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Brandwashed: Tricks companies use to manipulate our minds and persuade us to buy
14th April 2020 • Bookey App 30 mins Book Summaries Knowledge Notes and More • Bookey APP
00:00:00 00:10:25

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Brands are now profoundly rooted in our daily life. Some of us even get addicted to one specific brand. Why can these brand marketers successfully manipulate us? As is revealed in this book, brand marketing has schemed to prey on and amplify consumers' most deeply rooted emotional needs. Fear, anxiety, desire, conformity, and so on, are all in the service of manipulating the way we think, act, and make decisions.

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