Shownotes
Brands are now profoundly rooted in our daily life. Some of us even get addicted to one specific brand. Why can these brand marketers successfully manipulate us? As is revealed in this book, brand marketing has schemed to prey on and amplify consumers' most deeply rooted emotional needs. Fear, anxiety, desire, conformity, and so on, are all in the service of manipulating the way we think, act, and make decisions.