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How to Build an effective GTM and Partnership Program for Your SaaS with Barrett King #228
Episode 2281st March 2024 • SaaS District • Akeel Jabber | Horizen Capital
00:00:00 00:43:25

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Barrett King is the Sr. Director of Revenue at New Breed, a HubSpot's top solutions partner, on a mission to help unlock meaningful growth. He is a highly motivated leader with over a decade of experience in building partnerships and executing go-to-market strategies for SaaS companies.

His expertise includes creating and implementing sales and marketing plans for improving customer engagement and retention.

In this episode we cover:

  • 00:00 - Intro
  • 01:27 - Introduction to New Breed
  • 03:15 - Working With HubSpot in 2024
  • 09:27 - Crafting GTM Strategy with 3 Pillars
  • 14:29 - Effective B2B SaaS Partnership Programs
  • 17:07 - AI Tools in the Sales Coaching Process
  • 22:29 - HubSpot Usage of AI
  • 26:20 - Barrett's Favorite Activity To Get Into a Flow State
  • 27:07 - Barrett's Piece Of Advice For Your Younger Self
  • 28:14 - Barrett's Biggest Challenges at New Breed
  • 30:07 - Instrumental Resources For Barrett's Success
  • 32:39 - What Does Success Mean for Barrett Today
  • 33:42 - Get In Touch With Barrett

Get In Touch With Barrett:

Barrett's LinkedIn

Barrett's Podcast


Mentions:

HubSpot

Dan Tyre

Jonathan Burg

Brian Halligan

Dharmesh Shah


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