Did you know that 70-80% of people working in machine learning are working for Facebook and Google? When we look at the future of advertising, we see a lot more campaign budget optimization (CBO) on the horizon. In this two-part episode, Molly talks about her 4 must-knows about the future of advertising on Facebook. She dives deep into the relationship between machine learning and advertisers as her first point in this episode of Perpetual Traffic.

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