Have you ever felt anger or fear regarding your financial situation? Has it brought on guilt or shame for the position you find yourself in? 

These are the types of emotions that we talk about today with an expert on creating your financial freedom that doesn’t involve working side gigs or hustling more. 

Alejandra Rojas comes to us today in full transparency to create a safe place to talk about the traumatizing experiences that money may have played in our lives. 

A Black Latina from Colombia, Alejandra majored in Finance with scholarships to University of Madrid, only to later find herself deep in debt. Frustrated with her situation as a finance professional, Alejandra gave herself grace to truly understand why her financial education left her unprepared for her reality. 

This month is all about rebirth and renewal and what better way to change your current day that with Alejandra, who provides a unique blend of financial expertise and trauma-informed coaching, empowering women of color to break free from limiting beliefs and create financial abundance. She delves into the emotional and psychological roots of money problems, helping women heal from past experiences and develop a healthier, empowered relationship with their finances. 

Alejandra Rojas is an entrepreneur, columnist for Forbes and founder of Brown Way To Money, a financial mentoring platform that helps women overcome financial trauma and improve their relationship with money. and host of the Brown Way to Money Podcast. 

Plus, we bring 4 generations forward in Alejandra’s family as she shares the inspiring, creative vision of the world that her great grandfather told her each Sunday they were together. 

Highlights:

• Traps of financial struggles
• Discovering personal trauma with money
• Embracing identity to frame mental understanding of finances
• Learning how the "system" is meant to keep women out of wealth
• 3 Steps to Financial Freedom
• Celebrating women's personal power to gain wealth - we are not the minority

Consuelo is a First Gen Peruvian, structural engineer, mother and Scorpio fired Latina out to hold the mic and shine the light for amazing Latinas and advocates who share their journey from ancestry to authenticity in their most genuine voice. 

Connect with Consuelo on IG @Consuelo_Ends_in_O

Discover Encuentras Your Voice podcast on IG @EncuentrasYourVoice and join the comunidad of amazing Latinas!

Listen to every episode on Spotify, Apple Podcast or any of your favorite streaming platforms. Watch the full videos on our YouTube channel @EncuentrasYourVoice