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Key Steps to Nailing Your Challenge Launch
8th January 2025 • Online Marketing Podcast • Paul Pruitt
00:00:00 00:14:42

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Once you've filled your challenge, the real work begins in delivering it.

In this episode, we’re sharing some of our top tips to ensure you have a successful launch.

Keeping your challenge short can be more effective since longer challenges often see higher drop-off rates as people lose interest or get overwhelmed.

Making the trainings in your launch digestible and giving your audience quick wins will keep your audience engaged and more open to your offers.

Lastly, we cover one of the most common mistakes marketers make during their launches: overteaching.


While giving value is important, too much information leads to less conversions.


You want people excited for your offer, not feeling like they got everything they need for free.


Give them a taste of what life can be like for them and guide them toward your offers, where you’ll deliver the full transformation.


Find the full show notes here: https://onlinemarketingpodcast.com/key-steps-to-nailing-your-challenge-launch/


Resources:


  • Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!


  • Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!


For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/


Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt 

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