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#10: How to Leverage Conversations for Business Growth
Episode 1020th February 2024 • Podjunction • Sadaf Beynon and Matt Edmundson
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Welcome to this enlightening episode of Podjunction, where we dive deep into the power of leveraging conversations for business growth. Join us as Matt Edmundson and co-host Sadaf Beynon engage with Daniel Budai, CEO of Budai Media Agency and host of the e-Comm Show, in a fascinating discussion that reveals how podcasting can be a potent tool for building trust, nurturing relationships, and driving business success.

In this episode, you'll discover:

  1. The Essence of Podcasting for Business Growth: Learn how the simple yet impactful art of conversation can transform your podcast into a growth engine for your business.
  2. Building Trust through Authentic Engagement: Insights into Daniel Budai's approach to using podcasting for establishing and deepening trust with potential clients.
  3. Strategies for Effective Podcasting: Practical advice on how to structure your podcast to attract and engage the right guests who can contribute to your business objectives.
  4. The Power of Selective Guesting: How being more stringent in guest selection can lead to more meaningful conversations and potential business partnerships.
  5. Turning Conversations into Opportunities: Explore how to utilise your podcast not just for content creation but as a strategic tool for networking and business development.
  6. Behind-the-Scenes Anecdotes: Enjoy candid moments and humorous exchanges that shed light on the podcasting journey of our hosts and guest.

Episode Highlights:

  • Welcome and introduction to the power of leveraging conversations for business growth.
  • Deep dive with Daniel Budai: Unpacking his successful strategy for using podcasts to attract and convert potential clients.
  • The significance of authenticity and building genuine relationships in the context of podcasting and business.
  • Exploring the impact of selective guesting and high-quality conversations on podcast success.
  • Engaging anecdotes and light-hearted moments that showcase the human side of podcasting.

Connect with Us:

  • Podjunction Website: Visit podjunction.com for more episodes and exclusive content.
  • Subscribe and Follow: Make sure to like, subscribe, and follow us on your favourite podcast platforms to stay updated with the latest episodes.
  • Join the Conversation: We love hearing from you! Share your thoughts, insights, and questions with us on social media or via our website.

Thank you for tuning into Podjunction. If you found value in our conversation with Daniel Budai, don't forget to share this episode with others who might benefit. Happy podcasting, and here's to your business growth through meaningful conversations!

Transcripts

Sadaf Beynon:

Welcome to Podjunction, where business meets podcasting.

Sadaf Beynon:

Whether you're on a morning jog, driving to work, whipping up a meal, or just

Sadaf Beynon:

taking a moment for yourself, our weekly bite sized episodes promise fresh

Sadaf Beynon:

insights from successful podcasters who have cracked the code of using

Sadaf Beynon:

podcasts to grow their business.

Sadaf Beynon:

So whether you're a podcasting newbie or seasoned podcaster,

Sadaf Beynon:

grab your notebooks and get ready.

Matt Edmundson:

Hello and welcome to Podjunction.

Matt Edmundson:

My name is Matt Edmundson and beside me, as always in the hot

Matt Edmundson:

chair is, why are you laughing?

Matt Edmundson:

Hot chair.

Matt Edmundson:

I was in the hot chair.

Matt Edmundson:

Sadaf Beynon, my co host on Podjunction.

Matt Edmundson:

Welcome to the show.

Matt Edmundson:

We are a podcast that talks about podcasting and how to use

Matt Edmundson:

podcasting to make your business bigger, brighter, better, and just

Matt Edmundson:

more lovely than it actually is.

Matt Edmundson:

Oh yes.

Matt Edmundson:

We should use that, I should definitely get that.

Matt Edmundson:

I like that, yeah.

Matt Edmundson:

Look watch, you in this microphone.

Matt Edmundson:

We took a break.

Matt Edmundson:

Oh, we took a break here.

Matt Edmundson:

And we are back, and Sadaf forgot how to use a microphone, it's an ongoing thing,

Matt Edmundson:

so now if you are a regular to the show, you'll know this is an ongoing thing.

Matt Edmundson:

If you are not a regular to the show, welcome, warm welcome

Matt Edmundson:

to you thanks for joining us.

Matt Edmundson:

Make sure you like, subscribe and all of that sort of good stuff.

Matt Edmundson:

Stay connected with us, help us get more content out there, support the show

Matt Edmundson:

and all that sort of beautiful thing.

Matt Edmundson:

Oh yes.

Matt Edmundson:

And it's good to be with you.

Matt Edmundson:

So today we are talking about that's your cue, we are talking

Sadaf Beynon:

about, we are talking about how to use podcasting.

Sadaf Beynon:

Or your podcast to build trust with your potential crients crients, clients,

Matt Edmundson:

do your clients cry a lot?

Matt Edmundson:

They call them cryants.

Sadaf Beynon:

That's what they're like after they leave your show.

Matt Edmundson:

We turn our clients to cryants.

Matt Edmundson:

Yes, we do.

Matt Edmundson:

That's a USP.

Matt Edmundson:

If you're listening to the show, I was going to say, if you're

Matt Edmundson:

listening to the show, I'm wondering, is podcasting right for me?

Matt Edmundson:

I don't know if I can.

Matt Edmundson:

Create a very professional, polished show.

Matt Edmundson:

Neither can we.

Sadaf Beynon:

All about being authentic,

Matt Edmundson:

yeah?

Matt Edmundson:

Something like that.

Matt Edmundson:

I think we use the word authentic to justify just about

Matt Edmundson:

everything we get wrong though.

Matt Edmundson:

I think so.

Matt Edmundson:

It feels that way.

Matt Edmundson:

It's we got that wrong.

Matt Edmundson:

Let's just quickly throw the word authentic in there and make it

Matt Edmundson:

sound like it's intentional somehow.

Matt Edmundson:

I don't know.

Sadaf Beynon:

But yeah, we're talking Matt is talking to Daniel Budai in

Sadaf Beynon:

a segment that we're going to watch.

Sadaf Beynon:

And he is the host of the e-Comm Show and the CEO of Badai Media

Matt Edmundson:

Agency.

Matt Edmundson:

Budai Media agent.

Matt Edmundson:

Yeah.

Matt Edmundson:

The, he's he's a legend Daniel.

Matt Edmundson:

He's a really interesting character.

Matt Edmundson:

He was he was partly instrumental in our thinking around the

Matt Edmundson:

podcast agency was Yeah.

Matt Edmundson:

That we have, wasn't he?

Matt Edmundson:

And changing the direction a little bit based on some of the things that he

Matt Edmundson:

said, some of the insights that he had.

Matt Edmundson:

And using business to, or using podcasts to grow a business.

Matt Edmundson:

And so his model is probably more the one that we subscribe to or his model similar.

Matt Edmundson:

It's not identical.

Matt Edmundson:

We've taken, we've stolen the best bits, I think of his model and we're bringing

Matt Edmundson:

them to, to our sort of our own work.

Matt Edmundson:

So Dan is a really interesting character when it comes to podcasting

Matt Edmundson:

and it's really worked for him as an agency, really worked to go and get

Matt Edmundson:

those clients in and bring them in.

Matt Edmundson:

And I think it's a remarkable thing, really.

Matt Edmundson:

Yeah, it is a remarkable thing.

Matt Edmundson:

Should we play his video or should we do other plans?

Matt Edmundson:

I have a question.

Matt Edmundson:

Oh, okay.

Sadaf Beynon:

I wondered, Matt, what's one trend in podcasting at the moment that you

Sadaf Beynon:

find intriguing or maybe even surprising?

Matt Edmundson:

I think the trends that I find intriguing and surprising.

Matt Edmundson:

Okay.

Matt Edmundson:

Is the return of the long form podcast.

Matt Edmundson:

So what I mean by that is for years podcasts take Podjunction, right?

Matt Edmundson:

We try and aim for 25, 30 minutes in length, which for us is a

Matt Edmundson:

really short podcast because we normally do at least an hour, right?

Matt Edmundson:

All our other podcasts are at least an hour.

Matt Edmundson:

And I don't mind that at all.

Matt Edmundson:

I quite enjoy that.

Matt Edmundson:

But this one is a shorter one.

Matt Edmundson:

We're aiming for the, this is something you could consume in the car or

Matt Edmundson:

on the train, commuting to work or doing whatever it is that you do and

Matt Edmundson:

just, enjoying life a little bit.

Matt Edmundson:

And I think That's interesting because for the longest, we were playing

Matt Edmundson:

with short form content, in a lot of ways, for the longest time, short

Matt Edmundson:

form content has been the thing.

Matt Edmundson:

But when you look at the most popular podcasts, quite a few

Matt Edmundson:

of them are several hours long.

Matt Edmundson:

Yeah.

Matt Edmundson:

So you take probably one that I listened to the most out of the long

Matt Edmundson:

form podcasts are, is the Andrew Huberman, the Huberman Labs podcast.

Matt Edmundson:

And Andrew Huberman, if you don't know, he's a neuroscientist

Matt Edmundson:

from Stanford, I think.

Matt Edmundson:

A very clever bloke, very fascinating chap, and he's built this following

Matt Edmundson:

around his podcast where he just, like I listened to him talk about one

Matt Edmundson:

recently about, how do I overcome colds?

Matt Edmundson:

And he, I think it was a short one for him, it was like an hour and a half.

Matt Edmundson:

But I was engaged for that whole hour and that, that whole hour and a half and it

Matt Edmundson:

was just, it was him, he had no guests, it was just him chatting, a lot of repetition

Matt Edmundson:

but a fascinating way of doing the podcast and actually it goes to show that if

Matt Edmundson:

the content is engaging, the length is engaging, It doesn't really matter and I

Matt Edmundson:

think we get sometimes caught up in what my podcast is not 18 minutes, like a TED

Matt Edmundson:

talk or my podcast is not 30 minutes or what's the ideal length for a podcast?

Matt Edmundson:

I think.

Matt Edmundson:

I think in some respects, the ideal length is as long as it's interesting.

Matt Edmundson:

Yeah.

Matt Edmundson:

So we should probably end this one.

Sadaf Beynon:

Yeah.

Sadaf Beynon:

So moving

Matt Edmundson:

on that bombshell, thanks for joining us.

Matt Edmundson:

Make sure you no, but yeah, I think that's probably the answer to my question is

Matt Edmundson:

that there are people that will quite happily listen to Andrew Huberman talk

Matt Edmundson:

for two to three hours every week.

Matt Edmundson:

That's fascinating.

Matt Edmundson:

It is just absolutely mind blowing.

Matt Edmundson:

Cool.

Matt Edmundson:

So yeah.

Matt Edmundson:

Awesome.

Matt Edmundson:

Should we do the video?

Matt Edmundson:

Yeah.

Matt Edmundson:

Let's do it.

Matt Edmundson:

Let's do it.

Matt Edmundson:

But one of the things that you've mentioned that I always want to double

Matt Edmundson:

back on is the fact that you are now thinking a lot more about your guests and

Matt Edmundson:

doing strategic partnerships with your guests which came out of your conversation

Matt Edmundson:

with Jeremy and the guys at Rise25.

Matt Edmundson:

So tell us a little bit more about how that works.

Matt Edmundson:

You mentioned that you give each guest.

Matt Edmundson:

An audit, like a free audit if they want it how has that worked and does that

Matt Edmundson:

then lead on to more business, sure.

Daniel Budai:

So when I started doing this more than a year ago, it was much more

Daniel Budai:

less, less planned ahead, I would say.

Daniel Budai:

So I usually had a podcast warmup call with the guests, 10, 15

Daniel Budai:

minutes, and then we shot the podcast half an hour, 40 minutes.

Daniel Budai:

And then by that time we already talked more than an hour.

Daniel Budai:

They are very comfortable to talk with me.

Daniel Budai:

And then I, we just talked about business and okay, what's your

Daniel Budai:

plan for this year or what are you doing in the next few months?

Daniel Budai:

And then I just came up with.

Daniel Budai:

The idea, it was there, if it was the right time to discuss it, if I could see

Daniel Budai:

that they are an eCommerce business, for example I just mentioned that, by the

Daniel Budai:

way, we focus on eCommerce retention, marketing, email, SMS, loyalty programs.

Daniel Budai:

And by the way, in the podcast, you talked about loyalty programs.

Daniel Budai:

So this is something that we actually do and actually help you with this.

Daniel Budai:

Would you be interested in a short chat, like a short audit or something?

Daniel Budai:

And then most of them, they are open to it because they already trust me.

Daniel Budai:

Last week I talked to another eCommerce agency.

Daniel Budai:

We talked about outbound sales, code emails, especially, and we discussed

Daniel Budai:

that actually the problem nowadays is not with your offer or your services.

Daniel Budai:

At least not with our agency and their agency, we are really good

Daniel Budai:

with that, I think, and with client results, but the problem is the trust.

Daniel Budai:

Yeah, because companies, they get so many dms and emails that they don't trust you.

Daniel Budai:

It's very hard to get that trust.

Daniel Budai:

Yeah.

Daniel Budai:

But once they get into your podcast, you talk one hour with

Daniel Budai:

them, then it's much more easier.

Daniel Budai:

So yeah, this is how we started and by the end of last year 22, we got

Daniel Budai:

so many guests, and that was the time when we doubled the number of episodes.

Daniel Budai:

We even tripled for a few weeks.

Daniel Budai:

So I told our our sales guy, Ben, that I think we should really limit

Daniel Budai:

the spots and have higher standards.

Daniel Budai:

So we should have someone only in the podcast if they can be a

Daniel Budai:

potential client later or partner.

Daniel Budai:

And actually that's a good filter because those are usually the

Daniel Budai:

good guests in the podcast anyway.

Daniel Budai:

Yeah.

Daniel Budai:

Yeah.

Daniel Budai:

They have the size, they have the right mindset, they have

Daniel Budai:

the right business model.

Daniel Budai:

So I think, yeah, in the last two or three months, we are very intent,

Daniel Budai:

we were very intentional on this.

Daniel Budai:

So the podcast format is done by Ben nowadays.

Daniel Budai:

He asks the usual questions like, okay, what do you do?

Daniel Budai:

What's your business model?

Daniel Budai:

What's your traffic size, AOV, revenue, all of these.

Daniel Budai:

And if he can see that, okay, this company is solid, might be a potential

Daniel Budai:

client, good podcast guests, they can talk, then they come to the podcast.

Daniel Budai:

And actually, before the podcast, already in the warm up call, he tells them

Daniel Budai:

that we will do a free audit for them, and he asks if they are interested.

Daniel Budai:

And by the time we have the podcast, we will have the audit, the software

Daniel Budai:

access, and sometimes It happened twice, we even closed them as a

Daniel Budai:

client before recording the podcast, because they were so interested.

Daniel Budai:

And it's funny because before we became so intentional on this.

Daniel Budai:

We were afraid to do it.

Daniel Budai:

So I think our sales guy told me that it's not the best because it's

Daniel Budai:

quite pushy on the first meeting.

Daniel Budai:

It would be about the podcast and we already asked for a free audit.

Daniel Budai:

We offered that to them, they don't even know us.

Daniel Budai:

It's much more natural if we have a warmup call, the podcast,

Daniel Budai:

and just after I tell them.

Daniel Budai:

And yeah, maybe it's slower, it's a bit more natural, but in business, I think

Daniel Budai:

everyone has goals and if you can help them, then why not to tell them early?

Daniel Budai:

So we just started doing it and I think the results really validated our

Daniel Budai:

thinking that it was good to try this.

Daniel Budai:

So nowadays we are not afraid to do it.

Daniel Budai:

And again, as I said we already closed clients before shooting the podcast.

Sadaf Beynon:

If you're intrigued and want to dive deeper into this

Sadaf Beynon:

conversation, check out Podjunction Cohort, where you can listen to the

Sadaf Beynon:

complete interview and much more.

Sadaf Beynon:

Simply visit thepodjunction.

Sadaf Beynon:

com for more information about how to join.

Matt Edmundson:

Welcome back.

Matt Edmundson:

Welcome back after, Daniel, a fascinating and insightful conversation.

Matt Edmundson:

Now, if I was to contrast PodJunction this week with PodJunction

Matt Edmundson:

last week where we had Chloe.

Matt Edmundson:

So Chloe made a money from sponsorship.

Matt Edmundson:

, daniel is making money from.

Matt Edmundson:

Getting his ideal client as a guest on the podcast and building trust

Matt Edmundson:

with them and offering them a free audit and out of those that say yes, a

Matt Edmundson:

chunk of those become clients, right?

Matt Edmundson:

So this is his model.

Matt Edmundson:

And this is where actually I think podcasting is absolutely fascinating

Matt Edmundson:

as a tool because it, The way that I described it in the past, because

Matt Edmundson:

I, I subscribe to the same thinking that Daniel does a lot of ways that

Matt Edmundson:

podcasting opens doors like nothing else I've ever seen, it's just unbelievable.

Matt Edmundson:

And the example I always talk about in this is first discovered

Matt Edmundson:

this probably, yeah, this was.

Matt Edmundson:

12 years ago now when we ran a podcast for our beauty company, we had this

Matt Edmundson:

online beauty company and we decided, I dunno why we thought, we just thought

Matt Edmundson:

we'd just do a podcast 'cause why not?

Matt Edmundson:

And it was well complicated and in fact, in the background, I dunno if

Matt Edmundson:

you can, you have to move out the way.

Matt Edmundson:

If you're watching the video , they get this push you out the way.

Matt Edmundson:

There's a sound desk right there.

Matt Edmundson:

That's the original Jersey sound desk that we used that I've kept all these years.

Matt Edmundson:

And we did this podcast and there was one contract we were trying to

Matt Edmundson:

land in terms of a supply contract where we would buy this, the beauty

Matt Edmundson:

products from the guy and sell them on the Jersey Beauty Company website.

Matt Edmundson:

And it was proving nigh impossible to get through to the right person to

Matt Edmundson:

talk to their receptionist secretaries.

Matt Edmundson:

They were all very hyper efficient ladies who would not let you

Matt Edmundson:

anywhere near anybody or anything.

Matt Edmundson:

And so what we realized was there was, at that moment we thought I

Matt Edmundson:

wonder what would happen if we called up and invite the CEO as a guest on

Matt Edmundson:

the podcast, rather than calling 'em up saying, can we buy your stuff?

Matt Edmundson:

. And so we called 'em up and said, Hey, we're calling from the podcast.

Matt Edmundson:

We'd love it if the CEO came on the show.

Matt Edmundson:

Just tell the story.

Matt Edmundson:

Dunno if that would work.

Matt Edmundson:

Perhaps you could let us know.

Matt Edmundson:

And, sure enough, they came straight on.

Matt Edmundson:

Where before we couldn't get through to them just by asking them, not if

Matt Edmundson:

we could get involved from a business point of view, just asking them,

Matt Edmundson:

would you like to come on the show?

Matt Edmundson:

Instantly opens the doors because of course they want to come on the show.

Matt Edmundson:

They want to tell their story.

Matt Edmundson:

Most business leaders have egos.

Matt Edmundson:

That's why we're in leadership.

Matt Edmundson:

And it's, and this is not a bad thing, by the way, I have an ego the size of a

Matt Edmundson:

planet and I'm aware of this, but it's one of those where we got them on the show.

Matt Edmundson:

We just had a great conversation.

Matt Edmundson:

And at the end of it, after we'd finished recording, we didn't talk

Matt Edmundson:

about us supplying their products or anything throughout the whole interview.

Matt Edmundson:

It's just a genuinely good conversation.

Matt Edmundson:

At the end of it, we got the supply contract and that contract was worth

Matt Edmundson:

over a hundred grand to us as a company.

Matt Edmundson:

And so that's when you think, holy moly, podcasting is an interesting tool, right?

Matt Edmundson:

And so we always say, like Daniel, if you have what we call high value

Matt Edmundson:

clients, which we, I would define as somebody that's over 4, 000 in value.

Matt Edmundson:

So if they've got a lifetime value of over 4, 000.

Matt Edmundson:

Then podcasting is a really interesting tool for you guys as a way to get

Matt Edmundson:

business like Daniel does, where you go find your ideal clients, you get them

Matt Edmundson:

on, you chat to them, you build trust.

Matt Edmundson:

And then during that conversation, you're like, we can do a free audit.

Matt Edmundson:

We can, whatever it is, whatever the freebie is.

Matt Edmundson:

As a way to kickstart that relationship is really quite a fascinating idea.

Sadaf Beynon:

Yeah.

Sadaf Beynon:

And he also said that it's a slower process in some ways, isn't it?

Sadaf Beynon:

Because you have to be more selective, but it is more natural.

Sadaf Beynon:

And and Matt's just fixing my mic.

Sadaf Beynon:

It is more natural and it reaps.

Sadaf Beynon:

So far more benefits for them as a business, isn't it?

Matt Edmundson:

Yeah, it does.

Matt Edmundson:

Yeah.

Matt Edmundson:

And I it's a really interesting strategy and one that I think if you're into

Matt Edmundson:

podcasting, you should definitely think about is if the guest is my

Matt Edmundson:

ideal client, it's a great way to network with them, to have what we

Matt Edmundson:

would say is a meaningful conversation to talk to them about podcasting and

Matt Edmundson:

business and all that sort of stuff.

Matt Edmundson:

And I think it's a.

Matt Edmundson:

It's a really unique thing to do.

Matt Edmundson:

Now, if you want to know more about it, full disclosure all the big

Matt Edmundson:

preamble, we actually have a course on this on the Podjunction site,

Matt Edmundson:

which you can get, I think it's like a hundred bucks or 90 bucks.

Matt Edmundson:

It's somewhere around there where I lead you through the process of doing

Matt Edmundson:

this sort of step by step, how we do it.

Matt Edmundson:

And from how to reach out to potential Guess how to write the emails, how

Matt Edmundson:

to record the podcast real, and basic stuff, which will get you

Matt Edmundson:

set up basically to figure out if this is a good strategy for you.

Matt Edmundson:

Yeah.

Matt Edmundson:

And so yeah, if you're interested, do check that out.

Matt Edmundson:

Yeah.

Matt Edmundson:

You're more than welcome to come join us on

Sadaf Beynon:

that.

Sadaf Beynon:

You might need to add a paragraph on how to use the My

Sadaf Beynon:

. Matt Edmundson: Only if your name is, some of, might find that . My name is Sadaf

Sadaf Beynon:

and it means I can't use microphones.

Sadaf Beynon:

That's what it means.

Sadaf Beynon:

But something else I liked about what he does, his

Sadaf Beynon:

approach, is that it cuts out that whole need for the cold outreach.

Sadaf Beynon:

Yes.

Sadaf Beynon:

Because that's a real pain in the butt.

Matt Edmundson:

When it doesn't because in some sense, you've

Matt Edmundson:

still got to do it, right?

Matt Edmundson:

Because you have to do you've got to go get them as guests.

Matt Edmundson:

And but it's a much easier ask.

Matt Edmundson:

Yes.

Matt Edmundson:

So if there's 100 people in a room, and I'm going to ask him a question,

Matt Edmundson:

like question number one, Would you buy my stuff versus question number

Matt Edmundson:

two, would you come on my podcast?

Matt Edmundson:

Yeah, coming on the podcast is a much easier ask.

Matt Edmundson:

And actually if you say to them first, come on my podcast, then

Matt Edmundson:

would you like to buy my stuff?

Matt Edmundson:

My hypothesis would be you'll get more people saying yes.

Matt Edmundson:

And if you just said, would you like to buy my stuff?

Matt Edmundson:

Yeah.

Matt Edmundson:

I think you'd have a higher closure rate is my experience with that.

Matt Edmundson:

Yeah.

Matt Edmundson:

Because people buy from people, and Zig Ziglar called it the know, and trust

Matt Edmundson:

factor, didn't he, I've got to know, and trust you, but what happens during

Matt Edmundson:

a podcast conversation, especially if that conversation is good authentic.

Matt Edmundson:

Like we like to use a lot, keeping it real and it's meaningful.

Matt Edmundson:

What does that do?

Matt Edmundson:

It builds a know and trust factor just straight off the bat.

Matt Edmundson:

I had one guest came on the show.

Matt Edmundson:

I might've told this story before.

Matt Edmundson:

I'm not sure where I've told half my story.

Matt Edmundson:

So if I've told it before on this show, do forgive me.

Matt Edmundson:

We had one guest come on the show.

Matt Edmundson:

He said to me at the end of it, I won't tell you who it was, but he said to me at

Matt Edmundson:

the end of it, he's Matt, how is it that.

Matt Edmundson:

In the first 30 minutes of our conversation, I've told you more

Matt Edmundson:

information than I tell my best friends.

Matt Edmundson:

He said, more about me after 30 minutes than my best friends know about me.

Matt Edmundson:

And I'm just like that's partly it's the podcast.

Matt Edmundson:

Partly it's because I'm a nosy little git, but it's just

Matt Edmundson:

really interesting, isn't it?

Matt Edmundson:

And in terms of what I, again, if you think about podcasting,

Matt Edmundson:

if I, if we're in the pub we're sat in the pub and I ask you.

Matt Edmundson:

Sadaf, tell me about the biggest challenge you've faced in life, right?

Matt Edmundson:

And we've just met within five minutes, I'm going, tell me about a

Matt Edmundson:

big challenge you've faced in life.

Matt Edmundson:

You're going to look at me and go, who is this guy, right?

Matt Edmundson:

What is wrong with you?

Matt Edmundson:

But put the same person in front of a microphone and call it a podcast.

Matt Edmundson:

And I say, what's the biggest challenge you've faced in life?

Matt Edmundson:

They just tell you straight off the bat.

Matt Edmundson:

They tell you, they open up.

Matt Edmundson:

It's just absolutely incredible.

Matt Edmundson:

And so you get to have the most amazing conversations all building

Matt Edmundson:

that know and trust factor.

Matt Edmundson:

Going back to what

Sadaf Beynon:

that person said to you, that's actually quite a

Sadaf Beynon:

compliment for a podcast host.

Matt Edmundson:

Yeah, it is.

Matt Edmundson:

So well done.

Matt Edmundson:

Yeah.

Matt Edmundson:

Well done me.

Matt Edmundson:

Pat on the back.

Matt Edmundson:

There was, and it was super flattering and it was lovely to hear

Matt Edmundson:

and very kind of him to say, but.

Matt Edmundson:

If I'm not being too boastful, he's not the first person to say

Matt Edmundson:

that, which is, well done me.

Matt Edmundson:

Yeah,

Sadaf Beynon:

he's talking about the big

Matt Edmundson:

ego.

Matt Edmundson:

Yeah, there it is right there, just manifesting.

Matt Edmundson:

What can I say?

Matt Edmundson:

But yeah, I think it's one of those things, isn't it?

Matt Edmundson:

Think about it, seriously think about it.

Matt Edmundson:

If you have clients that are worth, have a lifetime value of over 4,

Matt Edmundson:

000, I think podcasting done a slightly different way can have a

Matt Edmundson:

massive impact on your business.

Matt Edmundson:

Just look using this, some of the strategies that Daniel

Matt Edmundson:

talks about really smart.

Matt Edmundson:

At least that's the experience, we I've enjoyed doing that.

Matt Edmundson:

I think one of the things that I took away from this one, we

Matt Edmundson:

do the, what's my main takeaway?

Matt Edmundson:

Yeah.

Matt Edmundson:

Yeah.

Matt Edmundson:

Yeah.

Matt Edmundson:

So my main takeaway is he researches his guests now, so he's much more

Matt Edmundson:

stringent on who his guests were, because he was doing three shows a week,

Matt Edmundson:

frequency, because he had so many guests.

Matt Edmundson:

Yeah.

Matt Edmundson:

And we found, haven't we, like with Push To Be More, it's easy

Matt Edmundson:

to get guests on that show.

Matt Edmundson:

Yeah.

Matt Edmundson:

Genuinely easy.

Matt Edmundson:

We, when we first opened that up, we got like 70.

Matt Edmundson:

Or 80 people going, yes, we'd love to be on the show.

Matt Edmundson:

It was so many, it was over a year's worth of clients, years worth of

Matt Edmundson:

clients, years worth of guests.

Matt Edmundson:

If we did one a week on the show, and we were like, oh my goodness.

Matt Edmundson:

And that took us a week to get those 70 guests.

Matt Edmundson:

It wasn't like, it wasn't long, was not long at all.

Matt Edmundson:

And so I think probably now going forward with that, because the

Matt Edmundson:

podcast push, we definitely want to target our guests better.

Matt Edmundson:

Yeah that, that was my takeaway.

Matt Edmundson:

It's like actually with push, I think.

Matt Edmundson:

And we were talking earlier before we hit the record button that we need to go over

Matt Edmundson:

our strategy for guest, getting guests on this guest acquisition, I like it,

Matt Edmundson:

bridging the world's v com and podcasting.

Matt Edmundson:

We're going to get guest acquisition.

Matt Edmundson:

And so I think, I do think we need to think about that again.

Matt Edmundson:

And that actually would be my key takeaway, thinking that through.

Matt Edmundson:

What was yours?

Sadaf Beynon:

I think.

Sadaf Beynon:

In essence, like what he was saying about building trust and relationship with the

Sadaf Beynon:

person that you're talking to, it's highly effective for what you might be able

Sadaf Beynon:

to do later down the road, whether it's right away or a few months down the road.

Matt Edmundson:

Yeah, no, very cool.

Matt Edmundson:

He actually talked, didn't he, about, he called it the warm up call.

Matt Edmundson:

Yeah, he did.

Matt Edmundson:

We call it the pre call here.

Matt Edmundson:

But you, Daniel called it the warm up call.

Matt Edmundson:

And I.

Matt Edmundson:

I'm just trying to think, for most of our shows, you do the prequels, don't you?

Matt Edmundson:

Yeah, bar one.

Matt Edmundson:

Bar one.

Matt Edmundson:

So you do the prequels with the guests.

Matt Edmundson:

So Daniel has Ben and so you're the Ben's equivalent.

Matt Edmundson:

You're the Ben in this scenario.

Matt Edmundson:

How do you filter, because I'm aware, Sadaf, That when people come in onto

Matt Edmundson:

the prequel, not everybody you talk to, I end up doing an interview with.

Matt Edmundson:

Yeah.

Matt Edmundson:

So when you're thinking let's think about Push, for example, the Push To Be

Matt Edmundson:

More podcast, which is more akin to Dan, yours, podcast style that particular mode.

Matt Edmundson:

How do you judge clients on that?

Matt Edmundson:

How do you do the prequels?

Matt Edmundson:

Do we do the freemiums?

Matt Edmundson:

Do you actually do the Push prequels?

Matt Edmundson:

Yeah.

Matt Edmundson:

Yeah, you don't you?

Matt Edmundson:

It's been, because we've had so many guests on there,

Matt Edmundson:

it's just been relentless.

Sadaf Beynon:

What do I do?

Sadaf Beynon:

I first of all the podcast itself is about business owners, business leaders

Sadaf Beynon:

entrepreneurs, trailblazers, you name it.

Sadaf Beynon:

And so it's really the whole structure and story behind it is

Sadaf Beynon:

to understand how they make life.

Sadaf Beynon:

Yeah.

Sadaf Beynon:

So they've got this, they're running a business, but then they've also

Sadaf Beynon:

got a life outside of that business.

Sadaf Beynon:

How do you keep all those balls in the air really is what it is, right?

Sadaf Beynon:

So we want to be able to have people on the show that

Sadaf Beynon:

actually are doing those things.

Sadaf Beynon:

Yeah.

Sadaf Beynon:

So to make sure that they actually, yeah, you have, you're a business owner, you're

Sadaf Beynon:

an entrepreneur and understanding how they do those three things, how we have

Sadaf Beynon:

it's three, three themes as we call it.

Sadaf Beynon:

Make sure they fit those.

Sadaf Beynon:

Yeah.

Sadaf Beynon:

And then, yeah, that's basically what I'm looking for.

Sadaf Beynon:

Yeah.

Sadaf Beynon:

For

Matt Edmundson:

push.

Matt Edmundson:

Yeah.

Matt Edmundson:

And tr we'll be doing some more episodes in Pod Junction on the

Matt Edmundson:

pre-calls and how to do them.

Matt Edmundson:

'cause I think that's such an important part.

Matt Edmundson:

Yeah.

Matt Edmundson:

This particular to this particular, in fact, all of our podcasts, we still

Matt Edmundson:

insist, don't we, on the Precall?

Matt Edmundson:

Yeah.

Matt Edmundson:

I don't know if there's any podcast where we don't do a pre-call.

Matt Edmundson:

None with exception, maybe of PodJunction, but we're not doing,

Matt Edmundson:

that's not the whole interview.

Matt Edmundson:

Or do you do a pre-call for pod?

Matt Edmundson:

We do a pre-call, yeah.

Matt Edmundson:

Oh, okay.

Matt Edmundson:

Yeah.

Matt Edmundson:

Fair enough.

Matt Edmundson:

Shows you what I know, doesn't it really?

Matt Edmundson:

But pre calls are so cool.

Matt Edmundson:

Or the warmup callers, Daniel calls them.

Matt Edmundson:

But we, yeah, we will be covering that more in more detail in other shows, I've

Matt Edmundson:

no doubt, but yeah, definitely worth doing at least from our point of view, we

Matt Edmundson:

do them, it's worth the time and energy unless you're doing a show where there's

Matt Edmundson:

three or four episodes going out a day, I've seen people use Daniel's strategy.

Matt Edmundson:

For them, it comes about the numbers.

Matt Edmundson:

So they will do I'm trying to remember the chap's name.

Matt Edmundson:

I was actually on his podcast.

Matt Edmundson:

The whole thing becomes a numbers game.

Matt Edmundson:

So he'll do three or four podcasts a day.

Matt Edmundson:

Each podcast will be like 20, 30 minutes.

Matt Edmundson:

And so for him, it's about numbers.

Matt Edmundson:

I just want to connect with more and more people.

Matt Edmundson:

It's a hell of podcasts every day.

Matt Edmundson:

I'm not gonna lie, but he's doing three or four a day.

Matt Edmundson:

Whereas, I'm a bit more dang you, I'd rather do one a week with a highly

Matt Edmundson:

targeted guest rather than try and do three or four and try and find great

Matt Edmundson:

guests amongst that and I'm sure, that both have got their place but I just,

Matt Edmundson:

that's a lot of hard work, three or four, I suppose what you could do if you want to

Matt Edmundson:

do three or four podcast days, just live stream, that's all you do, you just get,

Matt Edmundson:

I think that's what he does actually, is you just get on, you just live stream.

Matt Edmundson:

And so then there's no editing.

Matt Edmundson:

You just make sure it's all recorded in one place and then you're not bothered

Matt Edmundson:

about the editing process per se.

Matt Edmundson:

It just goes straight up onto the podcast platform.

Matt Edmundson:

I would have thought possibly, especially now you've got YouTube podcasts.

Matt Edmundson:

That's might be a possible thing if you're just interested in YouTube.

Sadaf Beynon:

Yeah.

Sadaf Beynon:

I think though, like having someone that you have gone out he's very highly

Sadaf Beynon:

selective now with his guests, isn't he?

Sadaf Beynon:

So finding that right person, you're probably higher chance of

Sadaf Beynon:

being a better fit for as a client.

Sadaf Beynon:

Yeah.

Sadaf Beynon:

So I think the returns are going to be much higher for you than to

Matt Edmundson:

just bang.

Matt Edmundson:

Yeah, absolutely.

Matt Edmundson:

And I think actually this also comes back down to the show.

Matt Edmundson:

So if you are selective over who the guests are, then you're

Matt Edmundson:

going to have a better show.

Matt Edmundson:

If you have a better show.

Matt Edmundson:

Then the more selective guests are happy to come on that show.

Matt Edmundson:

So I think like with eCommerce Podcast, we get, but I think on the

Matt Edmundson:

whole, like the quality of our guests, not to just obviously distract from

Matt Edmundson:

any previous guests, but because the show is so much bigger, we

Matt Edmundson:

can get access to better guests.

Matt Edmundson:

So we've had on there recently, Neil Hoynes, who's the chief strategist of

Matt Edmundson:

Google which is probably the episode that I've had the most feedback

Matt Edmundson:

on of all the episodes we've done.

Matt Edmundson:

And, part of that is because I met him at the show and I was at the show

Matt Edmundson:

because I was podcasting at the show.

Matt Edmundson:

Subsummit, which you mentioned, yeah.

Matt Edmundson:

Mentioned before Subsummit and just, I'm at Subsummit because I met

Matt Edmundson:

the guy that runs it on a podcast.

Matt Edmundson:

He came on one of my podcasts and anyway he came onto the show and we can get

Matt Edmundson:

those guests because we've got, we've had really good guests in the past.

Matt Edmundson:

And I think there is a benefit to saying no to guests which are

Matt Edmundson:

mediocre, which go beyond just.

Matt Edmundson:

I might not do business with you.

Matt Edmundson:

Yeah.

Matt Edmundson:

Yeah.

Matt Edmundson:

Yeah.

Matt Edmundson:

Yeah.

Matt Edmundson:

To the point where I actually know this is really interesting.

Matt Edmundson:

Like the other day I was chatting to, on the Push Podcast, a guy called Ur, who I

Matt Edmundson:

don't know if we would ever, I don't know if he's like an ideal client in many ways.

Matt Edmundson:

Maybe he isn't.

Matt Edmundson:

I don't know.

Matt Edmundson:

But it was just a really fascinating conversation because this guy

Matt Edmundson:

is involved in medical robotics.

Matt Edmundson:

So he makes these products which help people who have lost limbs and

Matt Edmundson:

you just, you talk about an amazing conversation with an amazing guy.

Matt Edmundson:

So we know that we know the quality of the content is good.

Matt Edmundson:

And so as a result, people will keep coming back.

Matt Edmundson:

Does that more make sense?

Matt Edmundson:

Yeah, we've done our takeaways.

Matt Edmundson:

We've done this the wrong way around.

Matt Edmundson:

We have.

Matt Edmundson:

That's what happens when you let Matt lead.

Matt Edmundson:

Just saying.

Matt Edmundson:

Hashtag the same.

Matt Edmundson:

Sadaf's podcast as well.

Matt Edmundson:

Anyway what's, how do we close this?

Sadaf Beynon:

Come join us next week.

Matt Edmundson:

Yeah, we close it with a good strong call to action.

Matt Edmundson:

Just come join us next week.

Matt Edmundson:

Make sure you like and subscribe the show wherever you get your podcast from.

Matt Edmundson:

Be great to see you next week.

Matt Edmundson:

In we've got Daniel too, haven't we?

Matt Edmundson:

Daniel too.

Matt Edmundson:

So he's coming back, more Daniel.

Matt Edmundson:

So if you like what Daniel had to say this week, definitely tune in next week.

Matt Edmundson:

That's it for me.

Matt Edmundson:

That's it from Sadaf.

Matt Edmundson:

Remember to check us out on the website, podjunction.

Matt Edmundson:

com.

Matt Edmundson:

You're going to talk about this more in a second, but on a prerecorded video.

Matt Edmundson:

Yeah, absolutely.

Matt Edmundson:

So do come check us out.

Matt Edmundson:

We're good to see you in there.

Matt Edmundson:

But that's it for me.

Matt Edmundson:

That's it from Sadaf.

Matt Edmundson:

Have a fab week.

Matt Edmundson:

See you soon guys.

Sadaf Beynon:

And that brings us to the end of today's episode at PodJunction

Sadaf Beynon:

where business meets podcasting.

Sadaf Beynon:

If you enjoyed the insights from today and wish to hear the full conversation

Sadaf Beynon:

with today's special guest, don't forget to visit the pod junction.com

Sadaf Beynon:

where you'll find more information about how you can join today.

Sadaf Beynon:

Whether you listen while on the go or in a quiet moment, thank you for

Sadaf Beynon:

letting us be a part of your day.

Sadaf Beynon:

Remember every episode is a chance to gain insights and to transform

Sadaf Beynon:

your business with podcasting.

Sadaf Beynon:

So keep tuning in, keep learning, and until next time, happy podcasting.

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