In this episode, I talk to Adele Theobald, founder of a HR platform called IDriveHR.  We deep-dive into IDriveHR's journey so far with focus on their 0 to 1 journey, current lead generation strategies & conversion. 

Talking points,

• what IDriveHR is all about
• how they have hit 5K MRR with around 18 paying customers
• how the founders used their credibility in the HR management consultancy space to get the first few customers
• how are they effectively using Linkedin & other closed communities to drive top-of-funnel leads
• how they innovatively use physical mail as part of the multi-channel outreach for warm leads
• conversion funnel & sales cycle
• why they are priced so low on a per-seat basis

You can also watch this episode on youtube here.