Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, the leading think tank dedicated to educating professionals internationally. His radio show with Ed Kless goes out weekly is on the www.VoiceAmerica.com show: The Soul of Enterprise: Business in the Knowledge Economy. He is also the Chief Value Officer at Armanino LLP, the 23rd largest firm in the USA.
Ron has been an instructor with the California CPA Education Foundation since 1995 and has authored twenty courses, and seven best-selling books, including: The Firm of the Future; Pricing on Purpose; Measure What Matters to Customers; Mind Over Matter; Implementing Value Pricing; and The Soul of Enterprise: Dialogues on Business in the Knowledge Economy, co-authored with Ed Kless. Shownotes:
'If accountants think stock market investors are using their financial statements to make decisions, they are insane' says value pricing expert @ronaldbaker of @@verasage on the #Accounting Influencers Podcast #accountex #advisory…
Ron has toured the world, spreading his value-pricing message to over 210,000 professionals. He has been named on Accounting Today’s 2001-2007, and 2011-2018 Top 100 Most Influential People in the profession; voted among the Top Ten Most Influential People in the profession in 2012-2018; selected as a LinkedIn Influencer Blogger; and inducted into the CPA Practice Advisor Hall of Fame in 2018. He graduated in 1984 from San Francisco State University, Disney University in 1997, and a faculty member of the Professional Pricing Society. He presently resides in Petaluma, California. Contact Ron directly:
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