This is another installment of a sub-series of Generator called "Focal Points" where Maine photographer Matt Stagliano speaks with Jonny Edward, a commercial and portrait photographer, as well a top-tier educator based in Denver, Colorado about a variety of topics.
Podcast Title: Generator: Focal Points
Episode Title: The Recap of WPPI 2024 (Part 2)
Episode Number: 028
Publish Date: 26 March 2024
Description: In this episode, Matt & Jonny recount their vastly different experiences at WPPI 2024 in Las Vegas. This is Part 2 of a two part episode.
Keywords: creativity, WPPI, trade show, conference, photography, career, growth, community, podcasting, professional etiquette
Key Topics and Talking Points
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Mentioned in this episode:
Well, would you look at that I haven't fired
Matt Stagliano:myself from hosting this podcast yet. So I'm going to call that a
Matt Stagliano:small victory. This week, I'll keep this intro pretty short.
Matt Stagliano:What you're about to hear is part two of a long conversation
Matt Stagliano:that I had with Johnny Edward, about all things WPPI 2024. If
Matt Stagliano:you haven't had the chance, be sure to go back and listen to
Matt Stagliano:part one, because that will give you the foundation for
Matt Stagliano:everything that we talk about here. That's it. That's my
Matt Stagliano:introduction. So let's dive in, shall we? Thanks again for
Matt Stagliano:joining me. And without further delay, here's part two of the
Matt Stagliano:WPPI 2024 recap with Johnny Edward.
Jonny Edward:You know, I guess probably the biggest overriding
Jonny Edward:thing, like the thematic element that keeps coming back to me is
Jonny Edward:this idea of like, firstly, honoring ourselves as artists,
Jonny Edward:and then thusly honoring those who we're working with,
Jonny Edward:alongside colleagues, allied professionals, models, subjects,
Jonny Edward:you know, all of these different things, and it just feels like
Jonny Edward:it's really easy to lose sight of that, you know, art, to me is
Jonny Edward:this really beautiful poetic expression of self. And so when
Jonny Edward:we lose sight of ourselves, we lose sight of our arts. And then
Jonny Edward:when we lose sight of ourselves and our art, we lose sight of
Jonny Edward:everything that comes along with that. Everything that that sort
Jonny Edward:of encapsulates that includes the people directly and
Jonny Edward:peripherally, who were engaged with and involved with directly
Jonny Edward:and indirectly, but I think so much of this just comes back
Jonny Edward:down to that, for me, at least,
Matt Stagliano:you know, I find myself beating myself up quite a
Matt Stagliano:bit, because I feel like an elitist I feel like a snob, or
Matt Stagliano:that I have a very high opinion of myself when I go to a show
Matt Stagliano:like WPPI, because I'm so insulated in my own little world
Matt Stagliano:of my own business, and I'm trying to make things work and
Matt Stagliano:survive. And I don't know the numbers, but I'd have to say
Matt Stagliano:probably 50% are probably not full time, pro photographers,
Matt Stagliano:right? Or they're Pro, but it's a side hustle or whatnot. Yeah,
Matt Stagliano:which is all fine. But I think I find myself being a little bit
Matt Stagliano:too, too exclusive, too elitist. And I want everybody to be at
Matt Stagliano:the same high standard that I try to maintain that, you know,
Matt Stagliano:is my version of a high standard. And when I don't see
Matt Stagliano:that I get annoyed. And you know, that's not necessarily
Matt Stagliano:right. It's not my position to judge anybody else or feel a
Matt Stagliano:certain way about someone because they're not doing what
Matt Stagliano:I'm doing. So I often find that I need to keep myself in check,
Matt Stagliano:because I can go from just kind of cool guy to judgmental
Matt Stagliano:asshole. In lightspeed. Yeah, I'm a nobody in a huge pond of
Matt Stagliano:photographers. Yet, in my own world, I am a big fish in a
Matt Stagliano:teaspoon, right? So, you know, as much as I sound like, I'm
Matt Stagliano:cutting things apart. While I talk about this. It's really
Matt Stagliano:nothing but stream of consciousness. So we were
Matt Stagliano:talking a few minutes ago about the shooting bays, and ways that
Matt Stagliano:we can maybe improve them. I wanted to get your thoughts on a
Matt Stagliano:couple of things. One, I know, when we go into the shooting
Matt Stagliano:base, there's typically one light, maybe a two light setup.
Matt Stagliano:Yeah. And like you're saying, don't touch them under penalty
Matt Stagliano:of death, because then you won't be able to get a properly
Matt Stagliano:exposed photo. Yeah, I wanted to get your feel. Because they went
Matt Stagliano:back to strobes this year from constant lights last year. Yep.
Matt Stagliano:Would it be better to say, All right, here's a two light setup.
Matt Stagliano:Here are the settings for three different looks with that to
Matt Stagliano:light setup. And you have three minutes, one minute for each
Matt Stagliano:setup to try it out. To give people a little bit more
Matt Stagliano:variety. I don't know if that's feasible. But let's talk about
Matt Stagliano:that the constant versus strobe can we do you know, multiple
Matt Stagliano:lighting setups in one day.
Jonny Edward:So on the constant versus strobe thing, obviously,
Jonny Edward:I'm heavily biased in this since I predominantly use constant
Jonny Edward:lights these days. And I do that for a number of reasons. As an
Jonny Edward:artist, I use constant lights. And I've elucidated on this a
Jonny Edward:little bit before but because it allows me to stay better
Jonny Edward:connected to the person in front of my lens, there's less
Jonny Edward:technical minutiae to deal with, there's less things that could
Jonny Edward:possibly go wrong. If you're working with a professional
Jonny Edward:model, sometimes it's really nice to have a straw because
Jonny Edward:they can just move relative to the flash, right? So you're
Jonny Edward:working with someone who's amazing and they just, and it
Jonny Edward:looks like dance and it's mesmerized, and that's not how
Jonny Edward:most people are who step in front of our lens. It's jarring
Jonny Edward:If you're nervous, and you sit here and you put me in front of
Jonny Edward:all these lights, and I'm uncomfortable, then you just
Jonny Edward:start throwing strokes to be able to walk, you know, and so
Jonny Edward:it's uncomfortable. So I do that number one to stay connected to
Jonny Edward:the people. But as an educator, especially because I work with
Jonny Edward:so much shadow, it's really brilliant to be able to
Jonny Edward:demonstrate foundational lighting topics in real time.
Jonny Edward:You know, if I were to take the key light in front of me and
Jonny Edward:move it away and say this is what feathering looks like. And
Jonny Edward:so we don't have to imagine it. And we don't have to jump to a
Jonny Edward:screen on the back of a camera or something where it's either
Jonny Edward:going to, you can just see it, you can see Phil in real time,
Jonny Edward:here's what happens when we turn that up. Here's what happens
Jonny Edward:when we turn that down, you can see the effective color
Jonny Edward:temperature look at when those shadow lights become warmer and
Jonny Edward:cooler. So it's very, it's a lot easier to I think, educate and
Jonny Edward:empower photographers when working with constant light. So
Jonny Edward:I you know, once again, this goes back to ideal versus
Jonny Edward:monetary. And I think that's the big debate. I know that Profoto
Jonny Edward:wanted to be the exclusive provider of light and Profoto I
Jonny Edward:love working with your strobes. If you want to pick up a maniac
Jonny Edward:who makes amazing art is a wild card to be up sometime, I'll
Jonny Edward:totally throw everyone for a loop and switch over to strobe
Jonny Edward:that's not true, but maybe it's true. But um, you know, I know
Jonny Edward:they wanted to do that, I wouldn't necessarily want to see
Jonny Edward:something like WPPI or TPM switch to using constants
Jonny Edward:exclusively. But I think a mixture is important, I think
Jonny Edward:it's really important to be able to show photographers that
Jonny Edward:ultimately, outside of the physics element light is light,
Jonny Edward:whether it's coming from an incandescent bulb, whether it's
Jonny Edward:coming from the sun, whether it's coming from a strobe,
Jonny Edward:whether it's coming from a constant light, light is light,
Jonny Edward:and of course light behaves differently. And we can talk
Jonny Edward:about CRI and skin tones and get into the nerdy aspect. But for
Jonny Edward:our purposes, 95% of the time, light is light. And I think it's
Jonny Edward:important for people to get away from the dogma and from the
Jonny Edward:sales pitches and go oh, fuck, like, I can literally have a
Jonny Edward:light bulb from my house and make world class art, I do not
Jonny Edward:need to have a $5,000 strobe with a $5,000 modifier on it. I
Jonny Edward:also think that it allows us to educate better when we're
Jonny Edward:working with constant light. So that did throw me for a loop.
Jonny Edward:And in fact, with the production team when I was talking to them
Jonny Edward:before, before, you know, WPPI actually took place I was like,
Jonny Edward:Listen, if there's constant light, please give me that
Jonny Edward:because then you don't have the trigger issue. And I think for
Jonny Edward:me, that's the hardest thing I guess if I if I was going to
Jonny Edward:summarize this is if you're a new or photographer, new ish, if
Jonny Edward:you're new to let's say, studio lighting, or whatever we want to
Jonny Edward:say you're not comfortable, we don't even need to use the word
Jonny Edward:new. I think that's probably wrong. You're not comfortable
Jonny Edward:with studio lighting. And now you have 30 Fucking people
Jonny Edward:behind you. And you've been waiting in line for 30 minutes,
Jonny Edward:and it's someone you really want to photograph and you're already
Jonny Edward:fucking trepidatious and you might be taking that Xanax just
Jonny Edward:enough, you know, in your fucking shaking. And you're
Jonny Edward:like, Hello, my name is Chris and I you I love your look and
Jonny Edward:and now you have this fucking light you've never worked with,
Jonny Edward:you've never mounted a trigger onto your camera. You don't know
Jonny Edward:why your screen is black because of exposure compensation. And
Jonny Edward:you're sitting there and you have two minutes to create and
Jonny Edward:it feels like everything is going fucking wrong. That's a
Jonny Edward:shitty experience. Yep. I think that for me was harder than
Jonny Edward:anything else was seeing someone who is so excited and so fucking
Jonny Edward:elated. Then look at their camera go Johnny, why is it
Jonny Edward:black, and I'm like, listen, it's for this reason, I've never
Jonny Edward:used your camera. If you take it to Canon, Fuji Sony, they'll fix
Jonny Edward:it for you come back, I'll make sure your first but it was so
Jonny Edward:defeating for them. So it adds an unnecessary layer of
Jonny Edward:technical complexity to people who are already struggling with
Jonny Edward:the technical side of our craft. And I think that is very, very
Jonny Edward:unfortunate. So I would love to see the reintroduction of
Jonny Edward:constant and I don't care. It could be Nan light, it could be
Jonny Edward:aperture, it could be go docks, I have no invested interest. But
Jonny Edward:I think just to allow people to be more invested in the creative
Jonny Edward:process rather than technical minutiae. That is huge, because they're
Matt Stagliano:now looking at you to be not only the model and
Matt Stagliano:the teacher, but also the technical expert on their
Matt Stagliano:specific camera model from their specific platform on their
Matt Stagliano:specific firmware that they haven't updated because they
Matt Stagliano:didn't know they could update it. That was one thing that I
Matt Stagliano:saw over and over and over and primarily with Nikon shooters,
Matt Stagliano:that their exposure compensation settings buried like 37 menus
Matt Stagliano:deep. And it was unfortunate because I saw great shooters
Matt Stagliano:with great ideas. Yeah, struggling with the technical
Matt Stagliano:side. And I think that does add into the frustration it takes
Matt Stagliano:you out of the element. It takes you out of the process, and all
Matt Stagliano:that good energy that you had just spills out all over the
Matt Stagliano:floor. You got defeated by your camera. You know one thing I
Matt Stagliano:would have liked to have seen because Profoto did a great job
Matt Stagliano:in the production team are the unsung heroes of the LM
Jonny Edward:and everyone else on that team are fucking the
Jonny Edward:real MVPs and heroes, watching
Matt Stagliano:Kelan and Matt just crushed the entire show. I
Matt Stagliano:mean, it just nonstop. I can't imagine what's on their
Matt Stagliano:shoulders and they crushed it. But having technical experts in
Matt Stagliano:the shooting Bay Area, a Profoto, representative or two,
Matt Stagliano:yeah, right, going back and forth, just making sure that
Matt Stagliano:people understand how to use the trigger, maybe talking about the
Matt Stagliano:product a little bit. It's
Jonny Edward:a missed opportunity for these brands to
Jonny Edward:me too. And obviously, like, I'm a single fucking solo LLC, right
Jonny Edward:guy, and he's in the suburbs of Denver in this, you know,
Jonny Edward:generational area where I'm basically surrounded by
Jonny Edward:nothingness or people who are in their 70s, who want to give me
Jonny Edward:antique. So like, I am very isolated in that way, not
Jonny Edward:isolated, like you. But I mean, so you take this Profoto idea.
Jonny Edward:The other brilliant thing is, if I was Profoto, not only would I
Jonny Edward:want my technical experts there to do that, but if the line is
Jonny Edward:20 people long walk that line, every party, you're going to be
Jonny Edward:coming up, let's do this, let's do that. It allows for a level
Jonny Edward:of interactivity and service that could directly translate
Jonny Edward:into revenue. And it's not to say sell to us at all points in
Jonny Edward:time. But for more of a consultative element to be like,
Jonny Edward:Hey, have you ever used strobes before? No, you haven't? Are you
Jonny Edward:on Nikon? Let's make sure this setting is right. Big enough
Jonny Edward:value that would fucking add would be substantial. The
Jonny Edward:comfort that that would create would be amazing, the stress
Jonny Edward:that would alleviate would be fantastic. And especially for
Jonny Edward:the person who's running the booth, or for the model, they're
Jonny Edward:now not being confronted with that in that two minute period
Jonny Edward:that has already been addressed and is taken care of. So this
Jonny Edward:person can focus on what it is they are doing. And yeah, I
Jonny Edward:think it's you know, sometimes you get thrown to the wolves,
Jonny Edward:there is an understaffing element to all of these things
Jonny Edward:always everywhere in life. Now, you know, if you're going to
Jonny Edward:have someone running a booth, they should have worked with
Jonny Edward:those strobes or gotten a crash course on it, even if it's a
Jonny Edward:basic video thing, like, this is how you swap a battery. This is
Jonny Edward:how you reset the transmitter. These are the basic things and
Jonny Edward:even having a laminated sheet for them to say like If This
Jonny Edward:Then That, here are the three steps like unplug the modem to
Jonny Edward:start, give it 10 seconds and plug it back in. That's hugely
Jonny Edward:empowering for everyone. So I couldn't agree more with that.
Jonny Edward:And there is that that that sort of sad element of the timer
Jonny Edward:thing like I did not run a timer the first day WPPI production
Jonny Edward:quickly gave me a handler day to to run a timer for me. Yeah. Now
Jonny Edward:that was kind of odd, because everyone was self managing. And
Jonny Edward:I would address them and I would just talk to the crowd and mass
Jonny Edward:and say, Hey, listen, I'm not going to run a fucking timer.
Jonny Edward:Number one, I don't have the ability to number two, we're all
Jonny Edward:adults. If you take a little bit longer, or you're a little bit
Jonny Edward:shorter, but let's be courteous, you can feel the energy. When
Jonny Edward:people are like, alright, Matt, you've done fucking enough get
Jonny Edward:out of the way. You know, when you're overreaching, let's self
Jonny Edward:manage, because we're adults, let's self manage because we're
Jonny Edward:a community. And I get that that's not necessarily feasible
Jonny Edward:for every place and time but that hardline two minutes, even
Jonny Edward:when I was shooting it a couple of days when we were together at
Jonny Edward:TPM, I got in and I got that one light turned off. And by the
Jonny Edward:time I turn that light off, got my camera settings fiddled, went
Jonny Edward:in and talked to the model who was there and said, Hey, I'm
Jonny Edward:Johnny, what's your name? You're a fucking badass. Thank you so
Jonny Edward:much for killing it. And step back. It was brought to you at
Jonny Edward:47 seconds and I was like, Oh, shit. Okay, now it's time to go
Jonny Edward:in for me. The trigger wasn't registering properly with my hot
Jonny Edward:shoe. So I was dealing with an exposure compensation issue. And
Jonny Edward:I just shot with the black screen. And what a lot of people
Jonny Edward:don't realize is on mirrorless that actually affects not only
Jonny Edward:what you're seeing, but the focus based on how stop down the
Jonny Edward:lenses. So then your camera's guessing while you're guessing
Jonny Edward:in the strobes firing at random fucking times you like I hope I
Jonny Edward:get something that's fucking great. And you might walk into
Jonny Edward:something and you walk away shaking and you're like, Oh,
Jonny Edward:look at this great photo that I kind of made, but was kind of
Jonny Edward:made for me just based on chance and happenstance. Yeah, I love
Jonny Edward:the idea of the settings thing that you said too. I think that
Jonny Edward:even if it wasn't three defined setting, saying all right,
Jonny Edward:people were working with strobes. We're locking in our
Jonny Edward:ISO and our shutter speed. However, here's three different
Jonny Edward:aperture settings for low key high key middle of the ground,
Jonny Edward:really dark shadows, really bright shadows somewhere in
Jonny Edward:between and saying, shoot with all of this, see what you want,
Jonny Edward:because what people would do, especially since I'm a well
Jonny Edward:known photographer, as well, as they take a shot, I'm like, hey,
Jonny Edward:what do you think of it? They're like Johnny, what do you think
Jonny Edward:and I do doesn't fucking matter what I think. Like, I'm not here
Jonny Edward:to portfolio review. I'm not here to create for you. Do you
Jonny Edward:want bright shadows? No, well, then that's probably not good.
Jonny Edward:Let's darken those up. Right So giving people some levity or
Jonny Edward:some like space to play in a way that still safe in a way that's
Jonny Edward:still predefined, but where there's some fucking switch
Jonny Edward:there would be monumental. And then someone gets to decide for
Jonny Edward:themselves. If they own the brain that's between their two
Jonny Edward:ears. I like it darker, I like it brighter, and then they start
Jonny Edward:to develop a way of critically evaluating their images. So in a
Jonny Edward:very direct but indirect way we start to better equip these
Jonny Edward:artists to evaluate their own work and what it is they want to
Jonny Edward:do and why. And so we're not just having someone recite verse
Jonny Edward:we're helping them actually develop the language skills to
Jonny Edward:compose verse of their own. And that is massive
Matt Stagliano:at portrait masters in Arizona last year
Matt Stagliano:when I was in helping in the booth when people would come up.
Matt Stagliano:And before you know, someone would be shooting the next
Matt Stagliano:person in line, I'd be having a conversation with them saying,
Matt Stagliano:so what is it that you have in your mind? What's the look that
Matt Stagliano:you want to have? And is this how you would set things up? And
Matt Stagliano:they might say something like, Yep, this is exactly what I
Matt Stagliano:wanted, or I've never used strobes before. Or, you know, I
Matt Stagliano:usually only use one light that at least gave me information to
Matt Stagliano:say we're going rate, I understand what your level and
Matt Stagliano:capability is. Do you want to stretch that? Or do you just
Matt Stagliano:want to shoot your style? Or do you want to shoot for a properly
Matt Stagliano:exposed photo, as listed on the settings on their beautiful
Matt Stagliano:white poster board? Do you want that? My intention was to just
Matt Stagliano:get people to think critically about what it is that they want
Matt Stagliano:it to slow down a little bit, have some intention, and tell me
Matt Stagliano:what it is that they saw in their head so that I could help
Matt Stagliano:them create that? Yes, I did not want them like they were doing
Matt Stagliano:to you say what do you think of this? I would always turn that
Matt Stagliano:around. What do you think of it? Yeah, totally. Right. So you
Matt Stagliano:know, in thinking and brainstorming like we are about
Matt Stagliano:how to make this experience better. From a shooting Bay
Matt Stagliano:perspective, I had alluded way early in this conversation to
Matt Stagliano:Peter Hurley section down the end, I was wondering if it would
Matt Stagliano:be possible to create a cordoned off area just for shooting base
Matt Stagliano:kinda like they had in the TPM portion earlier in the week. And
Matt Stagliano:have in that main hall, a cordoned off area for nothing
Matt Stagliano:but shooting base have a limited amount of people having like a
Matt Stagliano:bouncer Yonsei, there's only 100 people allowed for these 30
Matt Stagliano:Shooting bays at a given time, and you've got an encounter in
Matt Stagliano:and out counter when someone then you let someone else.
Matt Stagliano:Right, and in a way that allows people to not feel the chaos and
Matt Stagliano:the pressure and the intensity of it all. And they walk around
Matt Stagliano:and they shoot what they shoot, whether you have time slots, or
Matt Stagliano:whether it's a one in one out thing, capacity issue. I feel
Matt Stagliano:like by removing that into its own area, yeah, that Yeah, it'll
Matt Stagliano:be crowded at times. And it will be, you know, good flow all day
Matt Stagliano:long. But it's not going to hinder getting to some of the
Matt Stagliano:other booths as well. And it's not taking away from the
Matt Stagliano:vendors. And if you want it to have vendors or other high
Matt Stagliano:profile educators wandering around the shooting Bay Area,
Matt Stagliano:awesome. That just adds to it. I feel like we're trying to
Matt Stagliano:combine too much into the trade show portion. And we're
Matt Stagliano:sacrificing creativity for commerce. Right. And there's,
Matt Stagliano:yeah, there's the balance that everybody that's ever organized
Matt Stagliano:a trade show how to wrangle with right. And it's not an easy
Matt Stagliano:task. Yep. But I'm wondering if more people are leaning into
Matt Stagliano:having that shooting experience, making that its own thing,
Matt Stagliano:Disneyland pass instead of going on Photowalks. I've got my $150
Matt Stagliano:ticket. And that allows me into a private shooting bay area as
Matt Stagliano:much as I want during the week to learn different things to
Matt Stagliano:work with different lighting, rather than just having an
Matt Stagliano:avenue of shooting base, creating an experience out of it
Matt Stagliano:that is attached to but somewhat separated from the main
Matt Stagliano:tradeshow era. Oh, great. What were some of the best things
Matt Stagliano:that you saw at the show?
Jonny Edward:I think what probably probably my favorite
Jonny Edward:things that I saw had nothing to do with the shooting bays had
Jonny Edward:nothing to do with the vendors. It was seeing people who let's
Jonny Edward:say only knew each other online from across the world and
Jonny Edward:running to each other, like a cinematic film and jumping into
Jonny Edward:each other's arms going, oh my god, I finally get to meet you.
Jonny Edward:I finally get to say hello, I finally get to hang out with
Jonny Edward:you. You've helped me so much. We've known each other for years
Jonny Edward:now we get to be present as people. So that humanistic
Jonny Edward:element saying the same thing in the hallways and people being
Jonny Edward:like, Oh my God, oh, it's so and so wonderful. Hey, can I get
Jonny Edward:this and get that like that was really really beautiful to me.
Jonny Edward:It felt so innocent. And it felt so cool and wholehearted and it
Jonny Edward:was such an aside to the chaos and the commerce and all of
Jonny Edward:these other things that sort of define so much of this to just
Jonny Edward:see people genuinely excited and in passion to see one another
Jonny Edward:and to be present with one another that for me was was
Jonny Edward:absolutely brilliant. I love that there's some really amazing
Jonny Edward:educators and I love seeing the people who have notoriety, Be
Jonny Edward:gracious to actually stop and take the time to go like, Hey,
Jonny Edward:I'm exhausted. But oh my gosh, you said you love my work. I
Jonny Edward:have two minutes. But those two minutes are yours. Let's talk.
Jonny Edward:Let's take a selfie. So seeing people being human and operating
Jonny Edward:from that, sort of almost prerogative of humaneness was
Jonny Edward:brilliant. On the flip side, I saw some really ugly things,
Jonny Edward:where there were people of notoriety, who literally could
Jonny Edward:not be bothered to even smile at folks. And that felt really
Jonny Edward:fucked up. But the nice thing about that is the contrast
Jonny Edward:creates a beautiful differential where you see the people who
Jonny Edward:don't do that, and it makes the people who do that much more
Jonny Edward:significant and lauded. I mean, to be completely honest, since
Jonny Edward:we're this far into the conversation, some of the best
Jonny Edward:chats I had, were in the bathroom, no lie, like, I was
Jonny Edward:standing at a urinal, and someone came up there to down
Jonny Edward:space. And they're like, Hey, you're Johnny, right? You know,
Jonny Edward:doing the site. And I'm like, Yeah, I'm Johnny, what's going
Jonny Edward:on? And they're like, Yeah, you were killing it out there, man.
Jonny Edward:Like, I really want to come to your booth. That's phenomenal.
Jonny Edward:I'm like, Oh, where are you from? I'm from Madison,
Jonny Edward:Wisconsin. I shoot weddings. Oh, what do you want to get into?
Jonny Edward:And so over the course of this, streaming, 30 or 45 seconds, you
Jonny Edward:know, we connected as human beings and we're washing our
Jonny Edward:hands, and it's like, Hey, I hope to see you tonight. Are you
Jonny Edward:going somewhere? So you know, even you talking about that
Jonny Edward:elements of things being removed, I would love to just
Jonny Edward:see like, an off floor lounge. And it doesn't have to be a
Jonny Edward:quiet space. But in one of the other rooms, it's like, Hey, do
Jonny Edward:you need to reset like we're gonna essentially use library
Jonny Edward:voices. We're gonna have some ambience musics, and she'll stop
Jonny Edward:playing, there's fucking chamomile tea and water. You can
Jonny Edward:come in and you can just sit amongst everyone else and just
Jonny Edward:be like, Hey, we're just people here. And we don't have to be in
Jonny Edward:motion. We don't have to be achieving. We don't have to be
Jonny Edward:producing. We don't have to be purchasing, we can just be
Jonny Edward:present with one another. There's so much power in that.
Jonny Edward:And that's a hard thing to quantify. But for me, that was
Jonny Edward:my, my favorite thing. And I had that happen. You'll Vaughn is a
Jonny Edward:perfect example of this. Um, she's this, you know, spark plug
Jonny Edward:of a woman from Serbia and is really amazing. And we've been
Jonny Edward:talking for a long time and she literally ran up and was like,
Jonny Edward:throwing Muay Thai elbows at people to get through the crowd
Jonny Edward:and just jumped on to me and Kelly robots. I was there. And
Jonny Edward:she was like, what was this? Okay, I'm like, It's fine. It's
Jonny Edward:fine. But it was hilarious. And she's like, Oh, my god, god, my
Jonny Edward:image is being judged right now. I have to get in there. And I'm
Jonny Edward:like, I hope you do. Well. She's like, I don't even get a shit
Jonny Edward:about that. It's just nice to meet you. So those moments
Jonny Edward:between moments were fucking amazing. Us at the Capri. You
Jonny Edward:know, just sitting there dancing and looking around and being
Jonny Edward:like, all right, for a second, there is no hierarchy. There is
Jonny Edward:not like, oh, you're a professional and you're a
Jonny Edward:hobbyist. Oh, you're an educator. Oh, you're an artist.
Jonny Edward:Oh, this Oh, that there's just people who are you know, getting
Jonny Edward:near three sheets to the wind, Double fisting drinks, kind of
Jonny Edward:bobbing around like night at the Roxbury going, Oh, this is
Jonny Edward:fucking cool. Together. That was lovely. Because there were no
Jonny Edward:errors. There was no presupposition, it was just
Jonny Edward:like, Oh, we're all fucking here. And none of us know what
Jonny Edward:we're doing. And we're all trying to fucking figure it out.
Jonny Edward:And we're all spiraling into entropy. And we're all gonna go
Jonny Edward:back home and go, What the fuck just happened. But for these
Jonny Edward:very ephemeral moments, we're just like, Alright, we're here.
Jonny Edward:And we're together. And we're enjoying this. And that's enough
Jonny Edward:hard stop. period on the fucking sentence.
Matt Stagliano:Yeah, I found I found that quite a bit,
Matt Stagliano:especially at that big party, that I did look around at one at
Matt Stagliano:one moment, and everybody was just really cool with each
Matt Stagliano:other, which is a big contrast to the same party, same club
Matt Stagliano:last year where there was just a really strange vibe to it, they
Matt Stagliano:did a great job. And you know, you'd mentioned one thing about,
Matt Stagliano:you know, having these kind of like chill rooms when I was
Matt Stagliano:going to SHOT Show for a lot of years over at the Venetian in
Matt Stagliano:the sands. One of my friends companies would have a suite,
Matt Stagliano:and a good size suite that was opened the entire week, they
Matt Stagliano:spent a good amount of money on it. It was basically a Delta sky
Matt Stagliano:lounge, you know, where you could wander in and out there
Matt Stagliano:was always someone there from the company. Yep. And people
Matt Stagliano:could just go, you didn't have to be like, Oh, if it's the
Matt Stagliano:Profoto suite, you didn't have to go up and talk about Profoto.
Matt Stagliano:It was literally just cheese and crackers and drinks and quiet
Matt Stagliano:and good internet. And it wasn't so removed from the show floor
Matt Stagliano:that you felt like you had to walk to another hotel to get
Matt Stagliano:there. It was, you know, a conference room that they had
Matt Stagliano:commandeered and turned into this. And it was great. Because
Matt Stagliano:if someone did want to slip away and get off the floor, just so
Matt Stagliano:you could have a conversation be like, Hey, let's go over to
Matt Stagliano:Johnny's, you know, suite and talk in there for a few minutes.
Matt Stagliano:And it was great. And I really enjoyed that. And that's not
Matt Stagliano:something that I saw and maybe I just didn't know about them and
Matt Stagliano:that they existed but outside of the staff rooms. I don't think
Matt Stagliano:anything like that existed. And it could be a good A thing you
Matt Stagliano:know, hey, this, this lounge sponsored by Profoto on Tuesday
Matt Stagliano:sponsored by figma. On Wednesday, write whatever, and
Matt Stagliano:have it be a place that people can go and just relax a little
Matt Stagliano:bit. They did something like that at portrait masters in
Matt Stagliano:Arizona they did. They had like quiet rooms of beanbag chairs
Matt Stagliano:and whatnot. And it was pretty cool idea. So I'm just wondering
Matt Stagliano:if that can if that can grow to scale, or if it would just be
Matt Stagliano:unmanageable. I don't.
Jonny Edward:And you even even talking about that makes me
Jonny Edward:think, you know, not once again, not to shit on anything or be
Jonny Edward:overly critical, but like just better signage in general. You
Jonny Edward:know, like, just no one knew where the fuck they were going.
Jonny Edward:Most of the time, even me being on production being on modeling.
Jonny Edward:And this isn't a knock on production. They did phenomenal
Jonny Edward:relative to the cards. They were dealt, but like when I had to go
Jonny Edward:eat the first day I was on the show floor. They were like, oh,
Jonny Edward:it's in Montego D. And then someone's like, well, there is
Jonny Edward:no Montego, there's Montenegro. And I'm asking everyone who has
Jonny Edward:a bad she looks like their hotel staff or security. So no one
Jonny Edward:knows. And finally, he just started walking. And I saw
Jonny Edward:someone with a plate of food. And I was like, it has to be
Jonny Edward:that way. And I just wandered into this corridor into a door.
Jonny Edward:But there were no signs anywhere that said anything. So I think
Jonny Edward:people you know, like there's so much going on. And there is so
Jonny Edward:much overstimulation that even to go well, like, yeah, it's the
Jonny Edward:place where Pratik had his class. And you're like, that was
Jonny Edward:24 hours ago, and I dumped all of that information out of
Jonny Edward:necessity. Um, so just having some guideposts or people who
Jonny Edward:are just roving going like, Oh, where are you going? What are
Jonny Edward:you trying to get to? Is that for TPM, or WPPI? You just
Jonny Edward:trying to register it, hopefully getting an anchor point. So
Jonny Edward:something like registration doesn't move. So then you get
Jonny Edward:there. And they're like, oh, it's an you know, archive, see,
Jonny Edward:and you're an archive, see, they're like, no, actually, it's
Jonny Edward:in blue and a now. And that's exactly three football fields
Jonny Edward:away that way. And you have to knock on the door and say,
Jonny Edward:banana to get into the basement to get your badge. And it's just
Jonny Edward:unnecessary brain damage for everybody. If any of this is
Jonny Edward:something we can do a thing about, right? Let's remove it
Jonny Edward:from the equation. It's sort of like obviously, this maximalist
Jonny Edward:thing going right now, but like in my photography, generally
Jonny Edward:speaking, I'm like, does this element say something in the
Jonny Edward:frame? If not, let's remove it. So all of those unnecessary
Jonny Edward:obstacles that can be addressed. All that that means is that
Jonny Edward:people are going to have a better experience, they're going
Jonny Edward:to be more connected, they're going to be more immersed,
Jonny Edward:they're going to be more joyful, they're going to be more
Jonny Edward:creative, like we have a finite amount of energy as human
Jonny Edward:beings. So let's not make people allocate that finite energy to
Jonny Edward:things that we could address on their behalf from from the
Jonny Edward:forefront of it. And that's for me, that's what it really sort
Jonny Edward:of boils down to. For
Matt Stagliano:me, the energy this year was definitely better
Matt Stagliano:than it was last year. I think, you know, there were more
Matt Stagliano:people, there was definitely more excitement around
Matt Stagliano:everything. I two met a ton of people that I had never met in
Matt Stagliano:real life. And that felt really cool to actually be able to
Matt Stagliano:shake the hands of people and give hugs to people that I've
Matt Stagliano:known for years and never met in person. You know, I spent a lot
Matt Stagliano:of time with my friend Bassam, who I've known for years. And
Matt Stagliano:we, he lives five hours north of me, and we've never, we've never
Matt Stagliano:met. So it was good to spend a lot of time with him. The
Matt Stagliano:vendors this year, were very well curated. Maybe the vendors
Matt Stagliano:just came back that haven't been there for a few years. And it
Matt Stagliano:seemed like there was just a better energy amongst the
Matt Stagliano:vendors, there was more to look at more to play with more to
Matt Stagliano:see. And it was it was a really good time. And there were a
Matt Stagliano:couple of things that I really loved about the show. And there
Matt Stagliano:were a couple of things that I didn't like. And I think we've
Matt Stagliano:talked about stuff we didn't like, but what I what I did love
Matt Stagliano:in the TPM summit in the portrait masters Summit, was the
Matt Stagliano:fact that there was one room where we all got to see all the
Matt Stagliano:speakers, there was no running from place to place. It was just
Matt Stagliano:you had your seat, you had your room, it felt intimate, it felt
Matt Stagliano:good. It was very engaging. And I really like that setting. But
Matt Stagliano:again, you've got 8000 people in an area or logistics, right? So
Matt Stagliano:I'm not I'm not bashing anything. But I think that's one
Matt Stagliano:of the things that I loved because it just felt better. It
Matt Stagliano:felt smaller and more communal. I started looking across the
Matt Stagliano:industry. There are a ton of photography podcasts that are
Matt Stagliano:not technically focused, right, you've got Nikki doing the
Matt Stagliano:portrait system, which is nominal from a business
Matt Stagliano:standpoint. You've got podcasts out there that are very focused
Matt Stagliano:on no pun intended, very focused on the technical aspects of
Matt Stagliano:things. There's room for so much more personality in this space.
Matt Stagliano:Should there be a gossip podcasts or should it be an
Matt Stagliano:industry news where you know, it's like 62nd industry Use,
Jonny Edward:I do think that there is a sort of pervasive
Jonny Edward:self imposed stoicism, right? Yeah. Where we take everything
Jonny Edward:so seriously. And shooting is serious. And what we do is
Jonny Edward:serious and making money is serious and, and there's all of
Jonny Edward:this weight to all of it. And I think I'm a I tend to be a
Jonny Edward:counterpoint to that just because I'm a big personality
Jonny Edward:and I laugh at myself and I laugh at the world. And, you
Jonny Edward:know, I'm an ass and I'm an asshole. And I'm also a really
Jonny Edward:amazing person. And all of these things sort of coexist. So yeah,
Jonny Edward:I think that there needs to be more space just for fucking fun.
Jonny Edward:Fun, right? Yes, for fucking fun. And I think that even goes
Jonny Edward:back to the idea that we were talking about knocked up,
Jonny Edward:diverge back into the shooting Bay thing, but like, that's why
Jonny Edward:Mitzie thing was so great. Because it was all so serious in
Jonny Edward:there were serious models seriously style, doing very
Jonny Edward:serious things. And then she was over there with these really
Jonny Edward:radiant human beings be like, pretend like you just had a Jack
Jonny Edward:in the Box popping you in? Because it was such a
Jonny Edward:counterpoint to the austerity of so much else. Right. So not only
Jonny Edward:do I think there is space for that, I think it's a fucking
Jonny Edward:necessity. I think it's it's a natural part of human emotion.
Jonny Edward:Like we need a space to be vulnerable. And that's also
Jonny Edward:something that's missing. Like, where do we get together and not
Jonny Edward:talk about it from an analytical standpoint, but just say, You
Jonny Edward:know what, that like, I'm not sure I want to do this anymore.
Jonny Edward:I don't think that I'm any fucking good. Like, I might just
Jonny Edward:want to sell the business. I'm not making six figures right
Jonny Edward:now. In fact, I'm struggling to make fucking five. And there's
Jonny Edward:someone banging on my door right now who might break my kneecaps,
Jonny Edward:like, that type of thing needs to be spoke about. But we just
Jonny Edward:need to laugh at the joy of it at the absurdity of it, of the
Jonny Edward:fact that this is what we do and how we do it and bring some
Jonny Edward:other emotions in so that we could be more whole, as
Jonny Edward:individuals and as a community and embrace the entirety of
Jonny Edward:this. And I even have to do that at workshops. Sometimes there'll
Jonny Edward:be this thing and everyone's so focused, it's like, well, I
Jonny Edward:need, I need to get the shot. And this needs to go into
Jonny Edward:fucking photo VO. And I need to make two steps forward. And this
Jonny Edward:is going to result in 710 K sales. And I'm like, Listen,
Jonny Edward:this isn't a knock on anyone. But for a second, can we just
Jonny Edward:just admire the fact or appreciate the fact that we're
Jonny Edward:in the fucking first world. We're in a beautiful studio,
Jonny Edward:we're all eating fucking, you know, like noodles and curry.
Jonny Edward:We're photographing beautiful humans as beautiful humans, like
Jonny Edward:this is fucking pretty amazing. And let's just laugh at the fact
Jonny Edward:that we all happen to have converged at this point, and the
Jonny Edward:butterfly fucking effective all of this, that we happen to not
Jonny Edward:only be alive, but alive together, making fucking art in
Jonny Edward:a world that's on fire.
Matt Stagliano:All week, you and I had kind of had our
Matt Stagliano:different stresses. Yeah. And getting through the workshop,
Matt Stagliano:really, at the end of the at the end of the week really started
Matt Stagliano:to set the tone for that Friday night. Yep. So last Friday night
Matt Stagliano:of WPPI. The show it ended on Thursday, we do the trade show.
Matt Stagliano:We do the workshop all day Friday. And then we have to pack
Matt Stagliano:up all the gear and send it back to Nan right. And I just like
Matt Stagliano:you from your first person perspective, to talk about what
Matt Stagliano:happened because we had a great team pack up all of these lights
Matt Stagliano:that Nan light had sent us.
Jonny Edward:So this is this is for any of you once again who
Jonny Edward:haven't been involved in production. This is a little bit
Jonny Edward:of insight into how these things actually unfold or fail to
Jonny Edward:unfold. Wonderful day. We it was such a once again such a great
Jonny Edward:day, we ended on a good note everyone was fucking dead on
Jonny Edward:their feet. You know, like Matt had said earlier by 2pm people
Jonny Edward:like ordered food in and there's just people with like, you know,
Jonny Edward:subs halfway and their mouths staring at the ceiling. Like
Jonny Edward:they're on you know hoarse doses of Xanax and ketamine, they're
Jonny Edward:just fucking gone. Because it's been an exhausting week and for
Jonny Edward:all the right reasons, but it's still overwhelming. And so this
Jonny Edward:ends and we're wrapping up and we have all of this stuff to
Jonny Edward:break down we have six sets, we have the gear that we brought
Jonny Edward:in, we have Paulina stuff we have now in light stuff, we have
Jonny Edward:to separate out everything from Black Box studios. And
Jonny Edward:thankfully, Matt was there Kayla Douglas was there, Rick Lewis
Jonny Edward:was there and we had a bunch of attendees who are like, I'm in
Jonny Edward:it for the fucking long haul, which I'm so grateful for. I
Jonny Edward:kept trying to get rid of them. I'm like, you paid me to be
Jonny Edward:here. You do not need to help and they're like, fuck you. I
Jonny Edward:didn't help because I want to be of service. And I was like,
Jonny Edward:Alright, I'm gonna put my ego aside and say, You know what, if
Jonny Edward:you're giving me your hands, I'm gonna put them to work because
Jonny Edward:you just lucked out. So anyway, we do this in mass as a team.
Jonny Edward:And you know, some people are really experienced with this.
Jonny Edward:Some people are and there's nothing wrong with that. So
Jonny Edward:we're just trying to make sure the right lights go into the
Jonny Edward:right boxes, gear gets separated basic logistical stops. So we
Jonny Edward:get into this and then we realize we don't have the
Jonny Edward:shipping labels. This is the first thing right? And let me
Jonny Edward:backtrack for a second NAMM light was kind enough to send
Jonny Edward:this literal trailer worth of fucking gear, this veritable
Jonny Edward:palette to the Mirage to make things easier. Well, it came via
Jonny Edward:UPS unbeknownst to me and our Arrived at FedEx. So the first
Jonny Edward:surprise was before we're breaking down is picking it up.
Jonny Edward:And you know, the people at FedEx are like, Oh yeah, there's
Jonny Edward:a $250 handling fit. And I was like, What do you mean, you
Jonny Edward:receive packages? You received a package like that's what you do.
Jonny Edward:It'd be like getting charged a grill fee for a steak or
Jonny Edward:hamburger. And you're like, how else do you make this sir? Mess?
Jonny Edward:Whoever. So that was fine. That was an incidental cost. But we
Jonny Edward:get it. We get it over there. We don't have enough space. We had
Jonny Edward:to get Uber excels. I literally got put into the back of a
Jonny Edward:truck, like a Tetris piece, and probably dislodged multiple
Jonny Edward:vertebra being stuck in the back of this fucking truck, like a
Jonny Edward:minion. And I'm already small, but I got cut in half, quite
Jonny Edward:literally. So anyway, we're packing all this stuff up, and
Jonny Edward:we realize, oh, fuck, we don't have the shipping labels. And so
Jonny Edward:everyone pauses and we were in such great momentum, and we're
Jonny Edward:all shooting the shit. And we're dancing and we have music on.
Jonny Edward:You were telling jokes. Were just there. As people in a hush
Jonny Edward:falls over the crowd. All of the energy that was up here suddenly
Jonny Edward:comes down, out of the room. It's a whisper, and I'm like,
Jonny Edward:Hey, everyone. You're all doing great. But the reality is, we
Jonny Edward:don't have the labels, and we need to open up and unbox
Jonny Edward:everything that we just backed up. Because without those, we
Jonny Edward:can't do anything. And to everyone's fucking credit, they
Jonny Edward:took it on the chin, and everyone's like, that's fine.
Jonny Edward:We're gonna make this happen. So everyone starts unboxing. I
Jonny Edward:can't remember exactly who it was who found it. But someone
Jonny Edward:finds it and it was like the winning Lotto number, they
Jonny Edward:hauled it all. And it was like fucking a scene from The Lion
Jonny Edward:King, we all looked off and we're chanting. So you know, it
Jonny Edward:was the sun rising in prehistoric times. And we're
Jonny Edward:like, fuck you're in. So that's fine. So we get back to what
Jonny Edward:we're doing. And we're read duct taping and we're repacking, and
Jonny Edward:we're doing this, we're doing that we're getting everything
Jonny Edward:segmented. And now we're looking at time, and we're like, holy
Jonny Edward:shit. Like, if we don't get these boxes out to ship.
Jonny Edward:Tonight, we're gonna have to do it tomorrow. We have no way to
Jonny Edward:stage these in hotel rooms. We only have one predominant
Jonny Edward:vehicle. We're already renting things we have to make this
Jonny Edward:happen tonight. So I find a FedEx store. That's open until
Jonny Edward:eight. And it's Friday fucking night on the strip. So it was
Jonny Edward:empty the day before it is now Hey, OS, like absolute chaos,
Jonny Edward:like LA freeway meets fucking and apocalyptic movie. And
Jonny Edward:Paulinus husband Bill and I are like what could do in this so we
Jonny Edward:throw all of these boxes into the back of the truck. We're
Jonny Edward:wedging things in we're trying to figure out you know how
Jonny Edward:things can't fall out. I basically have my head out the
Jonny Edward:window like a watchdog. So it's stoplight some unsavory
Jonny Edward:character isn't gonna steal one of these lights and take it to a
Jonny Edward:pawn shop. It's fucking insane. But like, everyone's on Hi, back
Jonny Edward:at the studio Bill and I are driving we're stuck in traffic,
Jonny Edward:there was a brokedown Corvette from the 80s that held the
Jonny Edward:traffic like it was it was not it was like it was something of
Jonny Edward:an indie movie, you know, there's just this sort of like
Jonny Edward:EDM soundtrack playing in the back. And I'm like, Bill, if
Jonny Edward:this doesn't work out, you know, what are we going to do? And
Jonny Edward:he's like, you know, maybe we'll just drive off a cliff. And I
Jonny Edward:was like, yeah, that'd be swayed. And so we're in this
Jonny Edward:pseudo existential, pseudo excited, pseudo exhausted state,
Jonny Edward:and we get there, and we have the fucking truck is loaded. And
Jonny Edward:so we put all of these on flatbeds and we get in and out
Jonny Edward:of doing a jig. It's like the Joker coming down and do there
Jonny Edward:is you may walk in Phoenix, I have fucking Sinatra playing, I
Jonny Edward:backpedal. And guys, like, what's up, guys? And we're like,
Jonny Edward:we got to ship this stuff out. It's gonna be fucking amazing.
Jonny Edward:I'm getting ready to wipe the slate clean. And he's like,
Jonny Edward:where are the labels? And I was like, boss, the labels are on
Jonny Edward:the fucking box, right? Where we flip them, you can take a peek
Jonny Edward:right there. And he's like, Ah, man, what the fuck do you these
Jonny Edward:are UPS labels, you're at FedEx. That that uncomfortable? Pause
Jonny Edward:is exactly what happened. So for me, everything came I was
Jonny Edward:received at FedEx. And I'm like, Alright, there was a handling
Jonny Edward:fee. So whatever is going on with the shipping, it can go out
Jonny Edward:via FedEx. That's what was at The Mirage now. And because all
Jonny Edward:of us were so utterly exhausted, none of us took a look at the
Jonny Edward:labels. We were not out of this team of 10. And so I'm like,
Jonny Edward:fuck, okay. Who's open UPS wise? No one man, all the ups closes.
Jonny Edward:So now I'm dealing with the fact that we're in a 24 hour fucking
Jonny Edward:city Sin City where, like, places closed down at 6pm on a
Jonny Edward:Friday night. So I'm calling access points literally for UPS.
Jonny Edward:I'm like, listen, I know you guys only deal with drivers.
Jonny Edward:I'll throw you fucking undos like I got money in my back
Jonny Edward:pocket. I'll rub your back. I'll you know be godfather to your
Jonny Edward:first child, whatever the fuck and they're like Sorry, sir.
Jonny Edward:We'd love to help you. We can. So Bill and I get the bright
Jonny Edward:idea of fuck it like we're going to try and go to a Walgreens.
Jonny Edward:Right? Like they have a UPS store. They're probably not
Jonny Edward:equipped to handle this, but I'm like someone there need some
Jonny Edward:fucking money. I'll ply the trade. I'll do whatever I need
Jonny Edward:to fucking do like I'll don a Walgreens outfit and dance on
Jonny Edward:the strip for the next four hours. Just to bring people into
Jonny Edward:a place they can get cheaper booze, whatever the fuck. So
Jonny Edward:we're heading to this Walgreens and then we realize it's the
Jonny Edward:Walgreens on the strip, the eponymous strip Walgreens. And
Jonny Edward:we're like, well, that's not going to fucking work. So we get
Jonny Edward:stuck in traffic. I'm calling Matt. I'm calling Paulina. I'm
Jonny Edward:like, Hey, things are fought. I don't know what we're gonna do,
Jonny Edward:we need to schedule a pickup, we need to do this. So anyway, it's
Jonny Edward:just this fucking thing. And I'm now my wit's end was an hour
Jonny Edward:ago, was what three debacle is ago. So I'm just sitting in the
Jonny Edward:truck Deadeye like a shark, just staring at these neon lights,
Jonny Edward:and I can't even I'm not even upset. I don't even have the
Jonny Edward:energy to be upset. I'm just fucking completely convalesced.
Jonny Edward:And so we show up. And everyone's like, what are we
Jonny Edward:going to do, and I'm gonna be, let's just let's unpack it. I'm
Jonny Edward:like, it just has to go back inside. And so we come up with
Jonny Edward:this plan where Paulina, and Bill are going to take care of
Jonny Edward:it in the morning, and they're going to get an Uber XL. I'm
Jonny Edward:considering changing my flight. I can't do the app, because it's
Jonny Edward:just madness, with people trying to fly out, we come up with this
Jonny Edward:fucking plan. And it ended up working out like credit to
Jonny Edward:Pauline and Bill, thank you black box studios for letting us
Jonny Edward:stay there. They were so kind, they didn't even charge us for
Jonny Edward:the staging of the extra hours, the best of humanity, like
Jonny Edward:people fucking came together. And we're like, Listen, this is
Jonny Edward:a problem. But in the scheme of life, it's really not a problem.
Jonny Edward:Let's fucking pivot and make it work. And so we get with a plan.
Jonny Edward:And now Matt and I are going back to the Mirage. And I'm just
Jonny Edward:like, we're sitting in the back. And now it's like, how are you?
Jonny Edward:And I'm like, I don't even know. Like, how are you? And he's just
Jonny Edward:like, like, we're both speaking in evangelical tongues. There
Jonny Edward:weren't even word big enunciate. We're both just like primitive
Jonny Edward:grunts.
Matt Stagliano:It was at that point that I realized I hadn't
Matt Stagliano:eaten all day, right? I'm the type that will go go go and then
Matt Stagliano:realize, Oh, God, I have not even low blood sugar, I have no
Matt Stagliano:blood, or whatever. And I'll crash. And that's exactly what
Matt Stagliano:the way that I was feeling. At the end of the workshop. Now I
Matt Stagliano:snacked kind of throughout the day, but never really had too
Matt Stagliano:much of substance. And so sitting in the back of this
Matt Stagliano:truck, on the way back to the hotel theater, killing me, we've
Matt Stagliano:just had this amazing, like emotional day. And then the
Matt Stagliano:problem that we have to solve, and all I'm thinking is like, I
Matt Stagliano:just have to get back to the hotel room. Take a quick shower,
Matt Stagliano:I need something to eat really bad. So we get back. And because
Matt Stagliano:it's Friday night, and all week, I had brought out with me a an
Matt Stagliano:edible chocolate bar, a 200 milligram edible chocolate bar
Matt Stagliano:that was going to manage me throughout the week, and it was
Matt Stagliano:doing great. It was mainly for sleep at night, make sure that I
Matt Stagliano:can sleep a little bit. And I had a couple of pieces left,
Matt Stagliano:probably, I don't know, 40 milligrams worth of chocolate.
Matt Stagliano:Now, here's where it gets fun. So we go back to the room. You
Matt Stagliano:and I sitting there just dead. I'd like sharp and I'm
Jonny Edward:exhausted. I'm like, Alright,
Matt Stagliano:you go. Let's go get dinner somewhere. Everybody
Matt Stagliano:that we knew was basically gone. I'm like, let's go get sushi
Matt Stagliano:downstairs and hang out. What I'm going to do is I'm going to
Matt Stagliano:take a little bit of this chocolate bar right now. And
Matt Stagliano:then we could just kind of groove on a Friday night.
Matt Stagliano:Totally not intending to do what I did, which was take that get
Matt Stagliano:dressed in in my low blood sugar haze of my brain. I took the
Matt Stagliano:other half now. Now I would that's it. I was just hungry.
Matt Stagliano:And I was just eating chocolate. And I realized, oh no, I've made
Matt Stagliano:a disastrous error and wind up realizing that I took in the
Matt Stagliano:night taking about 3540 milligrams of this chocolate
Matt Stagliano:bar. And I go that's a lot for me. Given what I'm about to do.
Matt Stagliano:We go downstairs to the the sushi restaurant. And we have
Matt Stagliano:the same waiter that we had had a couple of nights prior. Yep.
Matt Stagliano:And he seemed a little bit aggressive. On this night. He
Matt Stagliano:was great. The first night we were there. Yeah, we kept him
Matt Stagliano:well, I don't know why he was aggressive. But he kept coming
Matt Stagliano:over and we were both still sober at this point.
Jonny Edward:Yeah. Relatively lucid. Is
Matt Stagliano:Is he like fucking with us a little bit?
Matt Stagliano:What's going on? So it brings up the socket, we're having socket.
Matt Stagliano:But everything out of his mouth was like, looking at us a little
Matt Stagliano:weird. And I start to have these moments of paranoia where I'm
Matt Stagliano:like, is he dosing our food? Like did he put something in the
Matt Stagliano:socket and he's just waiting for us? Because everything is just a
Matt Stagliano:little bit weird. So we're sitting there and we're having a
Matt Stagliano:good time. And then it happened. Everything kicked in at once.
Matt Stagliano:When they put those first person cameras on, you know, and it's
Matt Stagliano:facing the person's face and they're looking around and the
Matt Stagliano:whole angle Little is just this real dystopian view of what
Matt Stagliano:person is experiencing, and they're stumbling through a
Matt Stagliano:party. And sometimes it's like hyperlapse. That's what I felt
Matt Stagliano:like was starting to happen. I look up for my meal, and I look
Matt Stagliano:at you and you've got eyes, the sides of Frisbees, and you're
Matt Stagliano:looking at me going, oh, yeah, we're in the same place, aren't
Matt Stagliano:we? And I said, Yeah, this is gonna get weird. We need to
Matt Stagliano:settle up and get out of here immediately. But let's use the
Matt Stagliano:restroom first. And we get up and start walking through the
Matt Stagliano:casino, and we do one lap around the casino. And then we do
Matt Stagliano:another lap because we just kept taking rights. And we wound up
Matt Stagliano:at the same spot. We're like, I can't do another lap. So we're
Matt Stagliano:like, alright, let's let's hit The Strip. And just go outside
Matt Stagliano:get some fresh air. We started walking out of the four exit
Matt Stagliano:because we couldn't find it for some reason couldn't find a
Matt Stagliano:restroom at The Mirage. Yeah, don't ask why just
Jonny Edward:we got we got stuck in the casino floor loop.
Jonny Edward:Like we were just literally, it was like Groundhog Day.
Matt Stagliano:So we find this this exit and it's by the Rum
Matt Stagliano:Bar in the cafeteria. So we go out, and we just start walking,
Matt Stagliano:we get outside and we get hit with that fresh, fresh air and
Matt Stagliano:it feels so good. And it's the lights of the strip. And I'm
Matt Stagliano:standing there and I'm going, we made a disastrous error here as
Matt Stagliano:well. Because now we've got to deal with the strip, keep it
Matt Stagliano:together, keep it together, keep it together, keep it together.
Matt Stagliano:Now, at this point, my high is getting more and more and more.
Matt Stagliano:And I'm just starting to feel super groovy. And when I get
Matt Stagliano:like that I shut down and I'm observing everything and we're
Matt Stagliano:walking by street performers that are awful. Just not good
Matt Stagliano:street performers at all playing Oregon's playing guitars playing
Matt Stagliano:pipes. I don't know what they were playing. But it felt like
Matt Stagliano:walking the 20 yards past. This guy playing in Oregon, took us
Matt Stagliano:45 minutes and it very well may have taken us 45 minutes. But
Matt Stagliano:we're walking. So that's happening. I'm getting freaked
Matt Stagliano:out. I look over you. You're just laughing at me because I'm
Matt Stagliano:freaked out. But you're freaked out too. So we keep walking. All
Matt Stagliano:of a sudden, a woman starts running at us full bore. I don't
Matt Stagliano:know what's happening, but she takes off. Suddenly, a guy's
Matt Stagliano:chasing her with a full beer in his hand. Yep. I think he had
Matt Stagliano:just robbed him of his phone and took off. I tried to chase like
Matt Stagliano:grabbed it out of his hand while he was talking and just ran. And
Matt Stagliano:he winds up tripping over a curb and eating it. And everybody was
Matt Stagliano:like, Oh, no one looking to help them. No one's came out and
Matt Stagliano:we're like, Look at this guy. But world. I'm like we just
Matt Stagliano:witnessed a crime. Yep, walking forward. Keep walking straight
Matt Stagliano:in the distance. We see Caesars Caesars must have a bathroom
Matt Stagliano:because moth to a flame it's a beacon. There was literally no
Matt Stagliano:place to just turn off into like an In and Out Burger or
Matt Stagliano:something to use the restroom. So we're like, Alright, let's go
Matt Stagliano:into the casino. Now after a week of being at WPPI in the
Matt Stagliano:Mirage, now the Mirage, if you haven't been to Vegas is kind of
Matt Stagliano:like the middle aged couple of the Vegas casinos where they
Matt Stagliano:kind of want to go out and party a little bit but you know,
Matt Stagliano:around 11 o'clock, you kind of dead you know, as opposed to
Matt Stagliano:like ARIA or Cosmo which are much younger and hipper and the
Matt Stagliano:Mirage is a great place. But it's just kind of like a middle
Matt Stagliano:aged married couple of
Jonny Edward:80s Nostalgia vibe about at the sound. Yeah. So
Jonny Edward:we're like
Matt Stagliano:all right there Caesars. Let's get into Caesars
Matt Stagliano:and we walked in. I was ready for what we experienced. I don't
Matt Stagliano:know what went through your mind when we went in there. But all I
Matt Stagliano:saw when I walked in was like Russian mobsters. Bright lights
Matt Stagliano:a line for the nightclub? Yeah, Omnia, that was there. That line
Matt Stagliano:and you and I are walking in. You're dressed the way you're
Matt Stagliano:dressed. I'm in like a Canadian tuxedo, rolling in in a
Matt Stagliano:turtleneck in a denim jacket. I could not have felt more out of
Matt Stagliano:place. And it wasn't just the drug paranoia that was going on.
Matt Stagliano:We were literally there was
Jonny Edward:like 12 women from South America dressed like
Jonny Edward:Leeloo from the fifth element over girls dispersing and coming
Jonny Edward:together like a lava lamp. Like it was it was literally it was
Jonny Edward:it was a paragraph out or a fucking Hunter S Thompson trip
Jonny Edward:in real time that we were living into. We walked
Matt Stagliano:for Caesars find the restroom and I go in. I go
Matt Stagliano:in first. I'm like running recon apparently. So I go in and
Matt Stagliano:standing there in there, too. Whoo Persian gentleman rather
Matt Stagliano:sizable guys hammered, absolutely hammered in the
Matt Stagliano:corner. Speaking to each other, I don't understand a word that
Matt Stagliano:they're saying. But it starts to get a little bit heated. Like
Matt Stagliano:they're having that drunk friend argument. Then one of them does
Matt Stagliano:that slow motion turnaround I can see in the mirror, slow
Matt Stagliano:motion and focus on me because I'm the other human in the room.
Matt Stagliano:And he starts going a, and I'm like, no, just stare at the wall
Matt Stagliano:mat, stare at the wall, and starts wandering over to me. And
Matt Stagliano:I'm just like, out of there. And there were multiple anti
Matt Stagliano:chambers in this bathroom. It was like looking at this endless
Matt Stagliano:hallway. There's no way I'm getting out of here. So do a
Matt Stagliano:loop around Caesars and the strange feeling of I don't
Matt Stagliano:belong. But I didn't belong. And we needed to get out of there
Matt Stagliano:quickly. Now. Did you see anything in there? I'd love your
Matt Stagliano:your thoughts. I can remember every step that I took in every
Matt Stagliano:face that I saw and trying to get out of this place. Was there
Matt Stagliano:anything weird that you saw, as we know, it was? It was
Jonny Edward:it was such an odd crowd. It was just it's hard to
Jonny Edward:even typify. I don't know, it was like a sort of like a Chad
Jonny Edward:convention mixed with like a division to like lower tier frat
Jonny Edward:party. But if everyone was wearing masks of the same
Jonny Edward:person, everyone was dressed slightly differently, but looked
Jonny Edward:identical. And they all had this like similar despondence where
Jonny Edward:they weren't even excited to be there. And the tables were
Jonny Edward:insane. And everything was insanely good. It was like that
Jonny Edward:the verbs bittersweet Symphony video, so we were walking and
Jonny Edward:not only did we stand out, no matter which way we walked, we
Jonny Edward:were countered to the flow of the way everyone else was
Jonny Edward:walking, just getting shoulder checked by these like
Jonny Edward:emotionless, like Pink Floyd knights, just mindlessly
Jonny Edward:walking. And that was my bit too. I'm like, Oh, my God, I'm
Jonny Edward:drowning in a sea of people. But it's not even people. It's just
Jonny Edward:like a mass of the same person, we have to get the fuck out of
Jonny Edward:this place. The buzz was going but it was starting to turn
Jonny Edward:south a little bit.
Matt Stagliano:We're like, Alright, let's get back outside,
Matt Stagliano:let's get back to the hotel, this was clearly a bad idea, to
Matt Stagliano:walk a mile and a half to take a piss and then walk all the way
Matt Stagliano:back right? We could have accomplished this at The Mirage.
Matt Stagliano:But you know, adventure, as we leave, we get out, we get back
Matt Stagliano:to the Mirage we walk in now we've got to navigate the Mirage
Matt Stagliano:again. And we're like, Alright, there's no way that we're going
Matt Stagliano:to be able to get from the entrance to our room in one
Matt Stagliano:piece, we should probably stop halfway and have a drink at the
Matt Stagliano:bar. So we start walking to set a bar. And as for blocking, I,
Matt Stagliano:I'm walking to help the center all the way and you're to my
Matt Stagliano:left. And I'm basically hugging the right side of the pathway.
Matt Stagliano:And I can see this couple coming out of the slots like in there's
Matt Stagliano:a pillar in the way so they were going to come behind the pillar
Matt Stagliano:and then widen. And I saw this happening. And I knew that they
Matt Stagliano:were going to present right in front of us. And as I'm walking,
Matt Stagliano:they came out exactly where they were supposed to scared the shit
Matt Stagliano:out of me. I jumped. In my mind, I was just like, Oh, that was a
Matt Stagliano:little startling. In reality, I think you could probably say, if
Jonny Edward:you were at like an elite CrossFit game and
Jonny Edward:someone who was doing a box jump in reverse, but that person
Jonny Edward:happened to be Nosferatu. His fucking arms folded across his
Jonny Edward:chest and he hopped back like his life depended on it. And it
Jonny Edward:startled me. And in the moment that I saw it happening, I went
Jonny Edward:back to the default like I'm gonna laugh so hard. I'm gonna
Jonny Edward:have a fucking panic attack laugh. And so now Matt's frozen
Jonny Edward:upon hitting the ground, very athletic. I was very impressed.
Jonny Edward:And then these, this old couple who literally looked like they
Jonny Edward:could have been, I don't know, like a parody out of the Beverly
Jonny Edward:Hillbillies. just stands there, staring at us in time stops for
Jonny Edward:a moment called Matt. Matt is frozen in like the Heisman
Jonny Edward:trophy pose. I'm laughing so hard. I might actually piss my
Jonny Edward:pants. And then all of a sudden it's like the hyperlapse thing
Jonny Edward:or like the time scaling and video then time just starts
Jonny Edward:again. So slowed, it expands and contracts.
Matt Stagliano:We get past that couple and we're pretty good.
Matt Stagliano:You're nonstop laughing.
Jonny Edward:I'm dying. I'm like people are getting up to
Jonny Edward:see who's laughing so hard. I am just geeking out like 10%
Matt Stagliano:Howling laughing we're like alright, let's go to
Matt Stagliano:the center bar. So we go to the center bar and we sit down at
Matt Stagliano:the bar. Now one thing you have to know about the center bar,
Matt Stagliano:it's run by the all of bartending staff. They all seem
Matt Stagliano:to have come from the same place. Isn't gang because they
Matt Stagliano:were all built like they had spent years in a Thai prison.
Matt Stagliano:The rest of their penalty was to serve drinks at the center bar.
Matt Stagliano:And
Jonny Edward:one of the guys I spoke to before actually fought
Jonny Edward:Roy Jones Jr. I mean caliber to this like legitimate badass
Jonny Edward:dudes.
Matt Stagliano:Well, the funny thing was, I'd sit at the bar.
Matt Stagliano:And despite how we were feeling, we still held it together
Matt Stagliano:relatively well. And there was zero sloppiness, but boy, oh,
Matt Stagliano:boy, they hated serving people drinks. And I was watching it.
Matt Stagliano:And I said, you know, Hey, can I have a couple of woodfords. And
Matt Stagliano:the guy looks at me, he's just like, uh, now clearly, I
Matt Stagliano:offended him in some way, shape, or form. In the music that was
Matt Stagliano:playing the band that was playing, they were a cover band,
Matt Stagliano:and they were fine. They were serviceable. And I turned
Matt Stagliano:around, and I looked at them. And it was like, every eighth
Matt Stagliano:grade substitute English teacher had gotten together and created
Matt Stagliano:a cover band that was going to go play Las Vegas, they were
Matt Stagliano:recapturing their youth. Every time I turned around, there was
Matt Stagliano:another person appearing, there were some on the stage, there
Matt Stagliano:were some that were standing off the stage, they're going on, the
Matt Stagliano:guitarist started to walk around the bar and sit at people's
Matt Stagliano:booths, lap, laps and riff. All I wanted to do is watch the band
Matt Stagliano:from this point, because they played terribly. They had no
Matt Stagliano:presence, there was no style, but I wanted nothing. But to get
Matt Stagliano:these guys to play every event that I'm ever going to attend
Matt Stagliano:again, it
Jonny Edward:became an exercise and people watching and so this
Jonny Edward:all sounds innocuous enough, but you have to once again reframe
Jonny Edward:relative to our states of mind, and what had preceded this, so
Jonny Edward:we're sitting there sipping on the Woodford that you know, no
Jonny Edward:one wanted to serve to us. Next to this people who didn't want
Jonny Edward:to be there. Having just had our you know, strange Nosferatu
Jonny Edward:strip mugging Chad convention experience both just wide eyed
Jonny Edward:and bushy tailed going. This is our last night in Vegas
Jonny Edward:together. All right, like just
Matt Stagliano:trying to end the week with a meal and a
Matt Stagliano:cocktail that's developed into this adventure. Right? And I
Matt Stagliano:don't know at what point we finally called it a night, I
Jonny Edward:distinctly remember looking over and we
Jonny Edward:were getting to the end of whatever Woodford that was,
Jonny Edward:whether it's the third or fourth and I'm like, Matt, kinda kinda
Jonny Edward:think I want to go what do you think it was? Like? Yes,
Jonny Edward:absolutely. The switch got turned off on the receptivity to
Jonny Edward:all of the experience for the night and it was just like,
Jonny Edward:getting home like lost in the woods, follow the compass, there
Jonny Edward:has to be a road in that general direction. Let's hike out
Matt Stagliano:as exhausted and as high. And as just mentally
Matt Stagliano:spent. As I was on that last night. It absolutely made the
Matt Stagliano:entire week come together. And I feel like all the stresses just
Matt Stagliano:kind of washed away. What a great way to end the week. And I
Matt Stagliano:can't say that. I've never done that in Vegas before. But this
Matt Stagliano:was certainly the most memorable most visual night that ever. The
Jonny Edward:only thing that I could think from the outside
Jonny Edward:looking in as it must have looked like we looked like like
Jonny Edward:a B movie version of Fear and Loathing in Las Vegas. Sort of,
Jonny Edward:you know, we can't stop here because it's bad country is the
Jonny Edward:organist is playing the same three notes that sound that are
Jonny Edward:sounding so off key and ominous while we're just sauntering up
Jonny Edward:and down, drip like zombies, like these two morons
Matt Stagliano:are coked out of their head and like, no, no,
Matt Stagliano:we're near that. And we're on basically a chocolate bar and
Matt Stagliano:Xanax exactly, like just trying to chill from a huge week. And I
Matt Stagliano:think it's probably a great way to end this entire episode,
Matt Stagliano:which I'll probably have to cut into several parts. But dude, it
Matt Stagliano:was it was a ton of fun to see you. It's been amazing to kind
Matt Stagliano:of go through the whole week again, what's next for you?
Matt Stagliano:What's are you going? Are you going to have any workshops
Matt Stagliano:coming up,
Jonny Edward:I have a workshop in April here in Denver on the
Jonny Edward:27th and 28th. It is sold out. And I'm very grateful for that.
Jonny Edward:So for those of you who are attending, thank you so much for
Jonny Edward:giving me the opportunity to be part of your journey. I'll be in
Jonny Edward:Seattle in early May at my friend Simon Diaz's studio. So
Jonny Edward:he's a badass who also partied way too hard. Every time I saw
Jonny Edward:that man, he was four sheets to the wind but having a great
Jonny Edward:time. In the end of May or mid May, I should say the 18th and
Jonny Edward:19th. I'll actually be in Harlem, New York running my
Jonny Edward:first workshop in New York in collaboration with Nat light. So
Jonny Edward:I haven't opened that up publicly yet. Now I'm late and I
Jonny Edward:have not made a public announcement. We'll call this
Jonny Edward:the official public announcement for that. But I'm really excited
Jonny Edward:to be in New York doing it. It's been something I've wanted to do
Jonny Edward:since I started Getting into education at all. So it feels
Jonny Edward:like an apex point for me. We're gonna be at this really rad
Jonny Edward:studio called uptown shots, which is a brilliant
Jonny Edward:multipurpose production studio there. And I'm definitely going
Jonny Edward:to be bringing my A game I'll probably be in New York for
Jonny Edward:about 10 days. I want to do some touristy things, eat some good
Jonny Edward:food, connect with a lot of people I know out there and
Jonny Edward:certainly work with, you know, some of the diversity and magic
Jonny Edward:that exists only in that city. So that will be a wild, wild
Jonny Edward:ride. And when I'm laughing hysterically, you know on too
Jonny Edward:many Xanax out on the streets in New York, I have a feeling I'll
Jonny Edward:blend in even more than I did in Las Vegas, which will be peachy
Jonny Edward:keen.
Matt Stagliano:No one's gonna bat an eye.
Jonny Edward:I laugh like an asshole like I feel at home when
Jonny Edward:I'm in New York. I just people telling me to fuck off I tell
Jonny Edward:them to fuck off. And I'm like, all my heart strings are being
Jonny Edward:pulled at just the right time. And it's
Matt Stagliano:cool, man. Well, I might. Maybe I'll try to be a
Matt Stagliano:wedding crasher sometime in May and just drive down maybe I'll
Matt Stagliano:pick up some people along the way and we'll just do a bus tour
Matt Stagliano:and follow Yeah,
Jonny Edward:well let's go into get into like a West Side Story
Jonny Edward:as Brawl you know in the Bronx this dressed up similarly,
Jonny Edward:that'll be what actually takes us viral and makes makes us
Jonny Edward:famous. Is this snapping in denim on the streets of the
Jonny Edward:fucking Bronx? The art No, the mentor ship? No, the positivity.
Jonny Edward:Fuck no. Did you see them doing the shuffle in that Tiktok
Jonny Edward:video? Fuckin infamy immediately.
Matt Stagliano:Thank you my friend. Again. Love your setup.
Matt Stagliano:love talking to you, man. I love you as a human so I will. I'll
Matt Stagliano:talk to you soon, man.
Jonny Edward:I look forward to it. Alright, take it easy.
Jonny Edward:Cheers, man.