P.A. Nisbet (pronounced "nesbit") is a painter of outdoor landscapes, based in Santa Fe, and this year he's a panelist at the Western Art Society's Quest for the West. Before his career in fine art, he was a commercial artists (illustration and graphic design). He's quoted as saying "no artist is going to survive without being a business person." In this episode of The Thriving Artist Podcast, he answers questions about the fundamental tension between being effective as an artist and effectiveness of growing and marketing a body of salable work.
Knowing your audience
Business best practices
Commercial viability vs. imitating commercial success
The tension between art as creation and art as business (distinct but inseparable)
Artistic clarity - intrinsic personal vision as a component of commercial visibility
Collaborating effectively with galleries
Doing your own marketing vs. relying on galleries
Quantity of artists & its effect on gallery collaboration
Quantity of work & its effect on gallery collaboration
Market awareness and production values: sizes, price points, speed of production
Holding your own with galleries: filling orders v.s. producing art
How to price your art: competitive pricing and transparent pricing
Market awareness and competition for gallery space
The working artist as social artist: the value of going to parties
Quest for the West
This 35-minute episode is a treasure trove of critical insights for creating and managing a career as an artist. In particular, the focus on working with galleries and exploration of how to price your work are gold!
Listen now, or download and take it with you on your phone or mobile device. P.A. Nisbet may be reached at panisbet.com
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