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How to Avoid Death By Videos in Your Online Experiences
Episode 32123rd February 2024 • Course Building Secrets® Podcast • Tara Bryan
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In this episode, Tara uncovers the dark side of online courses and why most will NOT produce the results you want in your business. She will give you a new model to use to determine what you need in your online business.

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe.

This podcast is 100% focused on support, tips and example sharing, and building a community of business owners who are passionate about building awesome customer experiences.

We do that by building engaging, motivating, gamified, and customer-centered digital experiences. We come up with ideas and strategies to ensure that our customers can thrive and succeed.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Strategy Call

Transcripts

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Hey, everybody, welcome to the course building secrets podcast,

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I am so thrilled to be here today, hey took a little bit of

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a break, as we made a couple of shifts and changes within the

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business. And so I am so pleased to be back today recording this

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episode. So you're gonna see some changes to our messaging to

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how we're showing up and what we're providing as the year goes

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on. And so I'm super excited for you to learn about some of the

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things that are going on. Alright, so I was talking to a

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colleague yesterday, and so I wanted to record this episode

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two, just put this bug in your ear, that a lot of times, you

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know, when people are trying to package their expertise or

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create an online program, or an online course or whatever it is

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they're trying to do. There's a little bit of a challenge

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between having sort of the idea of what is it that I can put out

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there? And what is it that people want to buy? And so I

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want to talk a little bit about that today. Because like I said,

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I was talking to a colleague and I, and she said, Well, you know,

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when people put out their information products, or their

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online courses, it tends to just be a lot of videos. And so the

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the challenge that's going on right now is nobody wants any

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more information, right? Nobody needs to watch any more videos,

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we're inundated with so much information, so much sort of

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just extra, right that that's actually not serving, serving

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anyone right now. Right? So there's a little bit of a shift

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that's happening. And so it's interesting. So she was talking

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about that. And I said, Well, yeah, of course, like, you know,

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a video vault or a membership library is sort of where videos

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go to die, right? Like, a lot of times people are, oh, I'm going

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to add it to my offer, or it's going to be my offer. And you

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know, I'm going to produce 95 videos and put them out in a

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video vault, so people can consume them, and I'm going to

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make it look like Netflix. And so it looks like you know, all

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these videos are, you know, going to be available to them on

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demand. And it's going to be awesome. And the the problem

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with that is that nobody wants to watch any more videos, right?

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Like everyone is over it. Or maybe they weren't even into it

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at the at the beginning. And so there's a, that's not actually

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what you're creating, when you're creating an online

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program, or you're moving your business online, you're not just

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like, producing a bunch of videos and throwing them out

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there, it's not going to serve your people is certainly not

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going to serve you and it's not going to grow your business. So

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people are paying you for your ability to get them a

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transformation or a result. Right. And so all you have to do

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is to create something that drives towards that result. And

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so instead of 95 videos, maybe you only need four, or five. And

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so it's not about the volume of stuff that you can put out there

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for that random thing that somebody may need. But it's like

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what is the what is the path, right? Like, what is the fastest

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path from the problem that somebody has to the result that

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you want to give them? What are the things that they need in

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order to travel from point A to point B? That's all you need.

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And so the way that you deliver that is as succinctly as

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possible, right? And so when I said, Well, yeah, video vault is

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where all the videos go to die. She chuckled. But she's like,

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Oh, my gosh, you're right. That's why there is such a

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problem in this industry is that people think that they can just

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like, you know, go on their yacht, and record a bunch of

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videos and put them into a membership site. And it's going

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to be this valuable thing for people. And it's not because it

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just overwhelms them. They bounce they don't stay. And they

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certainly aren't going and buying your other offers,

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because you haven't solved the problem. help them solve the

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problem that they currently have. They're not going to buy

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your next offer because you haven't gotten them there yet,

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right? Like you haven't taken them on a journey that allows

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them to get that result. So my challenge for you is what do you

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have in your online program today? Is it a video vault with

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lots and lots of random videos that people can go and watch

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just in case they happen to have a need to watch something? Or is

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it an orchestrated journey, where you're taking somebody on

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the fastest path to results from point A to point B? Like what

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what does it look like? And that component of your online program

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or your online business should literally be as little sort of

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content as as possible. And and so I challenge you to look at

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what you have and identify like, what's extra, what's the, if you

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put it into two columns, you have the need to have column,

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right? Like it's on the path. And then you could have things

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that are on the nice to have, right? Like, here are some

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extras, that would be really nice and enhance your

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experience. But they're not on the actual, like core path,

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that's totally fine. Right, you could have some value added

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things that you're giving to people. For example, for me, one

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of the things I know my people need to do is I need to create

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interactive PDFs. So people can fill out the PDFs in a workbook

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or worksheet or whatever it is. That's, that's a nice to have,

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where I'm giving them kind of the steps of how to do that,

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right? Here's the tool. And here's how you do that. It's a

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nice to have, it's not necessarily, you know, on the

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core path, could you launch a program without it? Yes, right.

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So it's not on the core path, but it is something that's nice

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for them to have. The way that I'm, I'm organizing how

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everything fits in there is in that sort of that cadence,

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right? Like is it in the in the core path great than it needs to

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be one of the core videos, usually this is about maybe

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1210, to 12 videos, Max, is on the core path. And then you can

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have some nice to have here, some enhancements here, some

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guest speakers here some sort of extra things to elevate your

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thinking to elevate your experience, to add additional

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value to help them along the journey, either make it faster,

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make it you know, elevate it, challenge their thinking those

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kinds of things. But it's not just like, I'm just gonna dump

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95 videos in and hopefully, you'll go out and watch them,

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right because the waste of time, there's no reason because nine

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out of 10 times nobody will actually watch any of them. The

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other big mistake I see around this whole concept of like their

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video vault is where your courses go, or your course

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videos go to die, is putting all your marketing content into your

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membership area, that what you've used to attract your

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people is not what's actually going to teach them or help them

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get to a result. And, and so don't just dump all of your

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stuff in. Because you've given it as a signature presentation,

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or you've gone live on Facebook or YouTube, you know, produce

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some random piece of content that you've used to, you know,

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try and attract your person in they've either already seen it,

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or it's not the right place in their journey, right? Like they

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they've already moved on. So. So when you're putting things

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together, really think about how you're organizing it and cut out

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as much of it as possible. It will really serve you as you're

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moving forward. So if you're thinking about doing a video

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vault, or a video library, just make sure before you get started

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that you're providing your people the fastest path from

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point A to point B, and that you have that core path, then if you

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want to create some extra things that would enhance the

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experience. Awesome. But but don't kid yourself because

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nobody it doesn't matter if they're five minutes or 10

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minutes or four hours in length. No one's gonna watch them if

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they don't know what, how it fits within their core path.

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Alright, there you go. That is your course building tip for the

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day.

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