In this episode, our conversation dives into the role of Business Intelligence (BI) in driving strategic value within organisations. We explore how to align BI with broader business goals, the essential roles for building a high-performing BI team, and the importance of balancing technical expertise with business insight. Our guest shares insights on where BI fits within the wider data ecosystem, the challenges of centralised vs decentralised BI models, and real-world examples of turning around BI projects that struggled to deliver.