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Transitioning from Behind-The-Scenes to Growing Your Own Brand
Episode 3234th April 2024 • Course Building Secrets® Podcast • Tara Bryan
00:00:00 00:09:23

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In this episode, Tara discusses practical tips for making the transition from being the one helping customers achieve results to stepping into the role of Attractive Character in growing your own personal/professional brand.

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe.

This podcast is 100% focused on support, tips and example sharing, and building a community of business owners who are passionate about building awesome customer experiences.

We do that by building engaging, motivating, gamified, and customer-centered digital experiences. We come up with ideas and strategies to ensure that our customers can thrive and succeed.

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Find us at https://www.taralbryan.com

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Mentioned in this episode:

Strategy Call

Transcripts

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Hey everybody, welcome to today's episode of the course

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building secrets podcast. This one I am doing from my car

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because I am on the go today. So this topic I want to talk about

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today is really like are you used to playing behind the

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scenes are you used to like helping your customers,

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your you're working on projects, you're helping them actually

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execute on what needs to be done. And now you're trying to

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build a coaching business, or a productized service business,

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where now you have to actually like, be seen, right? Like, you

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have to be the one that's out there, you're the attractive

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character, you need to be way more visible than you were when

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you were helping your, your clients behind the scenes. And I

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gotta tell you that like that transition is no joke, right?

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Like, you really have to be intentional every single day

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about where you're putting your time and effort. Because, like,

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for me, when this, when I made that transition, one of the

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biggest challenges was, like, I was so used to being behind the

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scenes, I was so used to like doing the work, doing the

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projects, managing the projects, helping the team get things

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done, that when I had to step in front of that, to, you know, to

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go out and start the podcast and talk to people and do all the

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things. I really thought that a lot where I would find myself

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kind of going back and forth, right, I'd find myself,

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you know, knowing that I needed to get out and be more visible

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with the Battle of like, I just really am so used to right, like

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it was more habit than anything else used to just helping people

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in and being in the

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the role of the leader and the doer, versus the one who was

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going out and actually, you know, recruiting and helping

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other people see what it is that we had to offer. And so one of

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the biggest tips I have for you, if you're struggling with this

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right now is to you know, dedicate some blocked time in

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your calendar where you can put on each hat, right? So the very

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beginning of this, and you know, even when I sort of built a team

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for the very first time, one of the things I had to do was give

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myself permission to actually play in the work that we were

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doing, which sounds kind of funny, but

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again, like when I was doing it all myself, I was so used to

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just doing it, right. And then I hired a team. And they took that

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over then they started doing it. And I was like, Well, what do I

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do, right? Like I need to go in and, and help and, and at one

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point, it's my one of my favorite stories. But at one

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point, I remember my team looking at me and going, you

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need to stop helping, because you're not helping, right? Like

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you're screwing things up. And I was like, Oh my gosh, what do I

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do now? Right? It's that very same feeling that you're going

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to have when you start to transition from being the person

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who's behind the scenes to actually,

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you know, stepping into your own zone of genius, and working on

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like, how do you build this new business. So the biggest tip is,

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is like put the hat on, that allows you to do the activity

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that you are in, right, I found myself in that situation where I

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still wanted to tinker, I still wanted to figure out how things

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worked and stay current with the tools and the tech and the

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things that were going on. And so I would give myself at the

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time, I'd give myself Fridays. And I'd be like, okay, Friday is

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when I can go in and do whatever I want to do, right, build some

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portfolio projects,

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check it on what's happening, learn some new things, do all of

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the things. So I felt like I was still needed in the doing aspect

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of things, right. But every other day of the week, I was not

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I was not doing that, right, like I was doing other

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activities. And, and so I was able to sort of put my hat on on

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that day. And in fact, I was able to completely at one point

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you know, delete all of our, you know, proprietary tools that we

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use for our clients off of my computer, because I had to sort

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of force myself but

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but I got rid of them because it was such a distraction because I

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was having such a hard time transitioning from that role to

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the new role. And same thing with going from behind the

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scenes to more in front of the facing of the business is you

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know, what do you need to get rid of so that you show up in

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the way that you need to be showing up right now to grow

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your business. And again, so putting on that hat blocking

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some time for you to

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Go back and do the thing that you ultimately started your

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business for, right? Like, you have a love and a passion for

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whatever your thing is, that's okay. Like, it's okay to want to

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keep doing that. But as you grow and scale, you need to let go of

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some of the things that

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you were doing in the past in order to grow and get to that,

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that kind of next level of growth, and, but giving you

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permission, go spend some time doing it, give yourself that

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time, until you're ready to let it go like now, like, I can't

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even imagine being in the tools and fiddling around and doing

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all those things. Because I am so far removed from that, I'm

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still able to do what I do, and to grow my passion and grow my

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expertise. But I'm doing it in such a different way now, but I

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had to give myself permission to go back and do what I needed to

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do. So I didn't feel like it was such a loss at the time. And the

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same thing will happen for you as you start to step more into a

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different role within the growth of your business.

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But if you're struggling with that, like no sweat, right,

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like, schedule some time for you to go back and do it, maybe stay

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out of your team's way. Because we all know what happens when

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you give your team authority to go and do the thing. And then

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you step in and try and fix it. I say if you're not watching

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this video without with air quotes, right, like, you're not

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fixing it, you're just making it worse, but but give yourself

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that grace, give yourself that permission to go through the

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transition. And when you're ready, you'll let it go as you

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move into the next level of growth. So my tip for you today

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is recognize where you are and know that

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the longer you've been in a in a specific position or in growth

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cycle or mindset, or whatever it is, the more you need to work

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consciously to transition to a different place. And it may be a

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transition, right? It doesn't have to be a complete cut off

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from one to the other. So if you're struggling with this,

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that's normal and that's something that is going to

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happen. Keep going. Keep taking baby steps schedule some time on

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your calendar for one or the other.

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And and eventually it becomes easier. Alright, there you go.

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There is your course billing tip for today.

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