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Digital: Disrupted - ASG Technologies EPISODE 45, 13th July 2021
How To Be A Disruptive Company That Actually Lasts – Lisa MacCallum
00:00:00 00:54:46

How To Be A Disruptive Company That Actually Lasts – Lisa MacCallum

In this episode, Paul and Lisa discuss the shift in power from marketers to consumers and what companies can do to communicate authentic messaging by pursuing big ideas and shared purpose. Lisa was a Vice President at Nike and is now the founder of Inspired Companies, where she is their chief strategist. She also co-authored the book “Inspired INC.: Become a Company the World Will Get Behind.” Connect with Lisa on Linked in here and check out her book here.