I'm talking about the six-figure boundaries that protect your business from you — and why boundaries that bend are just suggestions in disguise.

This episode is about what actually happens when you don't enforce the limits you set. We get into why over-delivering can quietly become a liability, why "instant messaging" doesn't mean you owe anyone an instant reply, and the moment a throwaway comment from a fellow ads manager changed how I run my entire business. We also talk attention as a boundary in its own right — screen time, phone fasting, and creating before you consume — because protecting your business starts with protecting your own headspace.

The pattern is always the same: undefined boundaries don't create freedom, they create a slow-burning resentment that eventually shows up as burnout, and burnout is the real threat to your revenue, not your client load.

A boundary isn't a boundary unless you enforce it. Until then, it's just a suggestion.

Highlights:

(01:10) - Why perimenopause changed how Polly thinks about boundaries around health

(04:37) - The moment Polly realised her "boundaries" were actually just suggestions

(06:38) - What over-delivering was really costing her (and why her copywriter called it out)

(07:44) - "That doesn't happen to me" — the conversation that changed everything

(11:36) - Boundaries around attention: what The Dose Effect got right about screen time

(16:32) - Why Polly stopped checking her inbox until midday

(18:54) - Boundaries around client access, and why instant doesn't mean immediate

(24:16) - Boundaries around your calendar, and why Friday off starts on Monday

(27:00) - Boundaries around opportunity — the real question to ask before saying yes

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