have today, and how are those things helping or hindering us from getting to our ideas?

Paula Brockwell:

Ideal culture.

Paula Brockwell:

So in looking at that, what you can do is a really systemic kind of, or systematic, should I say, rag rating that says, well, this stuff's actually working.

Paula Brockwell:

It points towards the ideal culture, it's just not clicking the way that it needs to.

Paula Brockwell:

But these few things are really holding us back or really encouraging us to behave the way that we always have.

Paula Brockwell:

And it allows you then to start to prioritise the action that you need to take and really broadly involve other people in that.

Paula Brockwell:

Because it's not just HR saying, I need to get everybody excited about this, but it might be saying, actually leaders, if we want to have more empowerment and accountability, then one of the things we need to look at is the type of papers that we're accepting into boards, or how we respond when people escalate issues to us.

Paula Brockwell:

Do we just lift those and take them and resolve them, or do we nudge them back down and coach people through resolving them themselves?

Paula Brockwell:

So taking a really practical approach at looking at different parts of the system to help us figure out where we are accidentally encouraging people to behave in a way that we don't want them to.

Paula Brockwell:

So that is a really great tool.

Paula Brockwell:

And again, we open source all of our methodology.

Paula Brockwell:

So I can share the link for you, for the access to that so that you can look at that dashboard and look at how you work at that yourself to really think about and identify those drivers?

Annabelle Lawson:

Yeah, I think that would be really helpful to anyone probably embarking on this kind of journey.

Annabelle Lawson:

How long do you have a typical timeframe that you would look to, you know, see improvements of particular areas in culture or.

Annabelle Lawson:

I know, I understand it's probably quite an iterative process, but.

Annabelle Lawson:

But just, I think when you're talking there about behaviors, you know, that sounds like it could be more of a slow burn than something that would happen overnight.

Paula Brockwell:

Yeah, it's interesting because we see different pieces depending on the behaviors.

Paula Brockwell:

So different organizations will have certain things that sit as opportunities to flip quickly, and the kind of driver map allows you to see that.

Paula Brockwell:

So where are the things that are just, really are just a consequence of how we do business, or a system and process, or a belief that people are reacting to that isn't really secretly held, that would be able to flip quickly?

Paula Brockwell:

Those things, we can move quickly, and we call those in the culture change kind of world, the green shoots, because that's the stuff that shows people that we're serious about change, that we can have impact.

Paula Brockwell:

So it's important to really focus on those.

Paula Brockwell:

But we've also then got in most organizations, some sacred cows, and they're the things that are really embedded, that have become functional for some reason through a long period of time and are really difficult to unpick with those.

Paula Brockwell:

Typically, it can take anywhere from six to twelve months to really start to get to a place where people are ready to challenge those and look at them differently.

Paula Brockwell:

And then it can take a bit longer for the momentum to build on those.

Paula Brockwell:

But the great thing about culture change is that often we look for very quick results, and the preparing of things can take a while, because we've got to get people to a place where they feel safe, they accept, they feel confident that they can do something different, and they're willing to lift their head above the parapet, that can take a bit of time to do.

Paula Brockwell:

But if you do that well, through great comms and great role modeling and doing that quick win stuff to show people that you really mean business and really getting your leaders to demonstrate the change that you're seeking, if you do that well, it's like sending a snowball down a hill.

Paula Brockwell:

It builds momentum and it builds volume really, really quickly because you've created the conditions for things to catch fire.

Paula Brockwell:

So my best advice to you really is to contract with your leadership team around.

Paula Brockwell:

We call it having that runaway for takeoff.

Paula Brockwell:

So make sure that you really define what that Runway looks like and what are the quick wins and green shoots that you can see on the way to show people that progress is happening.

Paula Brockwell:

But then thinking about that true takeoff behavior change, giving yourself a bit longer to contract on that, and being really clear about what the conditions for change are on that.

Paula Brockwell:

So that piece around leadership, role modeling, and I'm picking some of the really sticky systems and processes is massively important because otherwise, we're just asking people to superhero new behaviors in an environment that's not primed for them to succeed.

Paula Brockwell:

So they'll either burn out and leave or they'll become disgruntled.

Paula Brockwell:

So you've got to make sure that the conditions are primed before you ask them to try and fly.

Annabelle Lawson:

And would you use that rag model that you mentioned to as part of your communication to employees?

Annabelle Lawson:

So you've got your business metrics, for example, and you would use that as well, I guess, just in terms of thinking about the expectation as to how quickly these things, you know, people might expect them to change.

Annabelle Lawson:

I'm just, again, thinking how I can communicate, or the executive team can communicate to the business about where we're at in that journey as well.

Paula Brockwell:

Yeah.

Paula Brockwell:

So for me, storytelling is massively important.

Paula Brockwell:

So we use the rag system, often quite close within the change team and the exec, because people can mistake a red with this perception of a poor culture.

Paula Brockwell:

But that isn't what we mean.

Paula Brockwell:

What we mean is it's that factor isn't aligned to your ideal culture.

Paula Brockwell:

So there's lots of businesses that we work with that have really great cultures.

Paula Brockwell:

They're just not fit for where that business is going in the future.

Paula Brockwell:

So they might have a bright red and orange dashboard, and that doesn't mean that they're not looking after people and performing perfectly well within their current context.

Paula Brockwell:

What it means is they're not set up to drive the growth or the innovation or whatever the new opportunities that they're trying to seek are.

Paula Brockwell:

So I think it depends what your rag rating looks like and whether you feel like you've got the channels for your colleagues to really understand that.

Paula Brockwell:

But I definitely think talking about that journey of change, again, we've got a readiness model.

Paula Brockwell:

I'm throwing everything at everybody today, but we've got a readiness model that thinks about this bit around attitude, mindset, capability, and opportunity.

Paula Brockwell:

And we use that language with people in terms of, we've got to understand this first.

Paula Brockwell:

We've got to get our own role in it.

Paula Brockwell:

We've got to create the conditions that makes it easy for you to do this.

Paula Brockwell:

So we're talking to people about the whole system, but perhaps not just sharing the nitty gritty of it.

Annabelle Lawson:

Okay, that's really helpful.

Annabelle Lawson:

Thank you.

Faye Wallace:

Listening to you talk, Paula, it makes me think, oh my goodness, there is so much to this.

Faye Wallace:

Have you got any advice for someone listening who may be in a very similar position to Annabelle, busy on this work and worried that they're going to get overwhelmed?

Faye Wallace:

Sorry, I'm not saying you're getting overwhelmed, Annabelle, at all.

Faye Wallace:

I'm thinking about me.

Faye Wallace:

If I was back in my old HR role and I heard all of this advice, I'd be thinking, this is fantastic.

Faye Wallace:

Thank goodness someone is telling me how I approach this.

Faye Wallace:

But I also know my other feelings would be, oh my goodness, there is so much to do.

Faye Wallace:

How am I going to stay on top of all of this when I have got my business as usual work as well?

Faye Wallace:

It would be great to hear what your thoughts and advice are around that puller.

Paula Brockwell:

Yeah, it's a beautiful question because I think that's where a lot of people end up.

Paula Brockwell:

They feel like they are the sole architects of culture and they're trying to make every piece happen.

Paula Brockwell:

And a big bit of the work that we do with HR leaders is supporting them to really define their role in the change.

Paula Brockwell:

Ideal for me, and this is a journey, but ideal for me, is as strategic HR leaders, our job should be really being the conductor of the orchestra.

Paula Brockwell:

When you look across the culture driver piece we own, we can directly influence but one small part of that overall system.

Paula Brockwell:

It's our job to create the capability, I guess, the system, the people, systems and processes, and the overall capability within the business for people to manage this.

Paula Brockwell:

But in the same way as we don't expect it to appear and type on a keyboard, for us, it's not our job as HR leaders to enact the culture.

Paula Brockwell:

So really our change effort should be more about how do we activate the other parts of the business to make sure that doing what's required.

Paula Brockwell:

So how are we working with our comms colleagues on the storytelling?

Paula Brockwell:

How are we really supporting our exec leaders to understand that the decisions that they make in the moment really impact people's beliefs and expectations about how they should behave at work?

Paula Brockwell:

How do we help those local leaders and local managers support people to make good decisions and give them permission to behave in the way that we need them to and create the conditions for that?

Paula Brockwell:

So our job should be about enablement rather than making things happen.

Paula Brockwell:

But I think in the early stages, what our job is really about is reminding leaders of the kind of the age old model of servant leadership, really.

Paula Brockwell:

I think a lot of businesses have got to the point where leaders think it's colleagues job to inform them, advise them, and make them feel safe.

Paula Brockwell:

And if we can encourage that flip where we get leaders and managers to understand, actually it's our job to create the conditions where all those extra boots on the ground are doing what we need them to, to deliver the business results, then actually that's what great looks like from a behavior point of view and a leadership and management point of view.

Paula Brockwell:

So for me, that's the challenge.

Paula Brockwell:

We should be focusing on flipping the mindset of our leaders and managers and then doing the work that we can influence while supporting and encouraging other people to do what they need.

Paula Brockwell:

Still sounds like quite a long list, but hopefully you can see that there's a fundamental shift there in, you know, write the theme tune, sing the theme tune, one man band approach to actually having the orchestra that you're conducting and getting the tune out that way instead.

Annabelle Lawson:

That's really helpful to know.

Annabelle Lawson:

And I think knowing that you're, you know, you're not solely responsible for that is quite comforting.

Annabelle Lawson:

I was perhaps thinking about it from a perspective of, you know, if I wasn't in the place that I'm in, so I hadn't done the round tables, or perhaps the culture hadn't been as successful, you know, up to this point for the business, how would you then, you know, recommend someone starting looking at their culture and wanting to craft it?

Paula Brockwell:

Yeah, it's a good question.

Paula Brockwell:

I think that piece around where there's a know where, perhaps there is perception that there is a poor culture or there's.

Paula Brockwell:

There's challenges, or often what we see is that kind of crack between leadership and colleagues and very different perceptions of experiences and people blaming each other on things.

Paula Brockwell:

I think the starting place has got to be about contracting on your role.

Paula Brockwell:

So making sure that in those circumstances, often what I see is that HR people get caught in that kind of policing role, so they're sent in to have the conversations when difficult behavior happens, or they're the person in the room who's saying, I get that's how you feel, but here's another perspective around it.

Paula Brockwell:

And so I think that often what we've got to do is get ourselves out of that role, extract ourselves out of that role, and move more into the coach role around that.

Paula Brockwell:

This is your responsibility to get this from this person and support in that way.

Paula Brockwell:

I'm not suggesting that, you know, those are, those are the words you use, but starting to reorientate that and help people to notice that they're responsible for the culture is important.

Paula Brockwell:

Honestly, in my experience, you cannot make a difference if your chief executive is not on board with you.

Paula Brockwell:

So for me, the starting point of any culture change initiative isn't to go, thank you for delegating this to me.

Paula Brockwell:

I'll go away and figure out what I can do.

Paula Brockwell:

It's to say, okay, so you're saying this is important, which is why you raised it, or you're not saying it's important, but you're complaining about all this behaviour, so therefore it is important.

Paula Brockwell:

Let's have a conversation about what type of business you need to succeed.

Paula Brockwell:

So going right back to that, defining the ideal culture in a really business centric way, have that conversation with your CEO.

Paula Brockwell:

See if you can really hook them on this idea of behavior being a driver of performance and culture being a driver of behaviour.

Paula Brockwell:

And if you can get moving on it, because you can do some really great stuff.

Paula Brockwell:

And if you can't, then set some really clear expectations that you might be able to do some stuff that bumps morale a little bit, but you're not going to be able to change the overall tone of the organization.

Paula Brockwell:

So honest conversations, honest contracting, and if you feel like you're in a toxic place that you're trying to superhero against and nobody else is interested in, honestly, just get out of dodge because you are not going to change it.

Paula Brockwell:

You are going to sacrifice yourself in the context.

Paula Brockwell:

And that's really the best advice I can give you.

Paula Brockwell:

I get in trouble for that when I start coaching people around that in our contracts.

Paula Brockwell:

But I think you've got to think about sustainability around this sort of thing.

Annabelle Lawson:

Yeah, definitely.

Faye Wallace:

Well, it's been so wonderful learning from you both today and listening to your conversation.

Faye Wallace:

Annabelle, I want wish you the best of luck with your culture journey at work.

Faye Wallace:

It sounds like it's got off to a brilliant start anyway, and I'm sure it will carry on in the same vein.

Faye Wallace:

Paula, it's been so lovely having you share your expertise.

Faye Wallace:

I know I'm hugely grateful and that everyone listening will be as well.

Faye Wallace:

For the first time ever, I get to ask two people their book recommendation question.

Faye Wallace:

I normally ask this at the end of every guest episode.

Faye Wallace:

So yeah, for the first time, I'm going to ask you both.

Faye Wallace:

So, Paula, are you happy to go first and let us know what you would like to recommend for everyone?

Paula Brockwell:

Absolutely.

Paula Brockwell:

So for me, one of the biggest influencing books for me in terms of my journey on doing culture change differently was heard by Mark Earls, which looks at the idea of how to change mass behavior in a way that's human centric.

Paula Brockwell:

So heard by Mark Earls is a must read for anybody who wants to know more about this area.

Faye Wallace:

I would say, oh, fantastic.

Faye Wallace:

And as always, I'll make sure that I pop links to both the book recommendations in the show notes.

Faye Wallace:

Annabelle, do you want to tell us what your book recommendation is?

Annabelle Lawson:

Yep, sure.

Annabelle Lawson:

So at the moment I'm currently reading quiet by Susan Cain.

Annabelle Lawson:

I think I just, in terms of my own personal development, found this a really interesting topic around the difference between introverts and extroverts and the power that introverts can harness to be successful.

Annabelle Lawson:

So that's my current recommendation.

Faye Wallace:

Well, that's such a fantastic book.

Faye Wallace:

That's one that has been recommended a couple of times on this show before.

Faye Wallace:

I wonder if it's even the most recommended book.

Faye Wallace:

So quite a strong signal there if anyone's thinking about what they should be adding to their reading list.

Faye Wallace:

As always, I will finish the episode by saying that for anyone who'd like to get in touch with either of you, I know you've both very kindly said that you're happy for people to connect with you on LinkedIn, so I will put links to your LinkedIn profiles in the show notes.

Faye Wallace:

And Paula, I'll make sure that I put a link to your business website in there too, as a reminder for anyone to look it up.

Faye Wallace:

Paula's business is called the employee Experience Project, so all that leaves me to say is a huge thank you for your time today.

Faye Wallace:

It's been fantastic chatting about culture with you both.

Annabelle Lawson:

Thank you very much.

Annabelle Lawson:

I really enjoyed the experience, so thank you Paula, for sharing all of your wisdom and look forward to the next part of the journey.

Paula Brockwell:

Thank you.

Paula Brockwell:

It's lovely to hear what you're up to.

Paula Brockwell:

I can't wait to see what the next chapter's got for you.

Faye Wallace:

That brings us to the end of the episode.

Faye Wallace:

I hope you enjoyed the slightly different format this week and that you liked hearing from Annabelle.

Faye Wallace:

And Paula, if you're about to embark on your culture journey at work, I really hope this episode has given you some ideas on where to start.

Faye Wallace:

And if you're already in the thick of it, like Annabelle, I hope you've picked up some useful tips to keep you going.

Faye Wallace:

I'd love to know what your favourite takeaway from the interview was you can always reach me on LinkedIn.

Faye Wallace:

I've probably spent far too much time on there.

Faye Wallace:

I'm on LinkedIn as Faye Wallace and that's Faye without an e on the end, so it's spelt f a y, while Wallis has an is on the end instead of an a c e.

Faye Wallace:

And if culture is a topic that you're especially interested in at the moment, don't forget that there are two other HR coffee time episodes that focus on culture.

Faye Wallace:

You might find them helpful to listen to next.

Faye Wallace:

They are episode 114, what workplace culture is, how to measure it, and a surprising way to improve it with Arend Borsima and episode 120, crafting culture, unearthing and shaping the heart of your business with Louise Kennedy.

Faye Wallace:

I'll make sure that I pop links to both of those in the show notes for you.

Faye Wallace:

And speaking of show notes, you can find them for every episode of HR Coffee Time on my website, Brightsky career coaching.

Faye Wallace:

Just go to the website, click on HR Coffee Time podcast and you'll see every episode listed there for you, along with the full notes for each one.

Faye Wallace:

It's a great resource if you want to revisit any of the topics that we've covered and find links to all the resources and book recommendations that are in most of the episodes.

Faye Wallace:

Thank you so much for listening today.

Faye Wallace:

If you have enjoyed the show, please do subscribe to it or follow it so that the app or website you're listening to this on will let you know as soon as the next episode is released.

Faye Wallace:

Or of course, there is always the option of signing up to receive my free weekly HR coffee time emails.

Faye Wallace:

You'll find the link in the show notes and on my website.

Faye Wallace:

If you sign up to receive those emails, I will let you know when new episodes are released and I also share lots of other tips, information and resources in those emails as well.

Faye Wallace:

Take care and I'm really looking forward to being back again soon with the next episode.

Annabelle Lawson:

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