John shares the danger of excessive remarketing, plus a quick tip for optimizing your conversion paths to maximize your Google Ads ROI.

Learn why you should be cautious when it comes to remarketing and discover strategies to ensure your audiences are getting the most out of their interactions with your brand. Plus, get a quick tip for optimizing your conversion paths to avoid potential pitfalls.

Unlock the secrets of successful marketing with Google Ads and ensure your customer journey is always heading in the right direction. Watch this video now!

Related videos:

💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: https://youtu.be/LbcX_ENNnCM

🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: https://youtu.be/vlj3PXeiN0M

PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

0:00 Intro

0:22 Too much remarketing can harm your Google Ads campaigns

3:53 Quick tip when optimizing your conversion path

5:09 Work with the best Google Ads agency on the planet

Are you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.

Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads.

Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat.

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...

🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsagency #googleadshelp

Exactly.

Exactly.

Exactly right.

And then you leave it up to data driven to be like, and now here's

where we're gonna screw everything up.

Yeah.

And you're like, well, Laro eyes looks bad there.

Yep.

. Hey, wow, everyone's, everyone's brain's dead.

What, if any, what decision would you make from a conversion path that might make

you change anything inside a campaign?

If you were to see something inside conversion parts and go, oh, What would

you interpret inside conversion pass, which would cause you to take action

at, in a campaign inside Google ads?

I think sometimes, , I'll see clients doing too much remarketing.

So a second to last step.

And the last step is a lot of times directed.

Is it because of remarketing?

Possibly.

Can you control that?

Yeah, You can run the separate remarketing campaign or a YouTube

remarketing campaign on a low bird spend.

That's probably what's going on with, which is why I only

spend three grand a month on it.

Out of the 125 grand I.

I'm controlling how much remarketing I can at least do on that channel.

I know smart shopping is going remarketing, but that's only 515 of

the four grand, so I'm bringing in much more cold traffic at $3,500 and then

purposely trying to only spend $500 on it.

And it just so happened to be that the luck of the draw that this P

Smart shopping campaign, when I launched it, even after my main

pmax was up, was able to kick into remarketing and do really well.

My listing groups, , my CPCs are three bucks.

They're, and if I was looking at this from a standard shopping

campaign, we were paying 2025.

Cause this is a crazy competitive industry.

So that's just kind of cool.

As I know, I didn't get, a million users on inbound shopping.

, it is way.

Marketing and I just saw that my Pmax campaign was doing

really well on inbound search.

It actually is better than inbound shopping.

My inbound search Pmax is doing better, The, , YouTube was, free to do what?

YouTube.

Does cold because I have another campaign sucking up display away from it.

But could only come from an upgraded smart shopping campaign because

that's what smart shopping used to do.

Right.

Ooh, everyone got brain damage?

Yep.

Oh yeah.

All

feels like it.

I'm gonna watch this 12 seconds.

Hold on.

I love the Simpsons.

I was always, I, I joke with my wife because I said, I'm like The Simpsons.

I'm like, Homer trying to cook.

And he is like, cereal milk.

And that starts on fire.

. Yes.

Do you know what conversion?

Yes.

Yeah.

So that's what's really fun.

And the longer, longer that I do this, I find out.

You kind of set up a structure as best as you can.

You analyze the conversion path and then you restructure everything

And it's so unique.

It is so unique.

, your global efficiency, your m e r will dictate if you're

right and wrong in optimizing.

Oh, and here's a, quick tip.

Don't optimize your conversion path based on too few path links.

Optimize it based on the more path links.

So for example, I look at the one path link and then also the all, so if you look

at the paths descending, it's like, yep, PMAX bringing in a whole bunch of people.

Okay, well that's not the top conversion path.

When you're looking at revenue, that may not also be the top conversion path.

Look at the transactions descending, and then go and look

at more than one path length.

Be like, no prior events.

Cool.

I don't do anything.

That's not it General.

Okay, one click conversions.

That's that's not necessarily.

The people that just click on general and purchase one time.

That happened 13 times.

But also if you look at the S N O general campaign, the general to direct is five.

The general to direct four times is three, that's eight.

And then the general to direct three times is two.

Then two generals is two.

You start to see that there's more.

. Conversions that happened when you have more variations, rather than

just sorting decently and be like, well, that must be the best cause.

13 is less than five plus.

plus two, plus two plus two plus one, plus one, plus one, plus one plus one.

You see, you kinda see the pattern.

You're gonna end up with 30 conversions.

With that involved the general products that did not have just one click, and

that's where you start to analyze.

Look at when that shows up.

How often is it, number one, how often is it?

Number two, how often is it last?

Did it start?

To the end sequence, be more direct than anything else.

So you wanna, you wanna kinda interpret why you're trying to

identify what past people are taking.

Well, I was gonna say, when you typed in, like you typed in general, then it had

you typed in a control F typed in general.

It had one, there was 2020 conversion.

There were 20 conversions.

That general was in.

Just say you had a seven day window, then you could then go into Google Ads and

say, oh, but general's only showing up.

Google's only giving General four conversions.

So you can say to the customer, look what general's doing.

Look at all the touchpoints it's had in conversions.

Right.

And it was so funny.

Exactly.

Exactly.

Exactly.

Right.

And then you leave it up to data driven to be like, and now here's

where we're gonna screw everything up.

Yeah.

And you're like, well, the row eyes looks bad there.

Yeah.

. Hey, wow, everyone.

Everyone's brain's dead.

Let me just all like insulted everyone.

You're like everyone's brain dead.

. No, everyone's brain is dead.

Stop insulting all the employees.