B2B marketing isn't just campaigns and channels - it's understanding your product like a PMM.

In this episode, Tas Bober (Founder at Scroll Lab) shares how realising her weakest link - product marketing - led her to build a lightweight, scalable framework every demand gen marketer can use to bridge the gap, run faster, and never rely on a last-minute slide again.

She breaks down:

• Why most campaigns fail from a lack of product context
• How she built a mini-PMM process from scratch
• Why this framework will save you (and your sales team) hours

Whether you’re in-house or agency-side, this is your blueprint for becoming a deeper generalist - and making better marketing decisions.