Nick King, Insight Director at Auto Trader UK and Scott Case, CEO of Recurrent, join the show today to discuss the UK's electric vehicle landscape, noting only 4% of the 35 million vehicles being driven are electric. Despite EVs being well-suited to the UK's relatively short average travel distances, range anxiety and an intense resistance to change keep some consumers hesitant. Nick also discusses Auto Trader UK's strategic focus on EVs in order to anticipate the ZEV mandate which has set ambitious targets for emissions-free vehicle sales by 2030. Myths surrounding EVs—like their reliance on coal power—are dispelled, highlighting significant misinformation in the media. Be sure to listen to the end of the episode to hear a clip of Nick's chart topping single, "Rosemary" played by his former band in the 90's, Great Northern Electrics. A wise man once said, "Everything you do in life, gets you ready for the next thing!"

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Hear the full song (Great Northern Electrics) mentioned in this episode here!

https://www.youtube.com/watch?v=KyCaCgdO4QY

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This episode is sponsored by Recurrent, an EV analytics provider with 500 million recorded miles of range and battery insights on used electric cars. Explore solutions for wholesalers and retailers at https://www.recurrentauto.com/dealers

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Connect with Elena:

https://evs4everyone.com/

https://www.linkedin.com/in/elenaciccotelli/

Let's talk on X:

https://twitter.com/EVs_forEveryone

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https://www.linkedin.com/company/the-evs-for-everyone-podcast/

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Connect with Nick King on LinkedIn: http://linkedin.com/in/nick-king-2125391

Connect with Scott Case on LinkedIn: http://linkedin.com/in/scott-case-193139