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Ep. 028 - Focal Points with CoHost Jonny Edward: The Recap of WPPI 2024 (Part 2)
Episode 2826th March 2024 • Generator • Matt Stagliano
00:00:00 01:04:50

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This is another installment of a sub-series of Generator called "Focal Points" where Maine photographer Matt Stagliano speaks with Jonny Edward, a commercial and portrait photographer, as well a top-tier educator based in Denver, Colorado about a variety of topics.

Podcast Title: Generator: Focal Points

Episode Title: The Recap of WPPI 2024 (Part 2)

Episode Number: 028

Publish Date: 26 March 2024

Description: In this episode, Matt & Jonny recount their vastly different experiences at WPPI 2024 in Las Vegas. This is Part 2 of a two part episode.

Keywords: creativity, WPPI, trade show, conference, photography, career, growth, community, podcasting, professional etiquette

Key Topics and Talking Points

  • Solving issues in photography shooting bays
  • The need for more photography podcasts
  • The importance of reading shipping labels
  • A last night in Vegas

Resources and Links

  • For more on Jonny Edward's photography and educational courses, please visit jonnyedward.com

Calls to Action

Mentioned in this episode:

Cyanide

Transcripts

Matt Stagliano:

Well, would you look at that I haven't fired

Matt Stagliano:

myself from hosting this podcast yet. So I'm going to call that a

Matt Stagliano:

small victory. This week, I'll keep this intro pretty short.

Matt Stagliano:

What you're about to hear is part two of a long conversation

Matt Stagliano:

that I had with Johnny Edward, about all things WPPI 2024. If

Matt Stagliano:

you haven't had the chance, be sure to go back and listen to

Matt Stagliano:

part one, because that will give you the foundation for

Matt Stagliano:

everything that we talk about here. That's it. That's my

Matt Stagliano:

introduction. So let's dive in, shall we? Thanks again for

Matt Stagliano:

joining me. And without further delay, here's part two of the

Matt Stagliano:

WPPI 2024 recap with Johnny Edward.

Jonny Edward:

You know, I guess probably the biggest overriding

Jonny Edward:

thing, like the thematic element that keeps coming back to me is

Jonny Edward:

this idea of like, firstly, honoring ourselves as artists,

Jonny Edward:

and then thusly honoring those who we're working with,

Jonny Edward:

alongside colleagues, allied professionals, models, subjects,

Jonny Edward:

you know, all of these different things, and it just feels like

Jonny Edward:

it's really easy to lose sight of that, you know, art, to me is

Jonny Edward:

this really beautiful poetic expression of self. And so when

Jonny Edward:

we lose sight of ourselves, we lose sight of our arts. And then

Jonny Edward:

when we lose sight of ourselves and our art, we lose sight of

Jonny Edward:

everything that comes along with that. Everything that that sort

Jonny Edward:

of encapsulates that includes the people directly and

Jonny Edward:

peripherally, who were engaged with and involved with directly

Jonny Edward:

and indirectly, but I think so much of this just comes back

Jonny Edward:

down to that, for me, at least,

Matt Stagliano:

you know, I find myself beating myself up quite a

Matt Stagliano:

bit, because I feel like an elitist I feel like a snob, or

Matt Stagliano:

that I have a very high opinion of myself when I go to a show

Matt Stagliano:

like WPPI, because I'm so insulated in my own little world

Matt Stagliano:

of my own business, and I'm trying to make things work and

Matt Stagliano:

survive. And I don't know the numbers, but I'd have to say

Matt Stagliano:

probably 50% are probably not full time, pro photographers,

Matt Stagliano:

right? Or they're Pro, but it's a side hustle or whatnot. Yeah,

Matt Stagliano:

which is all fine. But I think I find myself being a little bit

Matt Stagliano:

too, too exclusive, too elitist. And I want everybody to be at

Matt Stagliano:

the same high standard that I try to maintain that, you know,

Matt Stagliano:

is my version of a high standard. And when I don't see

Matt Stagliano:

that I get annoyed. And you know, that's not necessarily

Matt Stagliano:

right. It's not my position to judge anybody else or feel a

Matt Stagliano:

certain way about someone because they're not doing what

Matt Stagliano:

I'm doing. So I often find that I need to keep myself in check,

Matt Stagliano:

because I can go from just kind of cool guy to judgmental

Matt Stagliano:

asshole. In lightspeed. Yeah, I'm a nobody in a huge pond of

Matt Stagliano:

photographers. Yet, in my own world, I am a big fish in a

Matt Stagliano:

teaspoon, right? So, you know, as much as I sound like, I'm

Matt Stagliano:

cutting things apart. While I talk about this. It's really

Matt Stagliano:

nothing but stream of consciousness. So we were

Matt Stagliano:

talking a few minutes ago about the shooting bays, and ways that

Matt Stagliano:

we can maybe improve them. I wanted to get your thoughts on a

Matt Stagliano:

couple of things. One, I know, when we go into the shooting

Matt Stagliano:

base, there's typically one light, maybe a two light setup.

Matt Stagliano:

Yeah. And like you're saying, don't touch them under penalty

Matt Stagliano:

of death, because then you won't be able to get a properly

Matt Stagliano:

exposed photo. Yeah, I wanted to get your feel. Because they went

Matt Stagliano:

back to strobes this year from constant lights last year. Yep.

Matt Stagliano:

Would it be better to say, All right, here's a two light setup.

Matt Stagliano:

Here are the settings for three different looks with that to

Matt Stagliano:

light setup. And you have three minutes, one minute for each

Matt Stagliano:

setup to try it out. To give people a little bit more

Matt Stagliano:

variety. I don't know if that's feasible. But let's talk about

Matt Stagliano:

that the constant versus strobe can we do you know, multiple

Matt Stagliano:

lighting setups in one day.

Jonny Edward:

So on the constant versus strobe thing, obviously,

Jonny Edward:

I'm heavily biased in this since I predominantly use constant

Jonny Edward:

lights these days. And I do that for a number of reasons. As an

Jonny Edward:

artist, I use constant lights. And I've elucidated on this a

Jonny Edward:

little bit before but because it allows me to stay better

Jonny Edward:

connected to the person in front of my lens, there's less

Jonny Edward:

technical minutiae to deal with, there's less things that could

Jonny Edward:

possibly go wrong. If you're working with a professional

Jonny Edward:

model, sometimes it's really nice to have a straw because

Jonny Edward:

they can just move relative to the flash, right? So you're

Jonny Edward:

working with someone who's amazing and they just, and it

Jonny Edward:

looks like dance and it's mesmerized, and that's not how

Jonny Edward:

most people are who step in front of our lens. It's jarring

Jonny Edward:

If you're nervous, and you sit here and you put me in front of

Jonny Edward:

all these lights, and I'm uncomfortable, then you just

Jonny Edward:

start throwing strokes to be able to walk, you know, and so

Jonny Edward:

it's uncomfortable. So I do that number one to stay connected to

Jonny Edward:

the people. But as an educator, especially because I work with

Jonny Edward:

so much shadow, it's really brilliant to be able to

Jonny Edward:

demonstrate foundational lighting topics in real time.

Jonny Edward:

You know, if I were to take the key light in front of me and

Jonny Edward:

move it away and say this is what feathering looks like. And

Jonny Edward:

so we don't have to imagine it. And we don't have to jump to a

Jonny Edward:

screen on the back of a camera or something where it's either

Jonny Edward:

going to, you can just see it, you can see Phil in real time,

Jonny Edward:

here's what happens when we turn that up. Here's what happens

Jonny Edward:

when we turn that down, you can see the effective color

Jonny Edward:

temperature look at when those shadow lights become warmer and

Jonny Edward:

cooler. So it's very, it's a lot easier to I think, educate and

Jonny Edward:

empower photographers when working with constant light. So

Jonny Edward:

I you know, once again, this goes back to ideal versus

Jonny Edward:

monetary. And I think that's the big debate. I know that Profoto

Jonny Edward:

wanted to be the exclusive provider of light and Profoto I

Jonny Edward:

love working with your strobes. If you want to pick up a maniac

Jonny Edward:

who makes amazing art is a wild card to be up sometime, I'll

Jonny Edward:

totally throw everyone for a loop and switch over to strobe

Jonny Edward:

that's not true, but maybe it's true. But um, you know, I know

Jonny Edward:

they wanted to do that, I wouldn't necessarily want to see

Jonny Edward:

something like WPPI or TPM switch to using constants

Jonny Edward:

exclusively. But I think a mixture is important, I think

Jonny Edward:

it's really important to be able to show photographers that

Jonny Edward:

ultimately, outside of the physics element light is light,

Jonny Edward:

whether it's coming from an incandescent bulb, whether it's

Jonny Edward:

coming from the sun, whether it's coming from a strobe,

Jonny Edward:

whether it's coming from a constant light, light is light,

Jonny Edward:

and of course light behaves differently. And we can talk

Jonny Edward:

about CRI and skin tones and get into the nerdy aspect. But for

Jonny Edward:

our purposes, 95% of the time, light is light. And I think it's

Jonny Edward:

important for people to get away from the dogma and from the

Jonny Edward:

sales pitches and go oh, fuck, like, I can literally have a

Jonny Edward:

light bulb from my house and make world class art, I do not

Jonny Edward:

need to have a $5,000 strobe with a $5,000 modifier on it. I

Jonny Edward:

also think that it allows us to educate better when we're

Jonny Edward:

working with constant light. So that did throw me for a loop.

Jonny Edward:

And in fact, with the production team when I was talking to them

Jonny Edward:

before, before, you know, WPPI actually took place I was like,

Jonny Edward:

Listen, if there's constant light, please give me that

Jonny Edward:

because then you don't have the trigger issue. And I think for

Jonny Edward:

me, that's the hardest thing I guess if I if I was going to

Jonny Edward:

summarize this is if you're a new or photographer, new ish, if

Jonny Edward:

you're new to let's say, studio lighting, or whatever we want to

Jonny Edward:

say you're not comfortable, we don't even need to use the word

Jonny Edward:

new. I think that's probably wrong. You're not comfortable

Jonny Edward:

with studio lighting. And now you have 30 Fucking people

Jonny Edward:

behind you. And you've been waiting in line for 30 minutes,

Jonny Edward:

and it's someone you really want to photograph and you're already

Jonny Edward:

fucking trepidatious and you might be taking that Xanax just

Jonny Edward:

enough, you know, in your fucking shaking. And you're

Jonny Edward:

like, Hello, my name is Chris and I you I love your look and

Jonny Edward:

and now you have this fucking light you've never worked with,

Jonny Edward:

you've never mounted a trigger onto your camera. You don't know

Jonny Edward:

why your screen is black because of exposure compensation. And

Jonny Edward:

you're sitting there and you have two minutes to create and

Jonny Edward:

it feels like everything is going fucking wrong. That's a

Jonny Edward:

shitty experience. Yep. I think that for me was harder than

Jonny Edward:

anything else was seeing someone who is so excited and so fucking

Jonny Edward:

elated. Then look at their camera go Johnny, why is it

Jonny Edward:

black, and I'm like, listen, it's for this reason, I've never

Jonny Edward:

used your camera. If you take it to Canon, Fuji Sony, they'll fix

Jonny Edward:

it for you come back, I'll make sure your first but it was so

Jonny Edward:

defeating for them. So it adds an unnecessary layer of

Jonny Edward:

technical complexity to people who are already struggling with

Jonny Edward:

the technical side of our craft. And I think that is very, very

Jonny Edward:

unfortunate. So I would love to see the reintroduction of

Jonny Edward:

constant and I don't care. It could be Nan light, it could be

Jonny Edward:

aperture, it could be go docks, I have no invested interest. But

Jonny Edward:

I think just to allow people to be more invested in the creative

Jonny Edward:

process rather than technical minutiae. That is huge, because they're

Matt Stagliano:

now looking at you to be not only the model and

Matt Stagliano:

the teacher, but also the technical expert on their

Matt Stagliano:

specific camera model from their specific platform on their

Matt Stagliano:

specific firmware that they haven't updated because they

Matt Stagliano:

didn't know they could update it. That was one thing that I

Matt Stagliano:

saw over and over and over and primarily with Nikon shooters,

Matt Stagliano:

that their exposure compensation settings buried like 37 menus

Matt Stagliano:

deep. And it was unfortunate because I saw great shooters

Matt Stagliano:

with great ideas. Yeah, struggling with the technical

Matt Stagliano:

side. And I think that does add into the frustration it takes

Matt Stagliano:

you out of the element. It takes you out of the process, and all

Matt Stagliano:

that good energy that you had just spills out all over the

Matt Stagliano:

floor. You got defeated by your camera. You know one thing I

Matt Stagliano:

would have liked to have seen because Profoto did a great job

Matt Stagliano:

in the production team are the unsung heroes of the LM

Jonny Edward:

and everyone else on that team are fucking the

Jonny Edward:

real MVPs and heroes, watching

Matt Stagliano:

Kelan and Matt just crushed the entire show. I

Matt Stagliano:

mean, it just nonstop. I can't imagine what's on their

Matt Stagliano:

shoulders and they crushed it. But having technical experts in

Matt Stagliano:

the shooting Bay Area, a Profoto, representative or two,

Matt Stagliano:

yeah, right, going back and forth, just making sure that

Matt Stagliano:

people understand how to use the trigger, maybe talking about the

Matt Stagliano:

product a little bit. It's

Jonny Edward:

a missed opportunity for these brands to

Jonny Edward:

me too. And obviously, like, I'm a single fucking solo LLC, right

Jonny Edward:

guy, and he's in the suburbs of Denver in this, you know,

Jonny Edward:

generational area where I'm basically surrounded by

Jonny Edward:

nothingness or people who are in their 70s, who want to give me

Jonny Edward:

antique. So like, I am very isolated in that way, not

Jonny Edward:

isolated, like you. But I mean, so you take this Profoto idea.

Jonny Edward:

The other brilliant thing is, if I was Profoto, not only would I

Jonny Edward:

want my technical experts there to do that, but if the line is

Jonny Edward:

20 people long walk that line, every party, you're going to be

Jonny Edward:

coming up, let's do this, let's do that. It allows for a level

Jonny Edward:

of interactivity and service that could directly translate

Jonny Edward:

into revenue. And it's not to say sell to us at all points in

Jonny Edward:

time. But for more of a consultative element to be like,

Jonny Edward:

Hey, have you ever used strobes before? No, you haven't? Are you

Jonny Edward:

on Nikon? Let's make sure this setting is right. Big enough

Jonny Edward:

value that would fucking add would be substantial. The

Jonny Edward:

comfort that that would create would be amazing, the stress

Jonny Edward:

that would alleviate would be fantastic. And especially for

Jonny Edward:

the person who's running the booth, or for the model, they're

Jonny Edward:

now not being confronted with that in that two minute period

Jonny Edward:

that has already been addressed and is taken care of. So this

Jonny Edward:

person can focus on what it is they are doing. And yeah, I

Jonny Edward:

think it's you know, sometimes you get thrown to the wolves,

Jonny Edward:

there is an understaffing element to all of these things

Jonny Edward:

always everywhere in life. Now, you know, if you're going to

Jonny Edward:

have someone running a booth, they should have worked with

Jonny Edward:

those strobes or gotten a crash course on it, even if it's a

Jonny Edward:

basic video thing, like, this is how you swap a battery. This is

Jonny Edward:

how you reset the transmitter. These are the basic things and

Jonny Edward:

even having a laminated sheet for them to say like If This

Jonny Edward:

Then That, here are the three steps like unplug the modem to

Jonny Edward:

start, give it 10 seconds and plug it back in. That's hugely

Jonny Edward:

empowering for everyone. So I couldn't agree more with that.

Jonny Edward:

And there is that that that sort of sad element of the timer

Jonny Edward:

thing like I did not run a timer the first day WPPI production

Jonny Edward:

quickly gave me a handler day to to run a timer for me. Yeah. Now

Jonny Edward:

that was kind of odd, because everyone was self managing. And

Jonny Edward:

I would address them and I would just talk to the crowd and mass

Jonny Edward:

and say, Hey, listen, I'm not going to run a fucking timer.

Jonny Edward:

Number one, I don't have the ability to number two, we're all

Jonny Edward:

adults. If you take a little bit longer, or you're a little bit

Jonny Edward:

shorter, but let's be courteous, you can feel the energy. When

Jonny Edward:

people are like, alright, Matt, you've done fucking enough get

Jonny Edward:

out of the way. You know, when you're overreaching, let's self

Jonny Edward:

manage, because we're adults, let's self manage because we're

Jonny Edward:

a community. And I get that that's not necessarily feasible

Jonny Edward:

for every place and time but that hardline two minutes, even

Jonny Edward:

when I was shooting it a couple of days when we were together at

Jonny Edward:

TPM, I got in and I got that one light turned off. And by the

Jonny Edward:

time I turn that light off, got my camera settings fiddled, went

Jonny Edward:

in and talked to the model who was there and said, Hey, I'm

Jonny Edward:

Johnny, what's your name? You're a fucking badass. Thank you so

Jonny Edward:

much for killing it. And step back. It was brought to you at

Jonny Edward:

47 seconds and I was like, Oh, shit. Okay, now it's time to go

Jonny Edward:

in for me. The trigger wasn't registering properly with my hot

Jonny Edward:

shoe. So I was dealing with an exposure compensation issue. And

Jonny Edward:

I just shot with the black screen. And what a lot of people

Jonny Edward:

don't realize is on mirrorless that actually affects not only

Jonny Edward:

what you're seeing, but the focus based on how stop down the

Jonny Edward:

lenses. So then your camera's guessing while you're guessing

Jonny Edward:

in the strobes firing at random fucking times you like I hope I

Jonny Edward:

get something that's fucking great. And you might walk into

Jonny Edward:

something and you walk away shaking and you're like, Oh,

Jonny Edward:

look at this great photo that I kind of made, but was kind of

Jonny Edward:

made for me just based on chance and happenstance. Yeah, I love

Jonny Edward:

the idea of the settings thing that you said too. I think that

Jonny Edward:

even if it wasn't three defined setting, saying all right,

Jonny Edward:

people were working with strobes. We're locking in our

Jonny Edward:

ISO and our shutter speed. However, here's three different

Jonny Edward:

aperture settings for low key high key middle of the ground,

Jonny Edward:

really dark shadows, really bright shadows somewhere in

Jonny Edward:

between and saying, shoot with all of this, see what you want,

Jonny Edward:

because what people would do, especially since I'm a well

Jonny Edward:

known photographer, as well, as they take a shot, I'm like, hey,

Jonny Edward:

what do you think of it? They're like Johnny, what do you think

Jonny Edward:

and I do doesn't fucking matter what I think. Like, I'm not here

Jonny Edward:

to portfolio review. I'm not here to create for you. Do you

Jonny Edward:

want bright shadows? No, well, then that's probably not good.

Jonny Edward:

Let's darken those up. Right So giving people some levity or

Jonny Edward:

some like space to play in a way that still safe in a way that's

Jonny Edward:

still predefined, but where there's some fucking switch

Jonny Edward:

there would be monumental. And then someone gets to decide for

Jonny Edward:

themselves. If they own the brain that's between their two

Jonny Edward:

ears. I like it darker, I like it brighter, and then they start

Jonny Edward:

to develop a way of critically evaluating their images. So in a

Jonny Edward:

very direct but indirect way we start to better equip these

Jonny Edward:

artists to evaluate their own work and what it is they want to

Jonny Edward:

do and why. And so we're not just having someone recite verse

Jonny Edward:

we're helping them actually develop the language skills to

Jonny Edward:

compose verse of their own. And that is massive

Matt Stagliano:

at portrait masters in Arizona last year

Matt Stagliano:

when I was in helping in the booth when people would come up.

Matt Stagliano:

And before you know, someone would be shooting the next

Matt Stagliano:

person in line, I'd be having a conversation with them saying,

Matt Stagliano:

so what is it that you have in your mind? What's the look that

Matt Stagliano:

you want to have? And is this how you would set things up? And

Matt Stagliano:

they might say something like, Yep, this is exactly what I

Matt Stagliano:

wanted, or I've never used strobes before. Or, you know, I

Matt Stagliano:

usually only use one light that at least gave me information to

Matt Stagliano:

say we're going rate, I understand what your level and

Matt Stagliano:

capability is. Do you want to stretch that? Or do you just

Matt Stagliano:

want to shoot your style? Or do you want to shoot for a properly

Matt Stagliano:

exposed photo, as listed on the settings on their beautiful

Matt Stagliano:

white poster board? Do you want that? My intention was to just

Matt Stagliano:

get people to think critically about what it is that they want

Matt Stagliano:

it to slow down a little bit, have some intention, and tell me

Matt Stagliano:

what it is that they saw in their head so that I could help

Matt Stagliano:

them create that? Yes, I did not want them like they were doing

Matt Stagliano:

to you say what do you think of this? I would always turn that

Matt Stagliano:

around. What do you think of it? Yeah, totally. Right. So you

Matt Stagliano:

know, in thinking and brainstorming like we are about

Matt Stagliano:

how to make this experience better. From a shooting Bay

Matt Stagliano:

perspective, I had alluded way early in this conversation to

Matt Stagliano:

Peter Hurley section down the end, I was wondering if it would

Matt Stagliano:

be possible to create a cordoned off area just for shooting base

Matt Stagliano:

kinda like they had in the TPM portion earlier in the week. And

Matt Stagliano:

have in that main hall, a cordoned off area for nothing

Matt Stagliano:

but shooting base have a limited amount of people having like a

Matt Stagliano:

bouncer Yonsei, there's only 100 people allowed for these 30

Matt Stagliano:

Shooting bays at a given time, and you've got an encounter in

Matt Stagliano:

and out counter when someone then you let someone else.

Matt Stagliano:

Right, and in a way that allows people to not feel the chaos and

Matt Stagliano:

the pressure and the intensity of it all. And they walk around

Matt Stagliano:

and they shoot what they shoot, whether you have time slots, or

Matt Stagliano:

whether it's a one in one out thing, capacity issue. I feel

Matt Stagliano:

like by removing that into its own area, yeah, that Yeah, it'll

Matt Stagliano:

be crowded at times. And it will be, you know, good flow all day

Matt Stagliano:

long. But it's not going to hinder getting to some of the

Matt Stagliano:

other booths as well. And it's not taking away from the

Matt Stagliano:

vendors. And if you want it to have vendors or other high

Matt Stagliano:

profile educators wandering around the shooting Bay Area,

Matt Stagliano:

awesome. That just adds to it. I feel like we're trying to

Matt Stagliano:

combine too much into the trade show portion. And we're

Matt Stagliano:

sacrificing creativity for commerce. Right. And there's,

Matt Stagliano:

yeah, there's the balance that everybody that's ever organized

Matt Stagliano:

a trade show how to wrangle with right. And it's not an easy

Matt Stagliano:

task. Yep. But I'm wondering if more people are leaning into

Matt Stagliano:

having that shooting experience, making that its own thing,

Matt Stagliano:

Disneyland pass instead of going on Photowalks. I've got my $150

Matt Stagliano:

ticket. And that allows me into a private shooting bay area as

Matt Stagliano:

much as I want during the week to learn different things to

Matt Stagliano:

work with different lighting, rather than just having an

Matt Stagliano:

avenue of shooting base, creating an experience out of it

Matt Stagliano:

that is attached to but somewhat separated from the main

Matt Stagliano:

tradeshow era. Oh, great. What were some of the best things

Matt Stagliano:

that you saw at the show?

Jonny Edward:

I think what probably probably my favorite

Jonny Edward:

things that I saw had nothing to do with the shooting bays had

Jonny Edward:

nothing to do with the vendors. It was seeing people who let's

Jonny Edward:

say only knew each other online from across the world and

Jonny Edward:

running to each other, like a cinematic film and jumping into

Jonny Edward:

each other's arms going, oh my god, I finally get to meet you.

Jonny Edward:

I finally get to say hello, I finally get to hang out with

Jonny Edward:

you. You've helped me so much. We've known each other for years

Jonny Edward:

now we get to be present as people. So that humanistic

Jonny Edward:

element saying the same thing in the hallways and people being

Jonny Edward:

like, Oh my God, oh, it's so and so wonderful. Hey, can I get

Jonny Edward:

this and get that like that was really really beautiful to me.

Jonny Edward:

It felt so innocent. And it felt so cool and wholehearted and it

Jonny Edward:

was such an aside to the chaos and the commerce and all of

Jonny Edward:

these other things that sort of define so much of this to just

Jonny Edward:

see people genuinely excited and in passion to see one another

Jonny Edward:

and to be present with one another that for me was was

Jonny Edward:

absolutely brilliant. I love that there's some really amazing

Jonny Edward:

educators and I love seeing the people who have notoriety, Be

Jonny Edward:

gracious to actually stop and take the time to go like, Hey,

Jonny Edward:

I'm exhausted. But oh my gosh, you said you love my work. I

Jonny Edward:

have two minutes. But those two minutes are yours. Let's talk.

Jonny Edward:

Let's take a selfie. So seeing people being human and operating

Jonny Edward:

from that, sort of almost prerogative of humaneness was

Jonny Edward:

brilliant. On the flip side, I saw some really ugly things,

Jonny Edward:

where there were people of notoriety, who literally could

Jonny Edward:

not be bothered to even smile at folks. And that felt really

Jonny Edward:

fucked up. But the nice thing about that is the contrast

Jonny Edward:

creates a beautiful differential where you see the people who

Jonny Edward:

don't do that, and it makes the people who do that much more

Jonny Edward:

significant and lauded. I mean, to be completely honest, since

Jonny Edward:

we're this far into the conversation, some of the best

Jonny Edward:

chats I had, were in the bathroom, no lie, like, I was

Jonny Edward:

standing at a urinal, and someone came up there to down

Jonny Edward:

space. And they're like, Hey, you're Johnny, right? You know,

Jonny Edward:

doing the site. And I'm like, Yeah, I'm Johnny, what's going

Jonny Edward:

on? And they're like, Yeah, you were killing it out there, man.

Jonny Edward:

Like, I really want to come to your booth. That's phenomenal.

Jonny Edward:

I'm like, Oh, where are you from? I'm from Madison,

Jonny Edward:

Wisconsin. I shoot weddings. Oh, what do you want to get into?

Jonny Edward:

And so over the course of this, streaming, 30 or 45 seconds, you

Jonny Edward:

know, we connected as human beings and we're washing our

Jonny Edward:

hands, and it's like, Hey, I hope to see you tonight. Are you

Jonny Edward:

going somewhere? So you know, even you talking about that

Jonny Edward:

elements of things being removed, I would love to just

Jonny Edward:

see like, an off floor lounge. And it doesn't have to be a

Jonny Edward:

quiet space. But in one of the other rooms, it's like, Hey, do

Jonny Edward:

you need to reset like we're gonna essentially use library

Jonny Edward:

voices. We're gonna have some ambience musics, and she'll stop

Jonny Edward:

playing, there's fucking chamomile tea and water. You can

Jonny Edward:

come in and you can just sit amongst everyone else and just

Jonny Edward:

be like, Hey, we're just people here. And we don't have to be in

Jonny Edward:

motion. We don't have to be achieving. We don't have to be

Jonny Edward:

producing. We don't have to be purchasing, we can just be

Jonny Edward:

present with one another. There's so much power in that.

Jonny Edward:

And that's a hard thing to quantify. But for me, that was

Jonny Edward:

my, my favorite thing. And I had that happen. You'll Vaughn is a

Jonny Edward:

perfect example of this. Um, she's this, you know, spark plug

Jonny Edward:

of a woman from Serbia and is really amazing. And we've been

Jonny Edward:

talking for a long time and she literally ran up and was like,

Jonny Edward:

throwing Muay Thai elbows at people to get through the crowd

Jonny Edward:

and just jumped on to me and Kelly robots. I was there. And

Jonny Edward:

she was like, what was this? Okay, I'm like, It's fine. It's

Jonny Edward:

fine. But it was hilarious. And she's like, Oh, my god, god, my

Jonny Edward:

image is being judged right now. I have to get in there. And I'm

Jonny Edward:

like, I hope you do. Well. She's like, I don't even get a shit

Jonny Edward:

about that. It's just nice to meet you. So those moments

Jonny Edward:

between moments were fucking amazing. Us at the Capri. You

Jonny Edward:

know, just sitting there dancing and looking around and being

Jonny Edward:

like, all right, for a second, there is no hierarchy. There is

Jonny Edward:

not like, oh, you're a professional and you're a

Jonny Edward:

hobbyist. Oh, you're an educator. Oh, you're an artist.

Jonny Edward:

Oh, this Oh, that there's just people who are you know, getting

Jonny Edward:

near three sheets to the wind, Double fisting drinks, kind of

Jonny Edward:

bobbing around like night at the Roxbury going, Oh, this is

Jonny Edward:

fucking cool. Together. That was lovely. Because there were no

Jonny Edward:

errors. There was no presupposition, it was just

Jonny Edward:

like, Oh, we're all fucking here. And none of us know what

Jonny Edward:

we're doing. And we're all trying to fucking figure it out.

Jonny Edward:

And we're all spiraling into entropy. And we're all gonna go

Jonny Edward:

back home and go, What the fuck just happened. But for these

Jonny Edward:

very ephemeral moments, we're just like, Alright, we're here.

Jonny Edward:

And we're together. And we're enjoying this. And that's enough

Jonny Edward:

hard stop. period on the fucking sentence.

Matt Stagliano:

Yeah, I found I found that quite a bit,

Matt Stagliano:

especially at that big party, that I did look around at one at

Matt Stagliano:

one moment, and everybody was just really cool with each

Matt Stagliano:

other, which is a big contrast to the same party, same club

Matt Stagliano:

last year where there was just a really strange vibe to it, they

Matt Stagliano:

did a great job. And you know, you'd mentioned one thing about,

Matt Stagliano:

you know, having these kind of like chill rooms when I was

Matt Stagliano:

going to SHOT Show for a lot of years over at the Venetian in

Matt Stagliano:

the sands. One of my friends companies would have a suite,

Matt Stagliano:

and a good size suite that was opened the entire week, they

Matt Stagliano:

spent a good amount of money on it. It was basically a Delta sky

Matt Stagliano:

lounge, you know, where you could wander in and out there

Matt Stagliano:

was always someone there from the company. Yep. And people

Matt Stagliano:

could just go, you didn't have to be like, Oh, if it's the

Matt Stagliano:

Profoto suite, you didn't have to go up and talk about Profoto.

Matt Stagliano:

It was literally just cheese and crackers and drinks and quiet

Matt Stagliano:

and good internet. And it wasn't so removed from the show floor

Matt Stagliano:

that you felt like you had to walk to another hotel to get

Matt Stagliano:

there. It was, you know, a conference room that they had

Matt Stagliano:

commandeered and turned into this. And it was great. Because

Matt Stagliano:

if someone did want to slip away and get off the floor, just so

Matt Stagliano:

you could have a conversation be like, Hey, let's go over to

Matt Stagliano:

Johnny's, you know, suite and talk in there for a few minutes.

Matt Stagliano:

And it was great. And I really enjoyed that. And that's not

Matt Stagliano:

something that I saw and maybe I just didn't know about them and

Matt Stagliano:

that they existed but outside of the staff rooms. I don't think

Matt Stagliano:

anything like that existed. And it could be a good A thing you

Matt Stagliano:

know, hey, this, this lounge sponsored by Profoto on Tuesday

Matt Stagliano:

sponsored by figma. On Wednesday, write whatever, and

Matt Stagliano:

have it be a place that people can go and just relax a little

Matt Stagliano:

bit. They did something like that at portrait masters in

Matt Stagliano:

Arizona they did. They had like quiet rooms of beanbag chairs

Matt Stagliano:

and whatnot. And it was pretty cool idea. So I'm just wondering

Matt Stagliano:

if that can if that can grow to scale, or if it would just be

Matt Stagliano:

unmanageable. I don't.

Jonny Edward:

And you even even talking about that makes me

Jonny Edward:

think, you know, not once again, not to shit on anything or be

Jonny Edward:

overly critical, but like just better signage in general. You

Jonny Edward:

know, like, just no one knew where the fuck they were going.

Jonny Edward:

Most of the time, even me being on production being on modeling.

Jonny Edward:

And this isn't a knock on production. They did phenomenal

Jonny Edward:

relative to the cards. They were dealt, but like when I had to go

Jonny Edward:

eat the first day I was on the show floor. They were like, oh,

Jonny Edward:

it's in Montego D. And then someone's like, well, there is

Jonny Edward:

no Montego, there's Montenegro. And I'm asking everyone who has

Jonny Edward:

a bad she looks like their hotel staff or security. So no one

Jonny Edward:

knows. And finally, he just started walking. And I saw

Jonny Edward:

someone with a plate of food. And I was like, it has to be

Jonny Edward:

that way. And I just wandered into this corridor into a door.

Jonny Edward:

But there were no signs anywhere that said anything. So I think

Jonny Edward:

people you know, like there's so much going on. And there is so

Jonny Edward:

much overstimulation that even to go well, like, yeah, it's the

Jonny Edward:

place where Pratik had his class. And you're like, that was

Jonny Edward:

24 hours ago, and I dumped all of that information out of

Jonny Edward:

necessity. Um, so just having some guideposts or people who

Jonny Edward:

are just roving going like, Oh, where are you going? What are

Jonny Edward:

you trying to get to? Is that for TPM, or WPPI? You just

Jonny Edward:

trying to register it, hopefully getting an anchor point. So

Jonny Edward:

something like registration doesn't move. So then you get

Jonny Edward:

there. And they're like, oh, it's an you know, archive, see,

Jonny Edward:

and you're an archive, see, they're like, no, actually, it's

Jonny Edward:

in blue and a now. And that's exactly three football fields

Jonny Edward:

away that way. And you have to knock on the door and say,

Jonny Edward:

banana to get into the basement to get your badge. And it's just

Jonny Edward:

unnecessary brain damage for everybody. If any of this is

Jonny Edward:

something we can do a thing about, right? Let's remove it

Jonny Edward:

from the equation. It's sort of like obviously, this maximalist

Jonny Edward:

thing going right now, but like in my photography, generally

Jonny Edward:

speaking, I'm like, does this element say something in the

Jonny Edward:

frame? If not, let's remove it. So all of those unnecessary

Jonny Edward:

obstacles that can be addressed. All that that means is that

Jonny Edward:

people are going to have a better experience, they're going

Jonny Edward:

to be more connected, they're going to be more immersed,

Jonny Edward:

they're going to be more joyful, they're going to be more

Jonny Edward:

creative, like we have a finite amount of energy as human

Jonny Edward:

beings. So let's not make people allocate that finite energy to

Jonny Edward:

things that we could address on their behalf from from the

Jonny Edward:

forefront of it. And that's for me, that's what it really sort

Jonny Edward:

of boils down to. For

Matt Stagliano:

me, the energy this year was definitely better

Matt Stagliano:

than it was last year. I think, you know, there were more

Matt Stagliano:

people, there was definitely more excitement around

Matt Stagliano:

everything. I two met a ton of people that I had never met in

Matt Stagliano:

real life. And that felt really cool to actually be able to

Matt Stagliano:

shake the hands of people and give hugs to people that I've

Matt Stagliano:

known for years and never met in person. You know, I spent a lot

Matt Stagliano:

of time with my friend Bassam, who I've known for years. And

Matt Stagliano:

we, he lives five hours north of me, and we've never, we've never

Matt Stagliano:

met. So it was good to spend a lot of time with him. The

Matt Stagliano:

vendors this year, were very well curated. Maybe the vendors

Matt Stagliano:

just came back that haven't been there for a few years. And it

Matt Stagliano:

seemed like there was just a better energy amongst the

Matt Stagliano:

vendors, there was more to look at more to play with more to

Matt Stagliano:

see. And it was it was a really good time. And there were a

Matt Stagliano:

couple of things that I really loved about the show. And there

Matt Stagliano:

were a couple of things that I didn't like. And I think we've

Matt Stagliano:

talked about stuff we didn't like, but what I what I did love

Matt Stagliano:

in the TPM summit in the portrait masters Summit, was the

Matt Stagliano:

fact that there was one room where we all got to see all the

Matt Stagliano:

speakers, there was no running from place to place. It was just

Matt Stagliano:

you had your seat, you had your room, it felt intimate, it felt

Matt Stagliano:

good. It was very engaging. And I really like that setting. But

Matt Stagliano:

again, you've got 8000 people in an area or logistics, right? So

Matt Stagliano:

I'm not I'm not bashing anything. But I think that's one

Matt Stagliano:

of the things that I loved because it just felt better. It

Matt Stagliano:

felt smaller and more communal. I started looking across the

Matt Stagliano:

industry. There are a ton of photography podcasts that are

Matt Stagliano:

not technically focused, right, you've got Nikki doing the

Matt Stagliano:

portrait system, which is nominal from a business

Matt Stagliano:

standpoint. You've got podcasts out there that are very focused

Matt Stagliano:

on no pun intended, very focused on the technical aspects of

Matt Stagliano:

things. There's room for so much more personality in this space.

Matt Stagliano:

Should there be a gossip podcasts or should it be an

Matt Stagliano:

industry news where you know, it's like 62nd industry Use,

Jonny Edward:

I do think that there is a sort of pervasive

Jonny Edward:

self imposed stoicism, right? Yeah. Where we take everything

Jonny Edward:

so seriously. And shooting is serious. And what we do is

Jonny Edward:

serious and making money is serious and, and there's all of

Jonny Edward:

this weight to all of it. And I think I'm a I tend to be a

Jonny Edward:

counterpoint to that just because I'm a big personality

Jonny Edward:

and I laugh at myself and I laugh at the world. And, you

Jonny Edward:

know, I'm an ass and I'm an asshole. And I'm also a really

Jonny Edward:

amazing person. And all of these things sort of coexist. So yeah,

Jonny Edward:

I think that there needs to be more space just for fucking fun.

Jonny Edward:

Fun, right? Yes, for fucking fun. And I think that even goes

Jonny Edward:

back to the idea that we were talking about knocked up,

Jonny Edward:

diverge back into the shooting Bay thing, but like, that's why

Jonny Edward:

Mitzie thing was so great. Because it was all so serious in

Jonny Edward:

there were serious models seriously style, doing very

Jonny Edward:

serious things. And then she was over there with these really

Jonny Edward:

radiant human beings be like, pretend like you just had a Jack

Jonny Edward:

in the Box popping you in? Because it was such a

Jonny Edward:

counterpoint to the austerity of so much else. Right. So not only

Jonny Edward:

do I think there is space for that, I think it's a fucking

Jonny Edward:

necessity. I think it's it's a natural part of human emotion.

Jonny Edward:

Like we need a space to be vulnerable. And that's also

Jonny Edward:

something that's missing. Like, where do we get together and not

Jonny Edward:

talk about it from an analytical standpoint, but just say, You

Jonny Edward:

know what, that like, I'm not sure I want to do this anymore.

Jonny Edward:

I don't think that I'm any fucking good. Like, I might just

Jonny Edward:

want to sell the business. I'm not making six figures right

Jonny Edward:

now. In fact, I'm struggling to make fucking five. And there's

Jonny Edward:

someone banging on my door right now who might break my kneecaps,

Jonny Edward:

like, that type of thing needs to be spoke about. But we just

Jonny Edward:

need to laugh at the joy of it at the absurdity of it, of the

Jonny Edward:

fact that this is what we do and how we do it and bring some

Jonny Edward:

other emotions in so that we could be more whole, as

Jonny Edward:

individuals and as a community and embrace the entirety of

Jonny Edward:

this. And I even have to do that at workshops. Sometimes there'll

Jonny Edward:

be this thing and everyone's so focused, it's like, well, I

Jonny Edward:

need, I need to get the shot. And this needs to go into

Jonny Edward:

fucking photo VO. And I need to make two steps forward. And this

Jonny Edward:

is going to result in 710 K sales. And I'm like, Listen,

Jonny Edward:

this isn't a knock on anyone. But for a second, can we just

Jonny Edward:

just admire the fact or appreciate the fact that we're

Jonny Edward:

in the fucking first world. We're in a beautiful studio,

Jonny Edward:

we're all eating fucking, you know, like noodles and curry.

Jonny Edward:

We're photographing beautiful humans as beautiful humans, like

Jonny Edward:

this is fucking pretty amazing. And let's just laugh at the fact

Jonny Edward:

that we all happen to have converged at this point, and the

Jonny Edward:

butterfly fucking effective all of this, that we happen to not

Jonny Edward:

only be alive, but alive together, making fucking art in

Jonny Edward:

a world that's on fire.

Matt Stagliano:

All week, you and I had kind of had our

Matt Stagliano:

different stresses. Yeah. And getting through the workshop,

Matt Stagliano:

really, at the end of the at the end of the week really started

Matt Stagliano:

to set the tone for that Friday night. Yep. So last Friday night

Matt Stagliano:

of WPPI. The show it ended on Thursday, we do the trade show.

Matt Stagliano:

We do the workshop all day Friday. And then we have to pack

Matt Stagliano:

up all the gear and send it back to Nan right. And I just like

Matt Stagliano:

you from your first person perspective, to talk about what

Matt Stagliano:

happened because we had a great team pack up all of these lights

Matt Stagliano:

that Nan light had sent us.

Jonny Edward:

So this is this is for any of you once again who

Jonny Edward:

haven't been involved in production. This is a little bit

Jonny Edward:

of insight into how these things actually unfold or fail to

Jonny Edward:

unfold. Wonderful day. We it was such a once again such a great

Jonny Edward:

day, we ended on a good note everyone was fucking dead on

Jonny Edward:

their feet. You know, like Matt had said earlier by 2pm people

Jonny Edward:

like ordered food in and there's just people with like, you know,

Jonny Edward:

subs halfway and their mouths staring at the ceiling. Like

Jonny Edward:

they're on you know hoarse doses of Xanax and ketamine, they're

Jonny Edward:

just fucking gone. Because it's been an exhausting week and for

Jonny Edward:

all the right reasons, but it's still overwhelming. And so this

Jonny Edward:

ends and we're wrapping up and we have all of this stuff to

Jonny Edward:

break down we have six sets, we have the gear that we brought

Jonny Edward:

in, we have Paulina stuff we have now in light stuff, we have

Jonny Edward:

to separate out everything from Black Box studios. And

Jonny Edward:

thankfully, Matt was there Kayla Douglas was there, Rick Lewis

Jonny Edward:

was there and we had a bunch of attendees who are like, I'm in

Jonny Edward:

it for the fucking long haul, which I'm so grateful for. I

Jonny Edward:

kept trying to get rid of them. I'm like, you paid me to be

Jonny Edward:

here. You do not need to help and they're like, fuck you. I

Jonny Edward:

didn't help because I want to be of service. And I was like,

Jonny Edward:

Alright, I'm gonna put my ego aside and say, You know what, if

Jonny Edward:

you're giving me your hands, I'm gonna put them to work because

Jonny Edward:

you just lucked out. So anyway, we do this in mass as a team.

Jonny Edward:

And you know, some people are really experienced with this.

Jonny Edward:

Some people are and there's nothing wrong with that. So

Jonny Edward:

we're just trying to make sure the right lights go into the

Jonny Edward:

right boxes, gear gets separated basic logistical stops. So we

Jonny Edward:

get into this and then we realize we don't have the

Jonny Edward:

shipping labels. This is the first thing right? And let me

Jonny Edward:

backtrack for a second NAMM light was kind enough to send

Jonny Edward:

this literal trailer worth of fucking gear, this veritable

Jonny Edward:

palette to the Mirage to make things easier. Well, it came via

Jonny Edward:

UPS unbeknownst to me and our Arrived at FedEx. So the first

Jonny Edward:

surprise was before we're breaking down is picking it up.

Jonny Edward:

And you know, the people at FedEx are like, Oh yeah, there's

Jonny Edward:

a $250 handling fit. And I was like, What do you mean, you

Jonny Edward:

receive packages? You received a package like that's what you do.

Jonny Edward:

It'd be like getting charged a grill fee for a steak or

Jonny Edward:

hamburger. And you're like, how else do you make this sir? Mess?

Jonny Edward:

Whoever. So that was fine. That was an incidental cost. But we

Jonny Edward:

get it. We get it over there. We don't have enough space. We had

Jonny Edward:

to get Uber excels. I literally got put into the back of a

Jonny Edward:

truck, like a Tetris piece, and probably dislodged multiple

Jonny Edward:

vertebra being stuck in the back of this fucking truck, like a

Jonny Edward:

minion. And I'm already small, but I got cut in half, quite

Jonny Edward:

literally. So anyway, we're packing all this stuff up, and

Jonny Edward:

we realize, oh, fuck, we don't have the shipping labels. And so

Jonny Edward:

everyone pauses and we were in such great momentum, and we're

Jonny Edward:

all shooting the shit. And we're dancing and we have music on.

Jonny Edward:

You were telling jokes. Were just there. As people in a hush

Jonny Edward:

falls over the crowd. All of the energy that was up here suddenly

Jonny Edward:

comes down, out of the room. It's a whisper, and I'm like,

Jonny Edward:

Hey, everyone. You're all doing great. But the reality is, we

Jonny Edward:

don't have the labels, and we need to open up and unbox

Jonny Edward:

everything that we just backed up. Because without those, we

Jonny Edward:

can't do anything. And to everyone's fucking credit, they

Jonny Edward:

took it on the chin, and everyone's like, that's fine.

Jonny Edward:

We're gonna make this happen. So everyone starts unboxing. I

Jonny Edward:

can't remember exactly who it was who found it. But someone

Jonny Edward:

finds it and it was like the winning Lotto number, they

Jonny Edward:

hauled it all. And it was like fucking a scene from The Lion

Jonny Edward:

King, we all looked off and we're chanting. So you know, it

Jonny Edward:

was the sun rising in prehistoric times. And we're

Jonny Edward:

like, fuck you're in. So that's fine. So we get back to what

Jonny Edward:

we're doing. And we're read duct taping and we're repacking, and

Jonny Edward:

we're doing this, we're doing that we're getting everything

Jonny Edward:

segmented. And now we're looking at time, and we're like, holy

Jonny Edward:

shit. Like, if we don't get these boxes out to ship.

Jonny Edward:

Tonight, we're gonna have to do it tomorrow. We have no way to

Jonny Edward:

stage these in hotel rooms. We only have one predominant

Jonny Edward:

vehicle. We're already renting things we have to make this

Jonny Edward:

happen tonight. So I find a FedEx store. That's open until

Jonny Edward:

eight. And it's Friday fucking night on the strip. So it was

Jonny Edward:

empty the day before it is now Hey, OS, like absolute chaos,

Jonny Edward:

like LA freeway meets fucking and apocalyptic movie. And

Jonny Edward:

Paulinus husband Bill and I are like what could do in this so we

Jonny Edward:

throw all of these boxes into the back of the truck. We're

Jonny Edward:

wedging things in we're trying to figure out you know how

Jonny Edward:

things can't fall out. I basically have my head out the

Jonny Edward:

window like a watchdog. So it's stoplight some unsavory

Jonny Edward:

character isn't gonna steal one of these lights and take it to a

Jonny Edward:

pawn shop. It's fucking insane. But like, everyone's on Hi, back

Jonny Edward:

at the studio Bill and I are driving we're stuck in traffic,

Jonny Edward:

there was a brokedown Corvette from the 80s that held the

Jonny Edward:

traffic like it was it was not it was like it was something of

Jonny Edward:

an indie movie, you know, there's just this sort of like

Jonny Edward:

EDM soundtrack playing in the back. And I'm like, Bill, if

Jonny Edward:

this doesn't work out, you know, what are we going to do? And

Jonny Edward:

he's like, you know, maybe we'll just drive off a cliff. And I

Jonny Edward:

was like, yeah, that'd be swayed. And so we're in this

Jonny Edward:

pseudo existential, pseudo excited, pseudo exhausted state,

Jonny Edward:

and we get there, and we have the fucking truck is loaded. And

Jonny Edward:

so we put all of these on flatbeds and we get in and out

Jonny Edward:

of doing a jig. It's like the Joker coming down and do there

Jonny Edward:

is you may walk in Phoenix, I have fucking Sinatra playing, I

Jonny Edward:

backpedal. And guys, like, what's up, guys? And we're like,

Jonny Edward:

we got to ship this stuff out. It's gonna be fucking amazing.

Jonny Edward:

I'm getting ready to wipe the slate clean. And he's like,

Jonny Edward:

where are the labels? And I was like, boss, the labels are on

Jonny Edward:

the fucking box, right? Where we flip them, you can take a peek

Jonny Edward:

right there. And he's like, Ah, man, what the fuck do you these

Jonny Edward:

are UPS labels, you're at FedEx. That that uncomfortable? Pause

Jonny Edward:

is exactly what happened. So for me, everything came I was

Jonny Edward:

received at FedEx. And I'm like, Alright, there was a handling

Jonny Edward:

fee. So whatever is going on with the shipping, it can go out

Jonny Edward:

via FedEx. That's what was at The Mirage now. And because all

Jonny Edward:

of us were so utterly exhausted, none of us took a look at the

Jonny Edward:

labels. We were not out of this team of 10. And so I'm like,

Jonny Edward:

fuck, okay. Who's open UPS wise? No one man, all the ups closes.

Jonny Edward:

So now I'm dealing with the fact that we're in a 24 hour fucking

Jonny Edward:

city Sin City where, like, places closed down at 6pm on a

Jonny Edward:

Friday night. So I'm calling access points literally for UPS.

Jonny Edward:

I'm like, listen, I know you guys only deal with drivers.

Jonny Edward:

I'll throw you fucking undos like I got money in my back

Jonny Edward:

pocket. I'll rub your back. I'll you know be godfather to your

Jonny Edward:

first child, whatever the fuck and they're like Sorry, sir.

Jonny Edward:

We'd love to help you. We can. So Bill and I get the bright

Jonny Edward:

idea of fuck it like we're going to try and go to a Walgreens.

Jonny Edward:

Right? Like they have a UPS store. They're probably not

Jonny Edward:

equipped to handle this, but I'm like someone there need some

Jonny Edward:

fucking money. I'll ply the trade. I'll do whatever I need

Jonny Edward:

to fucking do like I'll don a Walgreens outfit and dance on

Jonny Edward:

the strip for the next four hours. Just to bring people into

Jonny Edward:

a place they can get cheaper booze, whatever the fuck. So

Jonny Edward:

we're heading to this Walgreens and then we realize it's the

Jonny Edward:

Walgreens on the strip, the eponymous strip Walgreens. And

Jonny Edward:

we're like, well, that's not going to fucking work. So we get

Jonny Edward:

stuck in traffic. I'm calling Matt. I'm calling Paulina. I'm

Jonny Edward:

like, Hey, things are fought. I don't know what we're gonna do,

Jonny Edward:

we need to schedule a pickup, we need to do this. So anyway, it's

Jonny Edward:

just this fucking thing. And I'm now my wit's end was an hour

Jonny Edward:

ago, was what three debacle is ago. So I'm just sitting in the

Jonny Edward:

truck Deadeye like a shark, just staring at these neon lights,

Jonny Edward:

and I can't even I'm not even upset. I don't even have the

Jonny Edward:

energy to be upset. I'm just fucking completely convalesced.

Jonny Edward:

And so we show up. And everyone's like, what are we

Jonny Edward:

going to do, and I'm gonna be, let's just let's unpack it. I'm

Jonny Edward:

like, it just has to go back inside. And so we come up with

Jonny Edward:

this plan where Paulina, and Bill are going to take care of

Jonny Edward:

it in the morning, and they're going to get an Uber XL. I'm

Jonny Edward:

considering changing my flight. I can't do the app, because it's

Jonny Edward:

just madness, with people trying to fly out, we come up with this

Jonny Edward:

fucking plan. And it ended up working out like credit to

Jonny Edward:

Pauline and Bill, thank you black box studios for letting us

Jonny Edward:

stay there. They were so kind, they didn't even charge us for

Jonny Edward:

the staging of the extra hours, the best of humanity, like

Jonny Edward:

people fucking came together. And we're like, Listen, this is

Jonny Edward:

a problem. But in the scheme of life, it's really not a problem.

Jonny Edward:

Let's fucking pivot and make it work. And so we get with a plan.

Jonny Edward:

And now Matt and I are going back to the Mirage. And I'm just

Jonny Edward:

like, we're sitting in the back. And now it's like, how are you?

Jonny Edward:

And I'm like, I don't even know. Like, how are you? And he's just

Jonny Edward:

like, like, we're both speaking in evangelical tongues. There

Jonny Edward:

weren't even word big enunciate. We're both just like primitive

Jonny Edward:

grunts.

Matt Stagliano:

It was at that point that I realized I hadn't

Matt Stagliano:

eaten all day, right? I'm the type that will go go go and then

Matt Stagliano:

realize, Oh, God, I have not even low blood sugar, I have no

Matt Stagliano:

blood, or whatever. And I'll crash. And that's exactly what

Matt Stagliano:

the way that I was feeling. At the end of the workshop. Now I

Matt Stagliano:

snacked kind of throughout the day, but never really had too

Matt Stagliano:

much of substance. And so sitting in the back of this

Matt Stagliano:

truck, on the way back to the hotel theater, killing me, we've

Matt Stagliano:

just had this amazing, like emotional day. And then the

Matt Stagliano:

problem that we have to solve, and all I'm thinking is like, I

Matt Stagliano:

just have to get back to the hotel room. Take a quick shower,

Matt Stagliano:

I need something to eat really bad. So we get back. And because

Matt Stagliano:

it's Friday night, and all week, I had brought out with me a an

Matt Stagliano:

edible chocolate bar, a 200 milligram edible chocolate bar

Matt Stagliano:

that was going to manage me throughout the week, and it was

Matt Stagliano:

doing great. It was mainly for sleep at night, make sure that I

Matt Stagliano:

can sleep a little bit. And I had a couple of pieces left,

Matt Stagliano:

probably, I don't know, 40 milligrams worth of chocolate.

Matt Stagliano:

Now, here's where it gets fun. So we go back to the room. You

Matt Stagliano:

and I sitting there just dead. I'd like sharp and I'm

Jonny Edward:

exhausted. I'm like, Alright,

Matt Stagliano:

you go. Let's go get dinner somewhere. Everybody

Matt Stagliano:

that we knew was basically gone. I'm like, let's go get sushi

Matt Stagliano:

downstairs and hang out. What I'm going to do is I'm going to

Matt Stagliano:

take a little bit of this chocolate bar right now. And

Matt Stagliano:

then we could just kind of groove on a Friday night.

Matt Stagliano:

Totally not intending to do what I did, which was take that get

Matt Stagliano:

dressed in in my low blood sugar haze of my brain. I took the

Matt Stagliano:

other half now. Now I would that's it. I was just hungry.

Matt Stagliano:

And I was just eating chocolate. And I realized, oh no, I've made

Matt Stagliano:

a disastrous error and wind up realizing that I took in the

Matt Stagliano:

night taking about 3540 milligrams of this chocolate

Matt Stagliano:

bar. And I go that's a lot for me. Given what I'm about to do.

Matt Stagliano:

We go downstairs to the the sushi restaurant. And we have

Matt Stagliano:

the same waiter that we had had a couple of nights prior. Yep.

Matt Stagliano:

And he seemed a little bit aggressive. On this night. He

Matt Stagliano:

was great. The first night we were there. Yeah, we kept him

Matt Stagliano:

well, I don't know why he was aggressive. But he kept coming

Matt Stagliano:

over and we were both still sober at this point.

Jonny Edward:

Yeah. Relatively lucid. Is

Matt Stagliano:

Is he like fucking with us a little bit?

Matt Stagliano:

What's going on? So it brings up the socket, we're having socket.

Matt Stagliano:

But everything out of his mouth was like, looking at us a little

Matt Stagliano:

weird. And I start to have these moments of paranoia where I'm

Matt Stagliano:

like, is he dosing our food? Like did he put something in the

Matt Stagliano:

socket and he's just waiting for us? Because everything is just a

Matt Stagliano:

little bit weird. So we're sitting there and we're having a

Matt Stagliano:

good time. And then it happened. Everything kicked in at once.

Matt Stagliano:

When they put those first person cameras on, you know, and it's

Matt Stagliano:

facing the person's face and they're looking around and the

Matt Stagliano:

whole angle Little is just this real dystopian view of what

Matt Stagliano:

person is experiencing, and they're stumbling through a

Matt Stagliano:

party. And sometimes it's like hyperlapse. That's what I felt

Matt Stagliano:

like was starting to happen. I look up for my meal, and I look

Matt Stagliano:

at you and you've got eyes, the sides of Frisbees, and you're

Matt Stagliano:

looking at me going, oh, yeah, we're in the same place, aren't

Matt Stagliano:

we? And I said, Yeah, this is gonna get weird. We need to

Matt Stagliano:

settle up and get out of here immediately. But let's use the

Matt Stagliano:

restroom first. And we get up and start walking through the

Matt Stagliano:

casino, and we do one lap around the casino. And then we do

Matt Stagliano:

another lap because we just kept taking rights. And we wound up

Matt Stagliano:

at the same spot. We're like, I can't do another lap. So we're

Matt Stagliano:

like, alright, let's let's hit The Strip. And just go outside

Matt Stagliano:

get some fresh air. We started walking out of the four exit

Matt Stagliano:

because we couldn't find it for some reason couldn't find a

Matt Stagliano:

restroom at The Mirage. Yeah, don't ask why just

Jonny Edward:

we got we got stuck in the casino floor loop.

Jonny Edward:

Like we were just literally, it was like Groundhog Day.

Matt Stagliano:

So we find this this exit and it's by the Rum

Matt Stagliano:

Bar in the cafeteria. So we go out, and we just start walking,

Matt Stagliano:

we get outside and we get hit with that fresh, fresh air and

Matt Stagliano:

it feels so good. And it's the lights of the strip. And I'm

Matt Stagliano:

standing there and I'm going, we made a disastrous error here as

Matt Stagliano:

well. Because now we've got to deal with the strip, keep it

Matt Stagliano:

together, keep it together, keep it together, keep it together.

Matt Stagliano:

Now, at this point, my high is getting more and more and more.

Matt Stagliano:

And I'm just starting to feel super groovy. And when I get

Matt Stagliano:

like that I shut down and I'm observing everything and we're

Matt Stagliano:

walking by street performers that are awful. Just not good

Matt Stagliano:

street performers at all playing Oregon's playing guitars playing

Matt Stagliano:

pipes. I don't know what they were playing. But it felt like

Matt Stagliano:

walking the 20 yards past. This guy playing in Oregon, took us

Matt Stagliano:

45 minutes and it very well may have taken us 45 minutes. But

Matt Stagliano:

we're walking. So that's happening. I'm getting freaked

Matt Stagliano:

out. I look over you. You're just laughing at me because I'm

Matt Stagliano:

freaked out. But you're freaked out too. So we keep walking. All

Matt Stagliano:

of a sudden, a woman starts running at us full bore. I don't

Matt Stagliano:

know what's happening, but she takes off. Suddenly, a guy's

Matt Stagliano:

chasing her with a full beer in his hand. Yep. I think he had

Matt Stagliano:

just robbed him of his phone and took off. I tried to chase like

Matt Stagliano:

grabbed it out of his hand while he was talking and just ran. And

Matt Stagliano:

he winds up tripping over a curb and eating it. And everybody was

Matt Stagliano:

like, Oh, no one looking to help them. No one's came out and

Matt Stagliano:

we're like, Look at this guy. But world. I'm like we just

Matt Stagliano:

witnessed a crime. Yep, walking forward. Keep walking straight

Matt Stagliano:

in the distance. We see Caesars Caesars must have a bathroom

Matt Stagliano:

because moth to a flame it's a beacon. There was literally no

Matt Stagliano:

place to just turn off into like an In and Out Burger or

Matt Stagliano:

something to use the restroom. So we're like, Alright, let's go

Matt Stagliano:

into the casino. Now after a week of being at WPPI in the

Matt Stagliano:

Mirage, now the Mirage, if you haven't been to Vegas is kind of

Matt Stagliano:

like the middle aged couple of the Vegas casinos where they

Matt Stagliano:

kind of want to go out and party a little bit but you know,

Matt Stagliano:

around 11 o'clock, you kind of dead you know, as opposed to

Matt Stagliano:

like ARIA or Cosmo which are much younger and hipper and the

Matt Stagliano:

Mirage is a great place. But it's just kind of like a middle

Matt Stagliano:

aged married couple of

Jonny Edward:

80s Nostalgia vibe about at the sound. Yeah. So

Jonny Edward:

we're like

Matt Stagliano:

all right there Caesars. Let's get into Caesars

Matt Stagliano:

and we walked in. I was ready for what we experienced. I don't

Matt Stagliano:

know what went through your mind when we went in there. But all I

Matt Stagliano:

saw when I walked in was like Russian mobsters. Bright lights

Matt Stagliano:

a line for the nightclub? Yeah, Omnia, that was there. That line

Matt Stagliano:

and you and I are walking in. You're dressed the way you're

Matt Stagliano:

dressed. I'm in like a Canadian tuxedo, rolling in in a

Matt Stagliano:

turtleneck in a denim jacket. I could not have felt more out of

Matt Stagliano:

place. And it wasn't just the drug paranoia that was going on.

Matt Stagliano:

We were literally there was

Jonny Edward:

like 12 women from South America dressed like

Jonny Edward:

Leeloo from the fifth element over girls dispersing and coming

Jonny Edward:

together like a lava lamp. Like it was it was literally it was

Jonny Edward:

it was a paragraph out or a fucking Hunter S Thompson trip

Jonny Edward:

in real time that we were living into. We walked

Matt Stagliano:

for Caesars find the restroom and I go in. I go

Matt Stagliano:

in first. I'm like running recon apparently. So I go in and

Matt Stagliano:

standing there in there, too. Whoo Persian gentleman rather

Matt Stagliano:

sizable guys hammered, absolutely hammered in the

Matt Stagliano:

corner. Speaking to each other, I don't understand a word that

Matt Stagliano:

they're saying. But it starts to get a little bit heated. Like

Matt Stagliano:

they're having that drunk friend argument. Then one of them does

Matt Stagliano:

that slow motion turnaround I can see in the mirror, slow

Matt Stagliano:

motion and focus on me because I'm the other human in the room.

Matt Stagliano:

And he starts going a, and I'm like, no, just stare at the wall

Matt Stagliano:

mat, stare at the wall, and starts wandering over to me. And

Matt Stagliano:

I'm just like, out of there. And there were multiple anti

Matt Stagliano:

chambers in this bathroom. It was like looking at this endless

Matt Stagliano:

hallway. There's no way I'm getting out of here. So do a

Matt Stagliano:

loop around Caesars and the strange feeling of I don't

Matt Stagliano:

belong. But I didn't belong. And we needed to get out of there

Matt Stagliano:

quickly. Now. Did you see anything in there? I'd love your

Matt Stagliano:

your thoughts. I can remember every step that I took in every

Matt Stagliano:

face that I saw and trying to get out of this place. Was there

Matt Stagliano:

anything weird that you saw, as we know, it was? It was

Jonny Edward:

it was such an odd crowd. It was just it's hard to

Jonny Edward:

even typify. I don't know, it was like a sort of like a Chad

Jonny Edward:

convention mixed with like a division to like lower tier frat

Jonny Edward:

party. But if everyone was wearing masks of the same

Jonny Edward:

person, everyone was dressed slightly differently, but looked

Jonny Edward:

identical. And they all had this like similar despondence where

Jonny Edward:

they weren't even excited to be there. And the tables were

Jonny Edward:

insane. And everything was insanely good. It was like that

Jonny Edward:

the verbs bittersweet Symphony video, so we were walking and

Jonny Edward:

not only did we stand out, no matter which way we walked, we

Jonny Edward:

were countered to the flow of the way everyone else was

Jonny Edward:

walking, just getting shoulder checked by these like

Jonny Edward:

emotionless, like Pink Floyd knights, just mindlessly

Jonny Edward:

walking. And that was my bit too. I'm like, Oh, my God, I'm

Jonny Edward:

drowning in a sea of people. But it's not even people. It's just

Jonny Edward:

like a mass of the same person, we have to get the fuck out of

Jonny Edward:

this place. The buzz was going but it was starting to turn

Jonny Edward:

south a little bit.

Matt Stagliano:

We're like, Alright, let's get back outside,

Matt Stagliano:

let's get back to the hotel, this was clearly a bad idea, to

Matt Stagliano:

walk a mile and a half to take a piss and then walk all the way

Matt Stagliano:

back right? We could have accomplished this at The Mirage.

Matt Stagliano:

But you know, adventure, as we leave, we get out, we get back

Matt Stagliano:

to the Mirage we walk in now we've got to navigate the Mirage

Matt Stagliano:

again. And we're like, Alright, there's no way that we're going

Matt Stagliano:

to be able to get from the entrance to our room in one

Matt Stagliano:

piece, we should probably stop halfway and have a drink at the

Matt Stagliano:

bar. So we start walking to set a bar. And as for blocking, I,

Matt Stagliano:

I'm walking to help the center all the way and you're to my

Matt Stagliano:

left. And I'm basically hugging the right side of the pathway.

Matt Stagliano:

And I can see this couple coming out of the slots like in there's

Matt Stagliano:

a pillar in the way so they were going to come behind the pillar

Matt Stagliano:

and then widen. And I saw this happening. And I knew that they

Matt Stagliano:

were going to present right in front of us. And as I'm walking,

Matt Stagliano:

they came out exactly where they were supposed to scared the shit

Matt Stagliano:

out of me. I jumped. In my mind, I was just like, Oh, that was a

Matt Stagliano:

little startling. In reality, I think you could probably say, if

Jonny Edward:

you were at like an elite CrossFit game and

Jonny Edward:

someone who was doing a box jump in reverse, but that person

Jonny Edward:

happened to be Nosferatu. His fucking arms folded across his

Jonny Edward:

chest and he hopped back like his life depended on it. And it

Jonny Edward:

startled me. And in the moment that I saw it happening, I went

Jonny Edward:

back to the default like I'm gonna laugh so hard. I'm gonna

Jonny Edward:

have a fucking panic attack laugh. And so now Matt's frozen

Jonny Edward:

upon hitting the ground, very athletic. I was very impressed.

Jonny Edward:

And then these, this old couple who literally looked like they

Jonny Edward:

could have been, I don't know, like a parody out of the Beverly

Jonny Edward:

Hillbillies. just stands there, staring at us in time stops for

Jonny Edward:

a moment called Matt. Matt is frozen in like the Heisman

Jonny Edward:

trophy pose. I'm laughing so hard. I might actually piss my

Jonny Edward:

pants. And then all of a sudden it's like the hyperlapse thing

Jonny Edward:

or like the time scaling and video then time just starts

Jonny Edward:

again. So slowed, it expands and contracts.

Matt Stagliano:

We get past that couple and we're pretty good.

Matt Stagliano:

You're nonstop laughing.

Jonny Edward:

I'm dying. I'm like people are getting up to

Jonny Edward:

see who's laughing so hard. I am just geeking out like 10%

Matt Stagliano:

Howling laughing we're like alright, let's go to

Matt Stagliano:

the center bar. So we go to the center bar and we sit down at

Matt Stagliano:

the bar. Now one thing you have to know about the center bar,

Matt Stagliano:

it's run by the all of bartending staff. They all seem

Matt Stagliano:

to have come from the same place. Isn't gang because they

Matt Stagliano:

were all built like they had spent years in a Thai prison.

Matt Stagliano:

The rest of their penalty was to serve drinks at the center bar.

Matt Stagliano:

And

Jonny Edward:

one of the guys I spoke to before actually fought

Jonny Edward:

Roy Jones Jr. I mean caliber to this like legitimate badass

Jonny Edward:

dudes.

Matt Stagliano:

Well, the funny thing was, I'd sit at the bar.

Matt Stagliano:

And despite how we were feeling, we still held it together

Matt Stagliano:

relatively well. And there was zero sloppiness, but boy, oh,

Matt Stagliano:

boy, they hated serving people drinks. And I was watching it.

Matt Stagliano:

And I said, you know, Hey, can I have a couple of woodfords. And

Matt Stagliano:

the guy looks at me, he's just like, uh, now clearly, I

Matt Stagliano:

offended him in some way, shape, or form. In the music that was

Matt Stagliano:

playing the band that was playing, they were a cover band,

Matt Stagliano:

and they were fine. They were serviceable. And I turned

Matt Stagliano:

around, and I looked at them. And it was like, every eighth

Matt Stagliano:

grade substitute English teacher had gotten together and created

Matt Stagliano:

a cover band that was going to go play Las Vegas, they were

Matt Stagliano:

recapturing their youth. Every time I turned around, there was

Matt Stagliano:

another person appearing, there were some on the stage, there

Matt Stagliano:

were some that were standing off the stage, they're going on, the

Matt Stagliano:

guitarist started to walk around the bar and sit at people's

Matt Stagliano:

booths, lap, laps and riff. All I wanted to do is watch the band

Matt Stagliano:

from this point, because they played terribly. They had no

Matt Stagliano:

presence, there was no style, but I wanted nothing. But to get

Matt Stagliano:

these guys to play every event that I'm ever going to attend

Matt Stagliano:

again, it

Jonny Edward:

became an exercise and people watching and so this

Jonny Edward:

all sounds innocuous enough, but you have to once again reframe

Jonny Edward:

relative to our states of mind, and what had preceded this, so

Jonny Edward:

we're sitting there sipping on the Woodford that you know, no

Jonny Edward:

one wanted to serve to us. Next to this people who didn't want

Jonny Edward:

to be there. Having just had our you know, strange Nosferatu

Jonny Edward:

strip mugging Chad convention experience both just wide eyed

Jonny Edward:

and bushy tailed going. This is our last night in Vegas

Jonny Edward:

together. All right, like just

Matt Stagliano:

trying to end the week with a meal and a

Matt Stagliano:

cocktail that's developed into this adventure. Right? And I

Matt Stagliano:

don't know at what point we finally called it a night, I

Jonny Edward:

distinctly remember looking over and we

Jonny Edward:

were getting to the end of whatever Woodford that was,

Jonny Edward:

whether it's the third or fourth and I'm like, Matt, kinda kinda

Jonny Edward:

think I want to go what do you think it was? Like? Yes,

Jonny Edward:

absolutely. The switch got turned off on the receptivity to

Jonny Edward:

all of the experience for the night and it was just like,

Jonny Edward:

getting home like lost in the woods, follow the compass, there

Jonny Edward:

has to be a road in that general direction. Let's hike out

Matt Stagliano:

as exhausted and as high. And as just mentally

Matt Stagliano:

spent. As I was on that last night. It absolutely made the

Matt Stagliano:

entire week come together. And I feel like all the stresses just

Matt Stagliano:

kind of washed away. What a great way to end the week. And I

Matt Stagliano:

can't say that. I've never done that in Vegas before. But this

Matt Stagliano:

was certainly the most memorable most visual night that ever. The

Jonny Edward:

only thing that I could think from the outside

Jonny Edward:

looking in as it must have looked like we looked like like

Jonny Edward:

a B movie version of Fear and Loathing in Las Vegas. Sort of,

Jonny Edward:

you know, we can't stop here because it's bad country is the

Jonny Edward:

organist is playing the same three notes that sound that are

Jonny Edward:

sounding so off key and ominous while we're just sauntering up

Jonny Edward:

and down, drip like zombies, like these two morons

Matt Stagliano:

are coked out of their head and like, no, no,

Matt Stagliano:

we're near that. And we're on basically a chocolate bar and

Matt Stagliano:

Xanax exactly, like just trying to chill from a huge week. And I

Matt Stagliano:

think it's probably a great way to end this entire episode,

Matt Stagliano:

which I'll probably have to cut into several parts. But dude, it

Matt Stagliano:

was it was a ton of fun to see you. It's been amazing to kind

Matt Stagliano:

of go through the whole week again, what's next for you?

Matt Stagliano:

What's are you going? Are you going to have any workshops

Matt Stagliano:

coming up,

Jonny Edward:

I have a workshop in April here in Denver on the

Jonny Edward:

27th and 28th. It is sold out. And I'm very grateful for that.

Jonny Edward:

So for those of you who are attending, thank you so much for

Jonny Edward:

giving me the opportunity to be part of your journey. I'll be in

Jonny Edward:

Seattle in early May at my friend Simon Diaz's studio. So

Jonny Edward:

he's a badass who also partied way too hard. Every time I saw

Jonny Edward:

that man, he was four sheets to the wind but having a great

Jonny Edward:

time. In the end of May or mid May, I should say the 18th and

Jonny Edward:

19th. I'll actually be in Harlem, New York running my

Jonny Edward:

first workshop in New York in collaboration with Nat light. So

Jonny Edward:

I haven't opened that up publicly yet. Now I'm late and I

Jonny Edward:

have not made a public announcement. We'll call this

Jonny Edward:

the official public announcement for that. But I'm really excited

Jonny Edward:

to be in New York doing it. It's been something I've wanted to do

Jonny Edward:

since I started Getting into education at all. So it feels

Jonny Edward:

like an apex point for me. We're gonna be at this really rad

Jonny Edward:

studio called uptown shots, which is a brilliant

Jonny Edward:

multipurpose production studio there. And I'm definitely going

Jonny Edward:

to be bringing my A game I'll probably be in New York for

Jonny Edward:

about 10 days. I want to do some touristy things, eat some good

Jonny Edward:

food, connect with a lot of people I know out there and

Jonny Edward:

certainly work with, you know, some of the diversity and magic

Jonny Edward:

that exists only in that city. So that will be a wild, wild

Jonny Edward:

ride. And when I'm laughing hysterically, you know on too

Jonny Edward:

many Xanax out on the streets in New York, I have a feeling I'll

Jonny Edward:

blend in even more than I did in Las Vegas, which will be peachy

Jonny Edward:

keen.

Matt Stagliano:

No one's gonna bat an eye.

Jonny Edward:

I laugh like an asshole like I feel at home when

Jonny Edward:

I'm in New York. I just people telling me to fuck off I tell

Jonny Edward:

them to fuck off. And I'm like, all my heart strings are being

Jonny Edward:

pulled at just the right time. And it's

Matt Stagliano:

cool, man. Well, I might. Maybe I'll try to be a

Matt Stagliano:

wedding crasher sometime in May and just drive down maybe I'll

Matt Stagliano:

pick up some people along the way and we'll just do a bus tour

Matt Stagliano:

and follow Yeah,

Jonny Edward:

well let's go into get into like a West Side Story

Jonny Edward:

as Brawl you know in the Bronx this dressed up similarly,

Jonny Edward:

that'll be what actually takes us viral and makes makes us

Jonny Edward:

famous. Is this snapping in denim on the streets of the

Jonny Edward:

fucking Bronx? The art No, the mentor ship? No, the positivity.

Jonny Edward:

Fuck no. Did you see them doing the shuffle in that Tiktok

Jonny Edward:

video? Fuckin infamy immediately.

Matt Stagliano:

Thank you my friend. Again. Love your setup.

Matt Stagliano:

love talking to you, man. I love you as a human so I will. I'll

Matt Stagliano:

talk to you soon, man.

Jonny Edward:

I look forward to it. Alright, take it easy.

Jonny Edward:

Cheers, man.

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