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How To Be A Disruptive Company That Actually Lasts – Lisa MacCallum
Episode 4513th July 2021 • Digital: Disrupted • Rocket Software
00:00:00 00:54:46

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In this episode, Paul and Lisa discuss the shift in power from marketers to consumers and what companies can do to communicate authentic messaging by pursuing big ideas and shared purpose. Lisa was a Vice President at Nike and is now the founder of Inspired Companies, where she is their chief strategist. She also co-authored the book “Inspired INC.: Become a Company the World Will Get Behind.” Connect with Lisa on Linked in here and check out her book here.