As the Global Director of Product & Marketing at the Octopus Energy Group, Rebecca Dibb-Simkin is involved in the entire end-to-end process from creating a product to launching it and beyond. She prefers doing marketing differently, looking at creating products for humans, and keeping the marketing as stripped back to basics as possible.

Find out why Rebecca hates marketing jargon, how she focuses on meeting real human needs with her product strategy, and all her top marketing tips.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net