Imagine turning one of your worst sales calls into a strategy that helps you confidently sell your offers to premium clients—without spending weeks creating a sales page. That’s exactly what happened to me.

In today’s episode, I’m sharing the story of how a single question from a client led me to develop my Offer One-Pager strategy: Package Your Process™", the exact approach that’s helped me sell over $600,000 in services with confidence and without requiring traditional sales pages.

🎯 You’ll Discover:

• Why skipping sales pages can actually help you sell faster and more effectively.
• The game-changing benefits of "visual selling" and how to make your offer crystal clear.
• How my Offer One-Pager strategy works—and why it’s a must authentic sales strategy for coaches, consultants, and service providers

📝 Next Steps Mentioned:

• Book a free consultation with me about Package Your Process™ with the Expert: https://www.greateststorycreative.com/consult
• Connect with me on LinkedIn and mention your favorite muppet! https://www.linkedin.com/in/anniefranceschi/

Welcome to the Establish Yourself® Podcast, your guide to elevating your brand, offers, and systems as a coach, consultant, or service provider. I'm Annie Franceschi of Greatest Story Creative®. I'm a brand strategist, author, former Disney storyteller, and forever Muppet fan. If you're ready for next level success, we'll get clear on your brand, Package Your Process™, and streamline your systems so you can land quality clients, boost profit, and make time for big dreams in your business and beyond. If you're ready for less confusion and more magic, it's time to establish yourself.

They bring out the perfectionism in me. And once I started doing this visual selling- sort of packaging my process into what I call an offer one pager, like what I shared with Pamela. I found I didn't have to build a sales page. I didn't need to. So I would get on a call and I would throw up this one pager and talk through my offer. So they'd say, yeah, that sounds great.

We do a kickoff and we'd be off to the races working together. This has worked so well for me that I've sold over $600,000 in services for offers that do not, even to this day, have a sales page.

I've been offering what I call magic strategy days for years.

I let people borrow me as a business partner for the day. It's a magic strategy day.

I was offering them for four or five years before I built a sales page.

I do have an offer I'll be talking about today called Package Your Process™ with the Expert. That does not yet have a sales page, but I'm currently working on one.

What I'm trying to teach you is to not let the kind of major project of building a sales page hold you back. And in fact, when you do this one pager strategy, it gives you a chance to sort of test things out and figure out what the offer's going to be and how to talk about it in a clear way so that when you do ultimately create that great sales page, it's really going to reflect the value that you bring.

And I want you to be able to do that. I want you to go from idea to reality, to working with clients and helping them as soon as possible and cutting out the hours upon hours and weeks upon weeks and you know, if you were not a graphic designer, if you are not a web person- All the money that goes into all of that.

Right. So can you keep it simple? I have kept it so simple and it has been totally a game changer and I want to teach you how to have faster, more effective launches and how to sell without sales pages by packaging your process.

So here's what you need to know to get started.

The first thing you want to do is not about design.

And didn't have any in inventory. You know, that would obviously never happen, but it happens to those of us who sell our brains. Because we skip this step of packaging our expertise. So I don't want you to skip that. I want you to start there. I want you to get really clear on what your offer is. What's the name of it?

What is it called? Who is it for? And why is it a solution to their biggest problem? So get clear on the what.

The second step is the one that I felt is unique to me- is something that I've never seen another consultant in my world do which is make it visual and easy to explain. So that's where that offer one pager comes in.

I have been doing this for so many years and I'm like, here, here is the library. Here's how you do it. Here's the art of getting clear and here's the art of where to stick it all, right? So it's like, great, great. one-pager, Annie. I'm going to take the guesswork out of it for you. If we work together right. I'm going to hand you my library.

We're going to do it together. And then you're going to get the access to that for the future. So when you come up with more offers, you can brand them and sell them with confidence too.

So that's the second bit, make it visual, easy to explain.

I'm sure you've got them. But many years ago, I started tracking my time. And when I started tracking my time, I made the unfortunate realization that's been very profitable for me, which is how long things take. So creating all those fancy marketing strategies and funnels. They take a lot of time. They take a lot of resources.

They take a lot of stress and focus, and focus is so essential to your profit and to your satisfaction in your business. That's why I like to sell this way. I can come up with an idea and within a day or two, I can have that one pager. I can have my clarity of what it is and I can be out there talking about it.

We have been taught so much to not sell ourselves that we are effectively hiding our value under a rock. And we were just praying that our ideal clients will just look over that rock, but you don't have to do that. I think owning your expertise and your value. So, you know, wherever you are on that spectrum, I see you.

I hear you, but packaging your process and having that visual- one of the magic ingredients of why it worked so incredibly well is I talk about it wherever I can. You can grow to six figures or more, if you follow this visibility strategy: talk about what you do, who it's for and how to work with you. Having that one pager having packaged my process, I make that so much easier for people I'm talking about a specific offer for a specific person and talking about what is the next step.

Here's what he had to say, "using clear visuals to tell the story helps convey my value faster and more convincingly than anything else I've tried. I've secured two significant client projects and a speaking gig. I'm convinced that the visuals did a lot of the heavy lifting to land all three $60,000, unexpected revenue." We love that.

If you've been thinking about launching a new offer or just talking about one you have, if you want to get more clients, the first step is to talk about it. So, you know, if you want to start offering a service, but the perfect marketing and the pressure of sales pages is holding you back- take this as permission.

That's right. You get foreseeable lifetime access to the strategies and the templates. So we do it together and then you are set. I mean, it's the best, right? And if that feels like a fit for you, if you're a coach, consultant, or service business owner, and you want to be branding and selling what you do confidently and visually, I can help you do this.

So if you're curious about this, you can hop on my calendar and set a free time to talk with me at greatest story creative.com/consult. I'll make sure that's here in the notes as well, but until then I wish you every success with packaging your process, selling without sales pages, and getting those offers out the door and getting them to help the people I know you want to help. So here's to packaging your process.

Mention your favorite Muppet in your message so I know you're a fan of the show. And for expert branding help, a free consultation and more resources, visit greateststorycreative. com / slash podcast. Now here it is your moment of magic.

Do you want to hear Leo's favorite joke? What does the smelly train say? Toot toot!